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There is room for netbook growth in 2010 according to iSuppli

The anticipation surrounding the iPad in the months leading up to its official announcement was intense. Once the product was officially announced, many competitors started saying that the iPad might be Apple's worst product ever.

Despite what competitors and analysts thought, the iPad has sold very well for Apple – over a million of the devices have been sold so far. The iPad is selling so well that analyst Katy Huberty reports the iPad is cannibalizing the notebook and netbook market.

Huberty said, "U.S. consumer PC, and especially notebook growth decelerated in January when Apple introduced the iPad and again in April when the iPad launched. Given the corresponding increase in [average selling prices] in the market, we believe much of the demand shortfall came from netbooks and low-cost notebooks."

The products according to Huberty that are most at risk for cannibalization by the iPad for those who already owned Apple products were the iPod touch and notebooks. Consumers not wanting Apple products were most likely to see the iPad cannibalize the eReaders and notebooks.

The netbook market may be shrinking according to analysts thanks to the iPad, but there is still a market for netbooks in 2010. 
eWeek reports that Acer, HP, and ASUS will lead netbook growth in 2010. Netbooks are on target to post double-digit growth this year (down from previous years of triple-digit growth) while notebook shipments overall are expected to grow 25.5 percent according to numbers from research firm iSuppli. The rebound in the global economy will help growth in all areas of the computer market as consumers and businesses start to upgrade machines.

The standard notebook market is expected to post growth of 21 percent this year with 160.5 million notebooks shipped. One of the biggest growth categories this year is expected to be CULV notebooks with 93 percent growth. 
ISuppli also expects Acer to hold onto the top netbook maker spot for 2010 with ASUS in second, HP in third, Samsung in fourth, and Dell in fifth.

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rate blog posts
By magneticfield on 5/7/2010 10:16:29 AM , Rating: 5
I'd like to see a feature "Worth reading / Not worth reading" related to the articles on this site.
Then I'd like to see them painted red in the landing page, so I don't waste my time reading stuff like this one here.


Analysts talking about things cannibalising stuff, yeah, very interesting.

RE: rate blog posts
By teng029 on 5/7/10, Rating: 0
RE: rate blog posts
By martyrant on 5/7/2010 10:21:34 AM , Rating: 3
Seriously, I just wasted 2 minutes of my life reading through this article for any numbers backing this poop smear of a title.

Hey buddy, stop wasting our time with the ipad--nobody with a brain buys one, we are all tech guys, and none of us are dumb enough to fall into the cult following that is apple.

Defects are not "features" and we are not stupid enough to fall into this masquerade that Steve Jobs has put on for so long.

RE: rate blog posts
By frobizzle on 5/7/2010 10:43:38 AM , Rating: 1
Hey buddy, stop wasting our time with the ipad--nobody with a brain buys one, we are all tech guys, and none of us are dumb enough to fall into the cult following that is apple.

Except of course reader1 and pirks.

RE: rate blog posts
By iFX on 5/7/2010 10:54:20 AM , Rating: 2
They're DT plants designed to keep the comments section active. I ignore them.

RE: rate blog posts
By Pirks on 5/7/10, Rating: -1
RE: rate blog posts
By Cheesew1z69 on 5/7/10, Rating: -1
RE: rate blog posts
By Pirks on 5/7/10, Rating: 0
RE: rate blog posts
By Cheesew1z69 on 5/7/2010 1:53:34 PM , Rating: 2
I am the idiot, yet, you are the one who gets rated down each and every post.

Yes, I am a HUGE idiot ....

It must be nice to be so naive and living in your mommies basement.

RE: rate blog posts
By Pirks on 5/7/10, Rating: 0
RE: rate blog posts
By Cheesew1z69 on 5/7/2010 2:28:47 PM , Rating: 2
The only thing you pwn, is nothing....

You truly are a loser and while I am sure some people will be sad the day you are banned from here, the rest will throw a party to say good riddance of your idiocy.

RE: rate blog posts
By Pirks on 5/7/2010 2:58:12 PM , Rating: 2
if not me then someone else will pwn ya liars instead, what changes then? do you care if you're pwned by me or by someone else when you lie?

RE: rate blog posts
By Cheesew1z69 on 5/7/10, Rating: 0
RE: rate blog posts
By Pirks on 5/7/10, Rating: -1
RE: rate blog posts
By Cheesew1z69 on 5/7/2010 3:29:19 PM , Rating: 1
I lowered myself to nothing, I agree with him. You are a low life troll. That's all you are to me and others here.

That "someone" also doesn't get -1 on each post

/me rolls eyes

RE: rate blog posts
By Pirks on 5/7/2010 3:47:48 PM , Rating: 1
I agree with him
if you agree with a liar you're a liar yourself, now why do you want to be a liar like him? this I don't understand

RE: rate blog posts
By Cheesew1z69 on 5/7/10, Rating: 0
RE: rate blog posts
By Alexstarfire on 5/8/2010 3:07:55 AM , Rating: 2
If you don't believe the person to be a liar then you yourself are not a liar as well. It's not like we have a complete book of facts and anything not listed is automatically a lie.

PS - It's fun to watch you argue with people, including myself. Your comments are just so..... IDK if there is only one word to describe your posts. I think I'd have to go with.... retarded. I'd have a whole page if I wanted to describe your posting style. Hey everyone, can we all agree that Pirks is now an adjective used to describes posts?

RE: rate blog posts
By Cheesew1z69 on 5/8/2010 12:32:09 PM , Rating: 2

RE: rate blog posts
By weskurtz0081 on 5/7/2010 2:19:18 PM , Rating: 2
Well, just to be fair here, you said cocks. So, either they are guys or chicks with dicks, but either way, still pretty gay to watch to chicks/guy suck each others cocks.

RE: rate blog posts
By Pirks on 5/7/2010 3:08:29 PM , Rating: 2
unless they are wintrolls ;)

RE: rate blog posts
By LRonaldHubbs on 5/7/2010 12:16:45 PM , Rating: 2
They were already excepted in that post by the statement that "nobody with a brain buys one."

RE: rate blog posts
By Pirks on 5/7/2010 12:34:20 PM , Rating: 1
If you're not an expert in PC assembly, newegg, antivirii, Windows configuration/installation/administration etc etc - it does not mean you don't have brain. WinPCs are not the only existing technology on Earth, you know.

RE: rate blog posts
By frobizzle on 5/7/2010 12:44:31 PM , Rating: 2
Yes, pirks, we all know that you have to pull out the owner's manual when you you need to change a light bulb!

RE: rate blog posts
By Pirks on 5/7/10, Rating: 0
RE: rate blog posts
By Alexstarfire on 5/7/2010 1:16:27 PM , Rating: 2
And you're too busy being an obnoxious hypocrite to have anything worth listening to.

RE: rate blog posts
By Pirks on 5/7/2010 1:56:06 PM , Rating: 2
then why do these two lying cocksuckers (iFX and frobizzle) keep listening, huh?

RE: rate blog posts
By frobizzle on 5/7/2010 2:40:26 PM , Rating: 2
Because it is always amusing listening to the rants of sub-humans like you!

RE: rate blog posts
By Pirks on 5/7/2010 3:17:39 PM , Rating: 1
said fucking liar. stop lying, dumb wintroll, and then maybe people will listen to you

RE: rate blog posts
By Cheesew1z69 on 5/7/2010 3:20:39 PM , Rating: 2
It's obvious he is not quite right in the head.

RE: rate blog posts
By Pirks on 5/7/2010 3:55:18 PM , Rating: 1
yeah, frobizzle ia s fucknut, agreed. only a fucknut would accuse me of owning an iPad

RE: rate blog posts
By Cheesew1z69 on 5/7/2010 5:42:46 PM , Rating: 1
Only a fucking retard would keep posting when all he gets is nothing from everyone.

RE: rate blog posts
By frobizzle on 5/8/2010 7:42:13 AM , Rating: 2
What's the matter, Pirks? Did your meds run out?

RE: rate blog posts
By Alexstarfire on 5/8/2010 3:13:30 AM , Rating: 2
I was speaking only for myself; but in regards to what you said, I do this to waste time. There isn't much to do at 3 AM after all. I would never take anything you say seriously, but trying to figure out how your brain is wired is interesting. My only conclusion so far is that you are schizo, have MPD, or have no brain. None are good choices unfortunately. Other than that I do know you are a hypocrite, and who likes believe hypocrites? I know I don't.

RE: rate blog posts
By frobizzle on 5/7/2010 1:53:29 PM , Rating: 3

What a cretin!

RE: rate blog posts
By Drag0nFire on 5/7/2010 4:53:52 PM , Rating: 3
On a more serious note, this could be a nice feature for DT. You'd probably have to make the scale out of 500 or 5000 instead of 5 for it to be meaningful, but it fits the spirit of this site. That way we all know which articles are most deserving of our time.

RE: rate blog posts
By Lazarus Dark on 5/7/2010 7:58:33 PM , Rating: 2
actually I kinda like this idea, the DT staff would then also know where to focus more of thier time, what subjects DT fans find more interesting.

RE: rate blog posts
By Alexstarfire on 5/8/2010 3:22:36 AM , Rating: 1
Well, Apple articles would get rated to shit. I'm not sure what this site would become without the semi-daily Apple article.

Netboks? Maybe. Notebooks? Laughable.
By iFX on 5/7/2010 10:01:55 AM , Rating: 2
Your average netbook has 10x the capability of the iPad but I'm sure some people will choose it over a netbook anyway.

As for notebooks? Not a chance anyone is buying an iPad when they went shopping for a notebook. Notebooks are productivity machines, ie, you do real work on.

RE: Netboks? Maybe. Notebooks? Laughable.
By invidious on 5/7/2010 10:19:43 AM , Rating: 2
I would definately buy an iPad over a netbook, but I have little desire to spend money on either. Both are underpowered for their suitable uses and overpriced for their actual uses.

Most people who buy netbooks should not be buying netbooks. They are 75% the price of a cheap laptop but have 30% the performance. People think they are getting a "value" laptop, but in actuality they are just getting a very weak laptop for a slightly reduced price. The netbook market was propped up too high and was waiting for an excuse to collapse.

By zodiacfml on 5/7/2010 10:57:47 AM , Rating: 2
i don't think that most netbook sales come from mistake of people. it only becomes a mistake when people who can very much easily buy a proper notebook, buys such.

performance and quality is not much a factor when a person is sensitive to costs (such as students). good thing about netbooks they're also very portable and have very long battery lives. i also don't see this particular format collapsing any soon as long there is no huge demand for performing notebooks that has a screen size 12"/10" and below"

RE: Netboks? Maybe. Notebooks? Laughable.
By Alexstarfire on 5/7/2010 1:11:19 PM , Rating: 2
I agree with Martyrant. I know you said that you wouldn't waste your money on either an iPad or a netbook, but why would you suggested an iPad over a netbook based on the reasons you gave. As Marty said, an iPad is simultaneously more expensive, less functional, and has less performance.

I would think the biggest reasons for getting a netbook would be size, weight, and battery life. Sure, you might be able to get that with something like a MacBook, but you pay through the roof for it. For something that's mainly used for office type stuff: word, excel, and the such you don't need the power so a netbook is perfect.

Weight and battery life weren't an issue for me so I just got a cheap laptop. Slightly more powerful, bigger screen, and only slightly more expensive. Worth it for me.

RE: Netboks? Maybe. Notebooks? Laughable.
By kmmatney on 5/7/2010 10:09:22 PM , Rating: 2
I'd get an iPad over a netbook. Either device would be a luxury device for me, since I already have a proper notebook for work. For a lot of people who buy netbooks, its a luxry device as well - they already have a notebook, but get a netbook because they are cheap - an extra luxury device. The iPad is just easier for the activities I'd use it for - web browsing, email, e-reading, music and entertainment. I would never look forward to using a Netbook on the couch this type of activity. The iPad is perfect for that - especially with the IPS screen.

The price is a bit high, but its a bargain compared to some other things you can buy, like a $500 video card. Or paying $90-100/mo for a cell phone. (OK, I'm lucky in that I have a free iPhone from work, but I'd never pay for one with my own money).

By Alexstarfire on 5/8/2010 3:21:53 AM , Rating: 2
Perhaps. I'm like you in that I have a laptop, but if I didn't then I'd certainly have a netbook. I can't say much for eReading, but if I really wanted it I'd get a proper device. I don't do pretty much any book reading so that's a useless feature. That said, I could still do it on a netbook if I wanted. I don't have trouble reading on a screen that size. Same goes for web browsing. Only places I'd have trouble with web browsing is sites that basically just show pictures. But hell, even my desktop monitor isn't big enough for that a fair bit, resolution. I'm not sure about other people on that case since I have a rather old cheap LCD monitor. Res maxes out at 1280x1024. IDK why people would post pictures bigger than that in forums and such, but they do.

I'd also use it for things I use with my laptop, since it'd be a replacement for it. Like using my phone with it.... which is really about it since my phone is basically everything: storage device, camera, modem. I can say that I do use a mic and webcam fairly often.

Ohh well. I can always dream of Apple making a product that compares in functionality to others in it's class, but that may never happen.

RE: Netboks? Maybe. Notebooks? Laughable.
By KoolAidMan1 on 5/9/2010 4:06:23 AM , Rating: 2
Agreed, iPad over netbook, supplemental to a "real" notebook.

I was just on a 8 day business trip and for most of the time I used an iPad instead of my notebook. It was my first real road test after having the device for a few weeks and it passed with flying colors. Using in-flight wifi on Virgin America with an iPad instead of dragging out a notebook and all the power cords for it, genius, SO much better than the old way.

Performance is faster and more responsive than a netbook, IPS display is better than ANY notebook on the market, and outside of screwing around on the internet/watching video/playing games I was also able to get real work done over IM and email. Another plus is that going from LAX to JFK, I still had 65% battery life after having used it almost the whole flight (minus takeoff and landing). I could have it on for an entire round trip and still have juice to spare. Nice.

Ditto using it in the hotel room, first thing I did before firing up my notebook was use the iPad. Small, unobtrusive, and instant on. I didn't turn on my notebook until I wanted to play Starcraft 2 the following day.

People can hate on it all they want, iPads >>> netbooks, and for most situations I'll actually use it instead of my notebook. When I'm at home my notebook is NEVER out anymore, its either desktop or iPad.

By Alexstarfire on 5/9/2010 8:16:47 AM , Rating: 2
I highly doubt the iPad is faster, but I don't even know how you'd actually compare them. They have no common benchmark software, probably for this reason.

Exactly what "real work" did you get done?

By Cheesew1z69 on 5/11/2010 1:03:35 PM , Rating: 2
For YOU iPad > Netbook, not everyone is you.

By Kahnivorous on 5/9/2010 2:12:18 PM , Rating: 2
If you're running an iPad with Apple applications (which you're restricted to only), then of course it's going to be quick. Their own apps will only run on their junk. Nothing about the iPad exudes a feeling of value. Paying $600 for a limitation doesn't make dollars or cents.

On the upside, there are plenty of band wagon and fan boy folks who buy up everything Apple. That bodes well for investors. Without them, Apple would slowly dry up. So you see, even they have their place - keeping Steve "Mr. Jobs" and not "Mr. Jobless". :p

By amanojaku on 5/7/2010 10:51:07 AM , Rating: 5
Report: Apple iPad Encroaching on Notebook, Netbook Market The iPad is selling so well that analyst Katy Huberty reports the iPad is cannibalizing the notebook and netbook market.
NOT TRUE. Read the original article:
The March 2010 Alphawise survey results, disclosed Thursday by analyst Katy Huberty with Morgan Stanley, give insight into the potential cannibalization of other Apple products due to the release of the iPad.
The iPad has been out less than two months; how could it have cannibalized sales so quickly? Answer: it hasn't.
Huberty said that the iPad has already had an impact on portable computer sales, which have slowed since the start of 2010.
Mixing fact with fiction. Sales ALWAYS decline since the start of the year; that's what happens after Thanksgiving/Christmas. Additionally, the market had been hit hard before the iPad debuted, and that's thanks to the economy. A decline in portable sales has nothing to do with the iPad up to this point.

I live in NYC and I have yet to see one iPad in the hands of a consumer. From what I've heard the iPad is a big seller in the corporate world, which is the only place you'll find suckers with that kind of money for fluff.

By frobizzle on 5/7/2010 11:18:29 AM , Rating: 3
Very pathetic excuse for journalism. And people comment that Jason Mick is bad? His works look like Pulitzer Prize winners compared to this waste of words!

By bruce24 on 5/8/2010 11:14:29 AM , Rating: 3
FWIW: This is small section of IDC's opinion, you need a subscription to view to full document. Note they use the term mininotebooks vs netbooks.

"From a market standpoint, we believe iPad, and similar media tablets to follow, will
cannibalize mininotebooks to a degree but it will be limited. Many media reports have
portrayed the slowdown in mininotebook growth as something driven by the
introduction of the iPad. We tend to disagree with that analysis. Mininotebook growth
had started to plateau in the first quarter of 2010 and would have despite the
introduction of the iPad. We expected this slowing of growth as volumes continued to
climb for the mininotebook category and because mininotebooks were never quite
able to offer a differentiated experience from its larger notebook kin. Unit for unit,
when compared to PCs or even notebooks or even mininotebooks, however, iPads
are still just a portion of overall units when you consider that 333.2 million PCs, 249.4
million portables and 39.9 million mininotebooks are expected to ship in 2010.

Our shipment forecasts for the iPad and similar media tablets that will soon make it a
device category will reach over 7.6 million units this year and 16.8 million units next
year. We believe media tablets will join the increasing array of portable devices that
consumers will have the choice of selecting, along with smartphones, e-readers,
portable GPS devices and the like."

It is an internet device
By DrApop on 5/7/2010 11:00:23 AM , Rating: 2
Both the netbook and ipad are net-devices IMO. Little if any productivity is done on them. Surf the web, check your email, play a little game or two, send a short txt msg.

It is what it is. I think tablets of various types will take over for the netbook. But tablets won't replace productivity devices like laptops and desktops IMO.

But then again, I have never read a book on my phone before so what do I know.

RE: It is an internet device
By kmmatney on 5/7/2010 10:17:15 PM , Rating: 2
I agree, although there are probably some students who actually do serious work with their netbooks.

Tablets have potential for limited productivity with a proper docking station, with printer support, USB connectivity, and perhaps an external hard drive for external backup and storage. The screen size would be too small for serious work, though.

The opposite of what you said...
By nafhan on 5/7/2010 10:08:42 AM , Rating: 2
The netbook market may be shrinking according to analysts thanks to the iPad, but there is still a market for netbooks in 2010. eWeek reports that Acer, HP, and ASUS will lead netbook growth in 2010. Netbooks are on target to post double-digit growth this year
So, if netbook sales will have double digit growth, doesn't that mean the netbook market is growing? In which case, it would probably be more accurate to say netbook market growth is slowing.

By Goty on 5/8/2010 10:30:08 AM , Rating: 2
Even if this were true, the netbook boom is over with, anyhow.

what's on the menu?
By mafart on 5/10/2010 5:17:14 PM , Rating: 2
Should we really be paying attention to the opinions of analysts that state the iPad will cannibalize mininotebooks?
I would have thought the iPad could only cannibalize sales of the iPhone, iPod Touch, MacBooks, etc. This may seem like I am being pedantic but there is a huge difference between cannibalizing sales of your own products (bad but sometimes a necessary consequence of introducing new products) and taking market share from competing products by other manufacturers (very good). Call me picky for preferring analysts that know the difference.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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