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  (Source: macrumors.com)
Apple is currently in talks with content providers

It seems TV subscription services are all the craze these days, with several companies looking to follow in Netflix's footsteps. Now, it looks like Apple is pushing ahead with plans to start its own service by the end of 2012.

According to the New York Post, Apple is looking to offer television channels as apps across its various devices, such as the iPhone, iPad and iPod touch. Among these devices will also be the Apple TV set-top box and possibly an Apple TV set.

Apple is reportedly in talks with content providers already. However, in typical Apple fashion, it wants to control price and content, but a media executive was quoted saying that the company "wants everything for nothing."

That's not the only issue Apple is having. The tech giant apparently tried to persuade cable companies to use its hardware for their set-top boxes, where Apple can create the interface and collaborate with cable companies to manage bandwidth through TV and broadband. However, the cable companies weren't having it. 

Despite these troubles, Apple is moving forward with its TV subscription service and continues talking with content providers. There are no specific details available at this time, and many questions are up in the air, such as whether Apple will bundle multiple app channels together to create its own cable TV package or just offer them individually to customers.

Apple wants to introduce its new service by Christmas 2012.

Many other companies have attempted to offer cable TV subscriptions in the recent past as well, such as Verizon and Microsoft. However, Microsoft decided to put its TV subscription service on hold due to costs.

Source: MacRumors





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