Now it appears that the Mactel romance, which helped propel Apple to a modest marketshare and a third place spot in PC sales may be on the rocks, if new reports are to be believed. While Apple will continue using the microprocessor giant's CPUs, a report from AppleInsider cites an inside source as saying that Apple will ditch Intel's chipsets in the new Apple computers that are scheduled to be announced in coming weeks.
Currently Apple uses the same Santa Rosa mobile platform that competitors Dell and HP use, just slightly tweaked for an OS X world. However, according to the report, Apple believes that by moving away from Intel chipsets, it can set itself above the competition. According to the reports the upcoming trio of Macbooks to be announced in several weeks will not feature the Montevina chipset, the chipset component of Intel's Centrino 2 platform.
What remains unspecific is what Apple plans to replace Intel's chipsets with. One thing seems certain; whoever is making the new chipset is going to need an Intel licensing agreement, which could lead to an awkward situation for Apple. One line of thinking is that Apple may revert to developing its own proprietary chipset as it did in the PowerPC days. These thinkers point to Apple's acquisition of chipset company P.A. Semi. However, Apple has previously insisted that this acquisition is purely to drive iPhone and iPod Touch chipset efforts.
Others believe that the new systems will feature NVIDIA or VIA chipsets, which would solve the licensing problems and could likely prove more full-featured than Intel's designs. Many are hopeful that Apple will adopt this approach.
It appears that a couple factors may be driving Apple's possible departure from Intel chipsets. One is power consumption. Intel's integrated graphics and chipset offerings are overly power hungry according to some analysts. Another factor is unique capability -- Apple may be looking for unique features that Intel cannot provide it.
The reports could have something to do with Apple chief financial officer Peter Oppenheimer's comments during a conference call in which he stated boldly that Apple will be unveiling new technologies that will hurt its profit margins but send competitors reeling. Said Mr. Oppenheimer, "We have some investments in front of us that I can’t discuss with you today where we’re going to be delivering state of the art new products that our competitors just aren’t going to be able to match and as a result, I would see gross margins being about 30 percent and that’s – that’s all I can tell you at this point."
The comments echo allusions made by Apple CEO Steve Jobs recently that Apple will soon be revealing game-changing new products. Both executives’ comments are out of character for Apple which has built a reputation for secrecy.
The official word from Apple and whatever it has up its sleeve is expected to coincide with the announcement of the new MacBooks which is coming in 6 to 8 weeks. The new MacBooks are expected to release in time for the back-to-school shopping rush.
quote: Apple should stay where they belong, and that's not in actual development of hardware.
quote: But since Intel tried to force Rambus down our throats Via has seemed like the Dude in Shiny Armor to me.
quote: Plus This will give Via some more funds and be more competitive in the chipset Arena, and hopefully make some nice High-End AMD/Intel boards that will grab peoples attention and in the end, create more competition which leads to lower prices.
quote: Via fell to nVIDIA and AMD/ATi for AMD chipsets. They never made a successful Intel chipset and can never compete in price/performance. I'd give up on these dreams of yours...
quote: I think *everyone* knows that Intel gave up on Rambus, I was reminiscing the past.Basically VIA was the only decent choice at that time for the Intel Pentium 4 Platform.
quote: I dunno, the VIA K8T800, VIA K8T800 PRO Boards was pretty rock solid, I had a K8T800 in my last AMD Build and it has been humming along perfectly fine for awhile.
quote: Or Perhaps, I wanted one of there boards that I could drop a Pentium M into?Perhaps you should give up on those dreams that everyone desires the same things as yourself.
quote: Not sure what you mean about VIA being the only decent choice. You're missing the Intel 815 chipset, which offered Pentium 4 with SDRAM.
quote: The 845 chipset moved to DDR with the 850 being the performance Rambus chipset.
quote: Via showed that DDR was the way to go for the Athlon.
quote: I wouldn't say that anyone is missing that chipset, Bob.
quote: Not sure what you mean about VIA being the only decent choice. You're missing the Intel 815 chipset, which offered Pentium 4 with SDRAM. The 845 chipset moved to DDR with the 850 being the performance Rambus chipset. Then the 865PE and 875P were the last of the Socket 478 age and performance was amazing with those chipsets. You even had the SiS 655TX chipset.
quote: Failed behind a dominating nVIDIA reign for Socket 939 and even ATi's Crossfire chipsets.
quote: You must not know your History on Chipsets to well, Via Released A Chipset for the Pentium 4 with SD-Ram Support, Intel had NO Chipsets with SDRAM or DDR Ram, Only Rambus Memory which was insanely expensive.
quote: For awhile they were putting up a good fight, ATI Wasn't even in the picture at the time, So I'm not entirely sure why you added them in as a reference...
quote: Do you remember a small Device that would slot into socket 370 boards? That Essentially Gave Older Socket 370 Boards support for the Tualatin? Think something similar.
quote: VIA has had licensing issues with Intel for the longest time and because of that no OEM would touch a VIA chipset for Intel. Not sure about you but OEM's like Dell, HP, etc sell the most computers. What edge do you think was ever there if no major OEM would touch it?
quote: Because when the CrossFire chipset came out it was a huge seller, more so than anything VIA had to offer. Even AnandTech gave the A8R-MVP rave ratings. The VIA K8 series were Socket 939. ATi was definitely in the picture at the time. The CrossFire chipset came out at the end of 2005. I don't think you are following quotes nor conversations very well.
quote: What? The Pentium M used the Banias and Dothan cores. Tualatin was a Pentium III. Are you okay here? Not moving along in your conversations very well are you?
quote: You're missing the Intel 815 chipset, which offered Pentium 4 with SDRAM.
quote: The Intel 850 was the Rambus Chipset for Pentium 4.
quote: VIA K8T800 chipsets were known to be ROCK SOLID Stable, not necessarily the fastest ever made; but the one of the very first for AMD Athlon 64 and managed to maintain decent performance.
quote: I've gone from 100% PC (xp, no vista for me) to 75% mac because...blah, blah
quote: Stop hating mac users, most of the arrogant ones are arrogant not because of the computer that they use but because they CAN afford the premium and are artistically minded, so they think a bit highly of themselves.
quote: Wow. Just wow. Not sure what owning a Mac has to do with artistic minds or what someone can afford. I grew up on art, even have my old portfolio, and I can afford a Mac without a problem.The point is that the money I make is hard earned. I don't like throwing it away nor do I like paying twice for what something is actually worth. If that means I buy a pair of Levis jeans instead of some $200 designer brand when they are both as comfortable and last just as long then so be it. That doesn't mean I'm not "artistic minded" or cannot afford it because I'm "poor". It means I'm not mentally retarded when it comes to money. It doesn't grow on trees.
quote: If that means I buy a pair of Levis jeans instead of some $200 designer brand when they are both as comfortable and last just as long then so be it
quote: Maybe they're going back to the Risc processors?