Print 10 comment(s) - last by KoolAidMan1.. on Mar 7 at 5:29 AM

Beats recently announced its upcoming streaming service, Project Daisy

Apple has been talking with Beats Electronics LLC about the music company's new streaming service -- "Project Daisy" -- as the tech giant looks into a streaming service of its own.

Apple CEO Tim Cook made a trip to Los Angeles in late February to meet with Beats CEO Jimmy Iovine. Cook inquired about Project Daisy and what the streaming service would entail. Daisy was announced in January of this year, and is expected to be released in late 2013.

Cook and Eddy Cue (Apple's senior vice president of Internet Software and Services) spoke with Iovine about Project Daisy's business model and launch, specifically.

Beats CEO Jimmy Iovine [Image Source: AllThingsD]

Apple is likely interested in Beats' Project Daisy because it's been looking into making a streaming service of its own. This would be a smart move for Apple, considering it already has the devices (iPhone, iPod, iPad) and store (iTunes) available to customers. Adding a streaming service would round-out its offerings, and would likely be a competitor to Spotify and Pandora.

Beats was the right place to start for advice, too, as the company's Project Daisy is getting plenty of support. Beats recently received a $60 million investment from billionaire Len Blavatnik, which the company will use for Daisy.

“Beats has the vision, the brand, the management team and now the investor group to effectively change the expectations and experiences of a music subscription service,” Blavatnik said.

Sources: Reuters, Bloomberg

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By drlumen on 3/6/2013 12:55:11 PM , Rating: 4
"Its products were manufactured under exclusive license by consumer electronics company Monster Cable since 2009. Beats has not renewed its five year contract with Monster, which ended late 2012. The company now manufactures all of its products themselves." -

With a name like monster cable it has to be good! :p Oh, but wait, they are partially owned by HTC. Mmm, mmm! It just gets better, huh?

If any company should partner with another company based solely on marketing hype and a logo then it should be apple and beats.

RE: Monster
By Motoman on 3/6/2013 12:59:34 PM , Rating: 5
Yup. Beats is pure BS - it's a scam.

As is Apple...and Monster Cable. If they could somehow work Bose into the mix, they'd have assembled the Unholy Trinity of consumer electronics.

RE: Monster
By ComputerJuice on 3/6/2013 7:15:43 PM , Rating: 3
Moto you deserve a 10 for this post

RE: Monster
By KoolAidMan1 on 3/6/2013 9:09:39 PM , Rating: 3
Very appropriate then that HTC and HP are both so aligned with Beats. It's a bit surprising that Samsung isn't, they're the absolute worst at overcharging for such bad hardware.

RE: Monster
By Samus on 3/6/2013 11:30:58 PM , Rating: 2
Samsung overcharges for bad hardware? What!?

BTW, Moto, your post... it was perfect. You got the whole trifecta of bad companies into the mix then added none other than Bose, the most epic consumer electronics rip-off

RE: Monster
By KoolAidMan1 on 3/7/2013 5:29:58 AM , Rating: 1
Samsung totally overcharges for their hardware. A GS3 costs almost as much as a barely newer iPhone 5 but it has slower hardware, less battery life, a more fragile case than the GS2, and a terrible pentile display. The Nexus 4 is a much better deal, good hardware for a good price.

Samsung is charging for little more than the Galaxy brand name and marketing, and their sheep buy it. A GS3 at that price is too much when an iPhone with much better hardware costs only a little more. At least with the iPhone you're getting hardware that justifies the price.

I myself own a Lumia 920, in case you wanted to start slinging "iSheep" my way.

By GotThumbs on 3/6/2013 10:50:37 AM , Rating: 3
With Apple already having access to millions of much effort would it really take to "Develop" a streaming solution? It could be developed in a week IMO. Simply buy one App that streams music and displays ads. How dumb can you be Apple Dude? Sure, associate it with "Beats" Audio and then you have a trendy hook for your followers, but this would be Sooooo easy for Apple to setup.

I'm left scratching my head as to just how little effort it would take for Apple to implement this on their own, and yet they seemingly are clueless.....guess they will just buy Daisy when its done.

Personally, I couldn't care less as I will never own anything Apple and already stream music from my personal cloud (Subsonic).

Best wishes,

RE: Really?
By laviathan05 on 3/6/2013 11:21:15 AM , Rating: 2
Have to say I agree with you 100%. Buy an established app, change its name to iStream or something similar, profit. There's not even a ???? step in this plan.

Steve that you?
By R3T4rd on 3/6/2013 9:43:38 AM , Rating: 3
I had to rub my eyes twice.....

I swear Jimmy looks like a clean cut hip hop Steve Jobs.


Apple innovates...
By ritualm on 3/6/2013 2:11:56 PM , Rating: 1
UpSpin wrote yesterday:
Apple invents a lot

Indeed... not.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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