Many tech
giants have either launched, or are in the process of launching cloud-based
storage services for music, media and documents. Fierce competition has moved
to the digital world in regards to music especially, and none of the big
players want to be left behind.
Amazon
released its Cloud Drive and Cloud Player in March, which
offers 5 GB of online storage for free. It also saves MP3's from Amazon's store
automatically to the cloud along with other uploaded files like music, photos,
movies and documents. Amazon customers can also upgrade to 20 GB for one year
through the purchase of an MP3 album from Amazon.com. But Amazon
encountered legal issues
with record labels when it failed to obtain new licensing
rights. Amazon has since met with these labels to discuss legal matters.
Google
was expected to launch a cloud storage service as early as last Christmas, but
held off due to its licensing-related search for a subscription service.
Currently, Google is still in talks with Warner Music Group, EMI Group,
Universal Music Group and Sony Music Entertainment. In addition, reports have
noted that a change in upper management may be contributing to the delay. On
April 1, Larry Page, co-founder of Google, became chief executive while Eric
Schmidt was moved up to executive chairman.
Now, Apple
is stepping into the cloud storage ring with a completed online
music storage locker that reportedly will be released before Google's cloud
system, and reports are saying that Apple will call it
iCloud. This tip comes from the rumor that Apple may
be the recent buyer of the domain iCloud.com.
Apple's
online music storage system will allow iTunes users to store music on a remote
server and access it from several different devices.
ICloud.com
was originally owned by Xcerion, which is a Sweden-based desktop-as-a-service
company. Recently, Xcerion renamed its service CloudMe and bought the domain
CloudMe.com on April 5.
The
anonymous source, who is close to Xcerion, said Apple bought the domain iCloud.com
from Xcerion for $4.5 million.