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Scott Forstall  (Source:
Rather, many Apple employees have welcomed the promotions given to Ive, Cue, Mansfield and Federighi

Apple's recent split with Scott Forstall seems to be a welcomed move by many who've worked with him at the Cupertino tech giant. 
Apple announced yesterday that Forstall, the vice president of iOS software, would be leaving the company next year after working there for 15 years. Apple didn't go into much detail other than that, but new reports are shedding light on the situation.
According to Giga OM, Forstall's departure was "fairly last minute" and "not something he initiated." Many iOS and OS X teams as well as engineers were surprised by the news and found out only minutes after it was announced.
However, Forstall didn't seem to make many friends during his time with Apple. Giga OM mentioned that Forstall's exit was "met with a sense of quiet jubilation, especially among people who worked in the engineering groups." Forstall didn't get along with Apple executives either, such as industrial designer Jony Ive, Senior Vice President of Internet Software and Services Eddy Cue, or Senior Vice President of Mac and Devices Hardware Engineering Bob Mansfield. 
Forstall was deeply criticized for the execution of Apple's latest maps app, which is the company's first in-house maps service application on iOS. It was released in September along with iOS 6, and mocked for its geography and navigation issues.
Reports have noted that Apple's time schedule for the maps launch was what led to the problems, insinuating that a quick launch was more important than a finished product. 
The New York Times reported that Forstall was asked to submit an apology letter for the Apple Maps fiasco, but he refused to do so. 
Now, Apple is showing Forstall the door, and no one seems to be too upset about it. Rather, many Apple employees have welcomed the promotions given to Ive, Cue, Mansfield and Craig Federighi, Apple's senior vice president of Mac Software Engineering.
Ive will take over Human Interface (HI) for the company while Cue will take on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Furthermore, Mansfield will lead a new group called "Technologies" for all of Apple's wireless teams while Federighi will take over iOS and OS X. 
In addition to Forstall, Apple fired its retail head John Browett as well. Browett, which only joined Apple in April of this year, was responsible for a faulty hiring formula that led to the reduction of part-time hours and several lay offs of retail employees. Some had only just finished their training. 

Source: Giga OM

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Not Surprised
By Arsynic on 10/30/2012 3:32:53 PM , Rating: 5
He looks like a Grade A douche bucket.

RE: Not Surprised
By Uncle on 10/30/2012 3:42:42 PM , Rating: 5
Hmm add 30 yrs, bit of front baldness, very short graying hair, and a pair of granny glasses, by jove he looks like someone else that was considered a Grade A douche bucket. They both had similar personalities.

RE: Not Surprised
By phatboye on 10/30/2012 11:35:29 PM , Rating: 5
Lets join the bandwagon and hate on somebody we've never met before.

I dislike Apple as a company as much as everyone else here on dailytech but lets not start judging this guy whom you don't even know simply based on how he dresses.

RE: Not Surprised
By martin5000 on 10/31/2012 7:52:30 AM , Rating: 4
Fair enough. Let's judge him based on the fact that he works for Apple.

RE: Not Surprised
By RufusM on 11/1/2012 9:41:17 AM , Rating: 2
From what I've heard, it was so bad, Steve Jobs used to bring Tim Cook to mediate meetings where Scott Forstall and Bob Mansfield were both involved. It looks like Tim Cook is stepping up to take some of these things head on.

RE: Not Surprised
By hiscross on 11/5/2012 6:09:24 PM , Rating: 2
I used to work for Apple and then US government. I just left the TARP office. Hate me if you will, but this great Nation has bigger problems that Apple has.

RE: Not Surprised
By DJ Brandon on 11/29/2012 12:54:57 AM , Rating: 1
You're right. Let's judge him on the fact that he...

1. Drives the same car as Jobs
2. Dresses just like Jobs
3. Has been known to yell at employees whilst quoting Jobs

Originality much? Grade A DoucheBag

RE: Not Surprised
By marvdmartian on 10/31/2012 8:08:22 AM , Rating: 2
Don't forget the turtleneck, and the holier than thou attitude!

RE: Not Surprised
By SkullOne on 10/31/2012 9:08:57 AM , Rating: 2
That's exactly it. Forstall should have been the one to replace Jobs. He's the type of dbag that would rule with an iron fist like Jobs did which made Apple so profitable.

Jobs wouldn't have apologized for iMaps. Just like he never apologized for the proven iPhone 4 one finger death touch.

iPad mini wouldn't exist if Jobs was still in power. I don't think it'd exist if Forstall was in power since he is so Jobs like.

Stock dropped below $600 yesterday. Two latest major updates to iOS contain huge fails (Siri, even Woz said it sucks, and iMaps). iPad mini will simply cannibalize iPad sales and is a poor response to Nexus 7 and Kindle Fire.

Boy Tim Cook sure looks like a winner. Relying on the same sheep to buy new hardware every year will only last so long.

RE: Not Surprised
By FITCamaro on 10/31/2012 10:25:11 AM , Rating: 2
Relying on the same sheep to buy new hardware every year will only last so long.

You underestimate the power of the reality distortion field.

Samsung's GS3 commercial is dead on for the vast majority of Apple's customers.

RE: Not Surprised
By NellyFromMA on 10/31/2012 12:06:38 PM , Rating: 2
If Steve Jobs were alive, Apple would never have released iOS 6 with Maps at such a shitty level. He was impeccable about the details and thats a huge sore thumb. Apple just wanted this guy to take the wrap for it and when he said hell no he got booted out. Watch Apple divolve in the next 5 years from internal bickering

RE: Not Surprised
By someguy123 on 10/31/2012 3:08:14 PM , Rating: 3
you're talking about the guy that allowed mobileme to go out while not working at all, and let the iphone ship with a poor antennae layout which he was apparently informed of.

great salesman, but not a perfectionist in anything but his marketing and love for aesthetics.

RE: Not Surprised
By DJ Brandon on 11/29/2012 12:57:23 AM , Rating: 2
I do not buy Mac Computers however I am an iPhone/iPad extreme junkie. I always have to have the newest one. The iPad mini and the iPad 4 6 months after getting the iPad 3 is a slap in the face. And now the iPhone 5s 6 months after the 5? I am heading towards the F Apple train. It is completely disrespectful to customers.

RE: Not Surprised
By Mumrik on 10/31/2012 3:25:47 AM , Rating: 2
He belonged then.

RE: Not Surprised
By NellyFromMA on 10/31/2012 12:04:14 PM , Rating: 3
Meh, IDK. What he says is true. Since Steve Jobs has left, Appl,e HAS stopped innovating in the mobile space. With Cook, the supply chain guru, its clear there is a lack of leadership and a lack of innovation. They are content now more than ever to ride coattails and brands.

He might not be your best friend, and you may hate Apple, but it seems clear that he refers to reality, not some fiction in his head due to ego. Just saying.

RE: Not Surprised
By NellyFromMA on 10/31/2012 12:05:10 PM , Rating: 2
Meh, IDK. What he says is true. Since Steve Jobs has left, Appl,e HAS stopped innovating in the mobile space. With Cook, the supply chain guru, its clear there is a lack of leadership and a lack of innovation. They are content now more than ever to ride coattails and brands.

He might not be your best friend, and you may hate Apple, but it seems clear that he refers to reality, not some fiction in his head due to ego. Just saying.

RE: Not Surprised
By LordSojar on 11/3/2012 7:49:24 PM , Rating: 2
He looks like a Grade A douche bucket.

It's interesting that you say this and have a 5 rating... because...

I said nearly the exact same thing and got a -1. <3 you too Daily Tech!

But I still agree with your statement; I just find the rating differential between nearly identical statements to be fairly telling of this site.

employess celebrating
By menotu on 10/30/12, Rating: 0
RE: employess celebrating
By web2dot0 on 10/30/12, Rating: 0
RE: employess celebrating
By ImJustSaying on 10/30/2012 4:35:34 PM , Rating: 1
You have a tendency to greatly oversimplify what are otherwise very complex situations and problems. But, if it allows you to feel like you understand the world better by doing so, then I'm not going to 'force' you to think otherwise. Willful ignorance; that's a choice too, right?

RE: employess celebrating
By menotu on 10/30/2012 5:50:38 PM , Rating: 2
let me know where I can buy a pair of rose colored glasses that you must be wearing.

RE: employess celebrating
By mindless1 on 10/30/2012 6:26:37 PM , Rating: 2
People have a reasonable expectation that their employer will not violate their rights to freedom of expression. Being paid to do a job and then being told to pretend they like everything is treating them as less than US citizens and goes against human nature.

People locked behind bars are not told they have to pretend to like everything, they have more of a choice on this than apple employees.

RE: employess celebrating
By KoolAidMan1 on 10/30/2012 8:12:00 PM , Rating: 2
I forgot just how idiotic the average DT poster can be, amazing that you morons believe this

RE: employess celebrating
By name99 on 10/30/2012 4:52:33 PM , Rating: 5
Oh for crying out loud.

Have you worked at Apple? I did, for ten years. No-one ever told us to clap or cheer. It was even optional to go to the special events or not --- I sometimes didn't go because I had work that needed to be finished, or wasn't especially interested in the product that was being discussed.

RE: employess celebrating
By Xplorer4x4 on 11/5/2012 4:36:42 PM , Rating: 2
Have you worked at Apple? I did, for ten years.

Are we talking 80s, 90s, or the new Millennium? Remember, Apple itself was not always the notorious company they have become. So I think a time frame is a very relevant fact in the matter.

Fix the real problem
By Shadowself on 10/30/2012 5:27:34 PM , Rating: 2
Cook needs to stop shuffling his lieutenants and fix the real problem.

Very few of the hardware items Apple has announced since 1 September are actually on the shelves in the Apple stores or third party stores. Hell, most of them have multi week backlog on their web site.

You can't sell what you can't build.

Cook needs to fix his supply and build problems or else the next shuffle he has will be shuffling deck chairs on the USS Apple (aka Titanic).

RE: Fix the real problem
By Tony Swash on 10/30/12, Rating: -1
RE: Fix the real problem
By fteoath64 on 10/31/2012 9:29:18 AM , Rating: 2
Agreed!. A promised shipping date that slipped means a broken promise. There are no two ways around it. If they keep it up, it will annoy many and turn some away. This means a key service-level metric is not met. For their premium price, it ought to be met or else they should lower that premium!.
That said, AppleCare is a great thing and still has no equal in many countries.

From the WSJ
By DiscoWade on 10/30/2012 7:17:28 PM , Rating: 2

For years, senior executives had complained that he wasn't cooperative and showed off his close relationship with Apple's late co-founder Steve Jobs.

In deciding how to manage the crisis, Mr. Forstall argued that the company could address the outcry without apologizing, as Apple had done when it shipped iPhones with faulty antennas a few years ago, one of these people said.

No wonder he had a close relationship with Steve Jobs! He was a lot like Steve: never apologize, never admit the product may have a flaw.

Uh, Tiffany...
By patronanejo on 11/5/2012 8:24:17 AM , Rating: 2
....Apple fired its retail head John Browett as well. Browett, which only joined Apple in April of this year....

Pretty sure John Browett is a who, not a which. Five will get you twenty he winds up at Comet.

Tim did well
By Tony Swash on 10/30/12, Rating: -1
RE: Tim did well
By Cheesew1z69 on 10/30/2012 4:51:43 PM , Rating: 4
next year see revenues close to two hundred billion dollars.

You are so far out in fantasy land it's pathetic.

RE: Tim did well
By name99 on 10/30/2012 4:55:04 PM , Rating: 1
Don't be so quick to dismiss.

Q4 2012 revenues were $36 billion.
Staying flat that gives us essentially $140 billion for a year. Throw in less than 50% annual growth (which is below trend for the past few years) and we're at $200 billion.

RE: Tim did well
By Ringold on 10/30/2012 5:30:08 PM , Rating: 1
Personally think its a stretch, the global economy is weak, but you're right. The US and Europe might not take off, but all it'd take is China getting excited for iPad Mini's or something, and there ya go. 200 billion.

China might be growing "slow" and be hitting a "rough patch" but a "rough patch" to China is still 2 to 3x the rate the US grows. Thats a lot of aspirational new customers.

RE: Tim did well
By Florinator on 10/30/2012 5:39:15 PM , Rating: 2
This is bigger than most of Apple's competitors combined.

Dude, what the hell are you smoking??? Let's compare Apple's revenue with their main competitor, Samsung (my source is Wikipedia):

Apple revenue 2012: $156.508 billion
Samsung revenue 2012: $247.5 billion

Jeezus, you fail at basic math, let alone more complex skills...

RE: Tim did well
By Florinator on 10/30/2012 5:40:56 PM , Rating: 2
Too bad I can't edit my post, Samsung's revenue is for 2011.

RE: Tim did well
By poopies on 10/30/2012 6:23:18 PM , Rating: 2
Samsung Group's 2011 revenue would be $247.5 billion. I would say Apple's competitor is the Samsung Electronics (a subsidiary of Samsung Group) which had a 2011 revenue of $148.944 billion. Samsung Electronics still has a ton more products out there than Apple though, like TV's and cameras and shit. Also, Apple in 2011 made $108.6 billion. I didn't see 2012 Samsung numbers.

But Apple's revenue trajectory is still looking very nice:

RE: Tim did well
By mindless1 on 10/30/2012 6:23:28 PM , Rating: 2
You can't really compare the two on these numbers alone since Samsung has a more widely diversified line of products both inside and outside computing and phones.

Apple could quickly rise and fall in profit margin but Samsung is a pretty stable competitor.

RE: Tim did well
By Tony Swash on 10/30/12, Rating: 0
RE: Tim did well
By sprockkets on 10/30/2012 5:48:56 PM , Rating: 2
Yep, he just fired the guy who worked with apple for 15 years, was Job's favorite, who was behind pushing OSX on the iphone to blow away other 2007 phones.

What a great decision there Tony.

Oh wait, everything apple does is great. I'm also sure Tim Cook read Browett's resume before hiring him as well.


RE: Tim did well
By Tony Swash on 10/30/12, Rating: -1
RE: Tim did well
By simsony on 10/30/2012 8:45:47 PM , Rating: 2
You're weird Tony. You remind me of a religious devout, whose prophet and messiah can do no wrong.

Apple is screwing up. This is a fact.

The maps. Siri as a headline feature but beta. The iCloud down times. The antenna. Nothing substantial since iPhone 4. Screwed up retail and head of retail hiring. Veteran of 15 years fired.

Maps is Apple's biggest screw up yet. So much so even they apologised, despite you excusing, forgiving and explaining for them. How you can be so blind as to not see that you were denying what Apple themselves are admitting!

Strawman replies about revenue don't answer the comments posed. That is still riding on momentum, with their brand and marketing. The question is not whether they are successful now, the question is are they doing the right things to be successful going forward.

Cause and effect don't follow immediately in business, especially this one.

Sometimes I wonder whether to bother replying. But then maybe you'll understand this time round? I'm not holding my breath. But you'd make an interesting subject for a psychologist and behavioural scientists I think. You really are unbelievable.

If your iPhone and your child were falling, who'd you save? Your child I imagine. But only because you can buy another Apple product!

RE: Tim did well
By Tony Swash on 10/30/12, Rating: 0
RE: Tim did well
By themaster08 on 10/31/2012 3:17:16 AM , Rating: 2
And yet you think they are in trouble.
Where did he ever say they were in trouble? Circumventing again, Tony?

He merely mentioned instances where Apple have screwed up (admittedly even), and you're simply unable to fathom that. So you do what you do best... Go off on a tangent with the tired old regurgitiated crap. That's your problem, Tony. In your eyes, Apple can do no wrong.

RE: Tim did well
By Tony Swash on 10/31/12, Rating: 0
RE: Tim did well
By Cheesew1z69 on 10/31/2012 8:37:16 AM , Rating: 3
You are so full of yourself...god you are pathetic.

RE: Tim did well
By simsony on 10/31/2012 8:41:09 AM , Rating: 2
OMG if you actually read it without thinking of me attacking your darling, you'd see that a screwup is not necessarily fatal.

Are they perfect? No, they are making mistakes. They have in the past (MobileMe anyone), they are making mistakes (Maps?) and they will make mistakes in the future. Will those mistakes affect them? That is what I am questioning.

I do acknowledge when Apple gets stuff wrong.

No you don't. You absolutely did not when Maps went wrong. Only later you started excusing and saying why it isn't a problem. After Apple themselves acknowledged the issue. Go and look back at your own posts.

Apple is faltering in some way when in fact there is no evidence for that

They fired a veteran of 15 years, fired a bad hire (in six months!), iTunes is now delayed. All firsts. No innovation since iPhone 4, innovation is supposed to be what Apple is about. I think a new product launch will be their only salvo.

Also it is not unnoticed that you do not reply when you cannot answer. Like your whole saga about Apple being forced to launch Maps in iOS6, something they fully control. Just to build deniability I bet.

My exclusively positive commentary is merely intended to help balance the wealth of ill-informed and hysterical negative nonsense spouted by many about Apple in these forums.

That only goes to damage your own credibility for objectiveness. A la an Apple nutjob.

An entertaining one though. Because you are just such a nut job! :D

RE: Tim did well
By Tony Swash on 10/31/2012 12:40:11 PM , Rating: 1
They fired a veteran of 15 years, fired a bad hire (in six months!), iTunes is now delayed.

Are you a high school girl?

"OMG - it's like - iTunes is a whole month late - OMG - this means Apple are sinking - OMG - they sacked someone - OMG" - it's the beginning of the end

For christ grow up, calm down and stop being such an hysterical ninny.

This is the same old shite, iPhobics desperatly clutching at any straw, no mater how insubstantial, with which they can convince themselves that somehow Apple will falter, and perhaps even shrink. Dream on.

Meanwhile in the real world of grown ups Apple is spending over $8 billion a year on capital investment (careful - don't panic again - they can afford it).

That's 30% more than Intel, three times what Google spent, 3.5 times what Amazon spent and 4.8 times what Microsoft spent. That's Apple tooling up for their first £200 billion year.

What are they spending it on? I suspect mostly chip fab plants as it is clear they going all out for bespoke silicon and dumping Samsung ASAP, plus big investments in screen, battery and casing production.

BTW the Apple capital spend is bigger than the space programme. These dudes mean business.

RE: Tim did well
By Cheesew1z69 on 10/31/2012 12:58:35 PM , Rating: 2
Meanwhile in the real world
It's quite funny you post this almost every post as if YOU live in the real world. Your little fantasy land, it's not real. You might be the king in your little fantasy land, but in the actual real world, you are a loser.

RE: Tim did well
By simsony on 10/31/2012 6:16:35 PM , Rating: 2
Yeah call me a girl when you haven't got an answer. And then throw some random stuff about capex.

Maybe they just don't know how to do a data center cheaply. They sure don't know maps. Maybe they are buying up NFC readers. Rofl..

Anyone with cash can spend cash. What they are likely doing is trying to get the iTV product to have decent margins. A fab is pointless as they have no design flow and process experience. It is something you cannot build by just buying equipment, you need to real R&D like Intel and TSMC. I am quite certain the commentators of that article have no semiconductor engineering knowledge or experience.

Unless they buy a company, Apple won't be fabbing on their own anytime soon. Maybe fitting up TSMC. Apple goes to vendors who do the R&D for their displays, flash, ram, and must be buying the equipment for them. You cannot compare expenditure with Intel (only chips), Microsoft ( software) google ( software data Center) vs Apple who needs all the components and desire exclusivity.

In six months they could write it off and apologise to shareholders. "Our expectations for demand have not been met."

It can go either way and you know nothing to prove otherwise.

Maybe they should spend some of that money on maps and iCloud. Spending cash is not some wonderous thing as you seem to put it.

Nut job.

RE: Tim did well
By simsony on 10/31/2012 6:33:39 PM , Rating: 2
Btw Apple is also building a new office, so that could also be where the money is going.

RE: Tim did well
By TakinYourPoints on 10/30/2012 8:24:20 PM , Rating: 2
Forstall was also a huge proponent of skeumorphism, turning what was uniformly sleek into something disjointed and in some cases corny. The podcast app (reel to reel tape) is an embarrassment. Combine that with apparently not being a team player and removing him seems like a logical move.

Ive taking over the software UI will bring it in line with the quality of Apple's industrial design.

J Allard was also important at Microsoft. He was the main reason why there was a TCP/IP stack in Windows 95, and he obviously spearheaded the XBox. That doesn't mean that he shouldn't have been removed when it was clear that his presence at the company was a negative one. Same with Forstall here, stories of his disruptive presence at Apple were around for years.

Nobody isn't expendable, there is always someone else who can do the job with a better attitude. The replacement being Jony Ive is win-win.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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