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Print 14 comment(s) - last by Piiman.. on Jul 4 at 1:57 PM

Pro athletes have recently been spotted at Apple's Cupertino campus

Apple is planning to test the fitness aspect of its upcoming smartwatch on professional athletes like Kobe Bryant, according to a new report from 9 to 5 Mac
 
Apple has reportedly met with athletes from the MLB, NHL, and NBA on several occasions, including Los Angeles Lakers' Kobe Bryant and Los Angeles Kings' Dustin Brown. 
 
The Cupertino company's aim is to test its smartwatch -- nicknamed the "iWatch" for now -- in more intense training environments. The iWatch is said to have 10 sensors total, measuring blood pressure, hydration levels, heart rate, steps taken, calories burned and more. 
 
The iWatch, which is expected to be announced in October of this year, will reportedly be closely aligned with HealthKit in iOS 8.


iWatch concept [Source: 9 to 5 Mac]

Other iWatch rumors include a screen size between 1.5-inches and 2.5-inches, a smartwatch version of iOS, and heavy dependence on the iPhone (they are even said to share an internet connection). 
 
A Reuters report from last week indicated that the production iWatch release would yield different versions with varied screen sizes and designs. 
 
Apple has high hopes for its first wearable, as analysts expect it to ship 50 million units of the iWatch within the first year of the product's release. 

Source: 9 to 5 Mac



Comments     Threshold


If that is what it really looks like....
By tng on 6/23/2014 1:28:02 PM , Rating: 1
I will get the one from Moto.




RE: If that is what it really looks like....
By Reclaimer77 on 6/23/14, Rating: -1
By tonyswash on 6/23/2014 2:03:57 PM , Rating: 2
quote:
From the company that brought you a phone that looks like their MP3 player, comes a watch that looks like their phone only smaller. lawl! This is a joke, right?


You do realise that the illustration is a made up imaginary image created by someone with no connection to Apple and who has no actual real information as to what what Apple may or may not be working on?


RE: If that is what it really looks like....
By BRB29 on 6/23/2014 2:18:13 PM , Rating: 2
if you haven't noticed, their ipods, ipads, iphones all look the same. All their laptops look the same. All their iMacs look the same. Why would you expect the iWatch to somehow look different?

That image may not be the real iWatch. I would expect the iWatch to have the rounded edges like the new iPhone and iPads. It just makes sense that way.


RE: If that is what it really looks like....
By Cheesew1z69 on 6/23/2014 2:27:04 PM , Rating: 1
quote:
That image may not be the real iWatch.
You don't say! Thanks Capt Obvious.


By tonyswash on 6/23/2014 4:43:06 PM , Rating: 1
quote:
That image may not be the real iWatch. You don't say! Thanks Capt Obvious.


It may be obvious to you and I but poor old Reclaimer seemed to think it was something real :)


By Belegost on 6/23/2014 1:52:02 PM , Rating: 2
I just want to know where I buy curved nano SIM cards...


LOL.... Apple learning from BEATS marketing model
By GotThumbs on 6/23/2014 2:12:36 PM , Rating: 2
Product Placement...around the neck/wrist of any NBA/NFL player or a "Celebrity".

While product placement is nothing new, heavy/focused placement around the necks of Athletes and Hip Hop artists is how Beats was so very successful. No other product has been seen worn by so many in a specific industry IMO.

This is directly out of Dr. Dre and Jimmy Lovine's marketing play book. They used this exact model for Beats Audio headphones. Of course it was quite successful, so there's no wonder Apple chose to copy it.

Buy a company for 3 Billion and copy their marketing plan. Seems like a no-brainer.

quote:
Beats' popularity was primarily influenced by its marketing practices, centered around product placement and branding deals with celebrities


http://en.wikipedia.org/wiki/Beats_Electronics




By GulWestfale on 6/23/2014 2:50:34 PM , Rating: 1
yes, one douchebag company learning from another douchebag company.

but teaming up with a rapist really crosses the line.


By JasonMick (blog) on 6/23/2014 2:57:02 PM , Rating: 3
Hey, it was never proven!

(Actually, seriously, I wouldn't jump to conclusions given how many gold-diggers there are out there, and the questionable circumstances. But at best he was cheating on his wife.)

That said, I think it's perfect that Apple and Kobe team up. A past-its-prime superstar of the corporate electronics industry pairing up with a past its time great of the basketball game teaming up? What's not to love! ;)


By GulWestfale on 6/23/2014 3:03:49 PM , Rating: 2
i think the fact that his lawyer repeatedly revealed the victim's name in court, the victim not suing him for money but for prison time, and the campaign of character assassination by bryant's camp (suggesting the victim "wanted it" because she had sex before in her life) all point to his guilt. as does the fact that he said, in front of cameras, that he "made a mistake". he simply got away with it because he has the money for a slimebag lawyer. that's all.

as for apple, i do think they are on their way down. the novelty of the tablet and the touch-screen phone have worn off, and they have failed not only to innovate but to even keep pace with their competitors. there is nothing new or revolutionary on the horizon. people are beginning to realize the iphone/ipad do not have memory card slots because apple wants to tie them into their content delivery platform instead of allowing them to bring their own movies or music. their prices are insane. so yeah, they are past their prime. let's hope they disappear.


By Piiman on 7/4/2014 1:57:57 PM , Rating: 2
" he simply got away with it because he has the money for a slimebag lawyer. that's all."

No he got away with it because the "victim" took the money.


By amanojaku on 6/23/2014 3:02:08 PM , Rating: 2
quote:
This is directly out of Dr. Dre and Jimmy Lovine's marketing play book.
No, it's not. There is nothing original about Dre and Jimmy's playbook.

Product endorsement is nothing new, dating back as early as the late 1800's when Pope Leo XIII endorsed Vin Mariani, a cocaine-derived wine that is thought to be a precursor to Coca-Cola. Product placement is nothing new, either. The first confirmed case of product placement took place in 1902, when the German magazine "Die Woche" printed a photgraph of a countess holding a copy of "Die Woche".

Now, if you'll excuse me, I have to drink my Ovaltine.


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