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The report predicts that Android-powered tablets will make up approximately 50 percent of the tablet market in 2014-2015 while iPads will only make up about 30 percent

There’s no question that tablets have hit the mobile market in a big way. In Q2 2011, tablet shipments outpaced netbook shipments, and now, some studies suggest that iPads will surpass the use of desktop computers in K-12 schools by 2016.
 
A famous player in the tablet arena is the iPad. It was initially released in April 2010, with the iPad 2 following in March 2011. While many other competitors have hit the mobile scene, such as the Samsung Galaxy Tab 10.1, Motorola Xoom, BlackBerry PlayBook, and the HP TouchPad, none of these have been able to match the iPad’s popularity and dominant market share.
 
In fact, a report released by ABI Research, a marketing research firm based in New York, said that Apple’s iPad 2 accounted for 68 percent of tablet shipments in Q2 2011. Another study conducted by comScore showed that 97.2 percent of U.S. tablet traffic in August 2011 was attributed to both iPads.
 
Now, new reports are saying that Android tablets will take over in 2014.
 
The report, which was released by technology analyst firm J. Gold Associates, predicts that Android-powered tablets will make up approximately 50 percent of the tablet market in 2014-2015 while iPads will only make up about 30 percent. Tablets with the Window’s operating system will account for 10 percent.
 
“By 2014-15, we expect Android tablets to acquire a majority of the consumer market as the number of vendors and variety of models overwhelm the iPad,” said Jack Gold of J. Gold Associates. “But iPad will continue to hold the largest share of the enterprise market where specialized features built into some Android tablets will be valued but which will take longer to gain share.”
 
According to the report, iPad will have 40 percent of the business market where Android will have 30 percent and Windows will have 15 percent.
 
With so much hype over Apple's products, it's kind of a breath of fresh air that other tablets could eventually move in for some heated competition. On the other hand, this report doesn't surprise me much, since Android is already beating Apple in the smartphone market share realm.

I have to admit that I'm leaning more toward Android's corner because of Amazon's upcoming Kindle Fire tablet, which will run its own version of the Android operating system. Sure, the Kindle Fire lacks 3G access, a microphone and a camera, but for $199 and a 30-day free trial of Amazon Prime (which is $79 per year), I can finally justify buying a tablet. Dropping $400-$500 beforehand when I have two desktops, two laptops and a smartphone just didn't make financial sense at the time. The addition of Kindle Owners’ Lending Library has especially piqued my interest in the tablet, and Amazon Prime for $79 a year is definitely a strong consideration when I buy the Fire. So I guess I’m more into Amazon's tablet, and find it interesting that Android-powered tabs could give the iPad a run for its money in the coming years.

Source: Silicon Valley/San Jose Business Journal



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Win8
By Gungel on 11/4/2011 9:36:26 AM , Rating: 4
Windows 8 could spoil those numbers.




RE: Win8
By Mitch101 on 11/4/2011 9:59:58 AM , Rating: 2
Im waiting on a Windows 8 tablet for myself as I need Microsoft Office for Sharepoint/Exchange/Lync integration.

Just wait HP is about to muck things up for Microsoft's tablet reputation with a Intel Atom based tablet running Windows 7 that wont be upgradable to Windows 8.


RE: Win8
By bug77 on 11/4/2011 11:06:44 AM , Rating: 3
Um, yeah, Office works brilliant without a keyboard/mouse.


RE: Win8
By Mitch101 on 11/4/2011 1:33:13 PM , Rating: 1
Have you even used a tablet or were you confused by the lack of Physical Keyboard and Mouse?


RE: Win8
By bug77 on 11/4/2011 4:50:19 PM , Rating: 3
Surprisingly, yes. I find even writing URLs in browser very uncomfortable. Swype is a bit better, but sill nowhere near a keyboard and mouse.
Not everyone that doesn't do things your way is a dimwit, you know?


RE: Win8
By nafhan on 11/7/2011 10:01:49 AM , Rating: 2
If MS Office is your main selling point, you might want to consider a netbook rather than a tablet. It might end up being the best tablet for doing real work, but that's not saying much.

Touchscreens are probably never going to be ideal for large amounts of text entry, and that's kind of important in doing MS Office type work, right now...


RE: Win8
By messyunkempt on 11/8/2011 1:14:26 PM , Rating: 2
Im sure there will be some tablets that utilise a keyboard as well. I got an eeepad transformer and i do a lot of typing on it with the removable keyboard and usb mouse and i'd definately prefer it run windows so i could use office with it. If a similar windows 8 tablet gets release i'll be on it like a tramp on chips.

Its nice to have the choice of tablet or notebook though so when the work is done i can pull off the keyboard, kick back and play a game or read or similar on the tablet.


RE: Win8
By Mint on 11/17/2011 2:07:08 PM , Rating: 2
I could never understand the appeal of a $500 tablet for this reason. $200-300 netbooks do so much more and are barely any bigger.

$200 tablets make more sense, though.


RE: Win8
By Da W on 11/4/2011 10:33:55 AM , Rating: 2
Yeah what kind of analysis is this? Appart from a simple past growth = future growth forecasting approach, it is clearly a report made from somebody who doesn't know shit about tablets.

I'm a geek, i toyed with a Xoom for 5 minutes and found it complicated.
Toyed with an iPad and found that it was a simple, well made, gigantic phone with weblinks disguised as apps.
Toyed with a Playbook and though it is nice but useless.

Come 2012 the tablet war will change. People will ask: do you want a big phone or a small computer? Everybody can play media and browse the web. But do you want to use office? Play your old games? Sync with your home / office computer? Have access to a gazillion of existing software to customise the hell out of it?

I can see 80M+ people staying loyal to the iPad. I can see many late baby boomers opting for a simple Apple product. I can also see many people adopting the new Windows 8. But with so few people having adopted an Honeycomb tablet in 2011, with so few having heavily invested in paid Android apps, i fail to see with Android tablet should pick up in 2012-2014 and beyond.

Are these analysis real or just some Google propaganda spread around the internet?


RE: Win8
By darkhawk1980 on 11/4/2011 12:46:15 PM , Rating: 1
I find your post nothing but Apple propaganda. This works both ways in case you didn't know.

Personally, I find Apple products confusing to do what I want them to do. Most of the time you can't get them to do it without hacking it to bits. I'm not a simple user, I'm a geek that likes to make things work the way I want them to.

I've tried the Ipad 1 and 2, and they are nice devices, but what makes it useable? Nothing from what I can tell.

For what it's worth, who needs to wait for 2012 to have a tablet that can use office, play old games, and sync with my home/office computer? My tablet already does that, and does it as well as a laptop. Imagine that? And I can already customize the hell out of it. So, tell me oh great one, what in 2012 changes any of that? Asus Transformer does all of the above just fine, and with the dock make's it as usable as a laptop.

I think what it really comes down to, I think your post was made by somebody who doesn't know shit about the tablet market. So you tried the Xoom, but guess what? It was one of the worst, least bought tablets made.


RE: Win8
By Da W on 11/4/2011 2:01:56 PM , Rating: 3
Lol. I hate Apple. Why would i do Aple propaganda? I'm just objective.

Asus Transformer. Ah. Make me laugh. You said it. You're a geek. You are NOT the market. My father and my mother are the market. And they will never, ever understand honeycomb. They will understand Apple. They are used to windows. These are the only relevant tablet players in town. Android can stick to phones.


RE: Win8
By matty123 on 11/4/2011 3:36:54 PM , Rating: 2
In all fairness honeycomb is already dead, google has showcased ice cream sandwich and while I am sure most of the current generation of tablets won't be getting it most future tablets probably will. Through to be fair Ice cream sandwich could be even worse than honeycomb but I doubt google would release it that way.

I remember everybody saying that android for phones would also fail but look at it now almost 50% of the smartphone market after only three years. I think android will usually be more appealing to people who have any tech know-how because apple's closed platform is not for all ecspecially people who like freedom.


RE: Win8
By KentState on 11/4/2011 1:16:23 PM , Rating: 3
I see you completely glossed over the impact of the Kindle Fire could have on the market.


RE: Win8
By senecarr on 11/15/2011 3:35:35 PM , Rating: 2
You're a geek and you found it complicated? Funny that my 5 year old has not problem using an Asus Transformer on a daily basis (though he does need help for things that require being able to read or write).


RE: Win8
By ViewRoyal on 11/4/2011 12:34:39 PM , Rating: 1
"Android Tablets to “Overwhelm” iPads in 2014"

Say, weren't people saying the same thing about the iPod a few years after they were introduced?

Almost everyone was predicting an "iPod killer" from A-to-Zune.


RE: Win8
By Mitch101 on 11/4/2011 2:06:36 PM , Rating: 3
There were plenty of iPod killers only the smart people who researched what else was out there bought them.


Price War
By rzrshrp on 11/4/2011 9:41:39 AM , Rating: 2
The android tablets will gain real market share when they can start seriously undercutting Apple prices. They haven't managed to do that very well yet. The Androids are good but the iPads are also good, have better mainstream name recognition and are near the same price.

The Kindle fire is a good start but it's not what I think of as a full-featured tablet. I'd pay more money for the things that I'd want out of my tablet.




RE: Price War
By Gungel on 11/4/11, Rating: 0
RE: Price War
By retrospooty on 11/4/2011 10:12:39 AM , Rating: 2
"One of the biggest problems with Android is its fragmentation"

Its an asset to the platform. Many vendors, many makes and models. You can get small, medium, large, cheap stripped down, expensive large and full featured, or anywhere in the middle instead of Apple's "one size fits all" approach. Check PC vs. Mac in the 1990's for reference.


RE: Price War
By Gungel on 11/4/2011 10:18:34 AM , Rating: 2
I agree to a certain degree, but it has its disadvantage. See this story: http://theunderstatement.com/post/11982112928/andr...


RE: Price War
By retrospooty on 11/4/2011 3:22:49 PM , Rating: 2
Sure, there are ups and downs to either method, but the cheaper open platform always wins in the end unless the closed/expensive platform is significantly better. Mac was not, IOS is not.


RE: Price War
By cserwin on 11/4/2011 10:03:18 AM , Rating: 2
This.

Amazon makes Kindle apps for iOS ans Android, and anybody with a web browser can get prime.

The one app Amazon hasn't released is player for their streaming services. Not sure that platform-specific streaming services are a successful business model for long term growth, for either Amazon or Apple.

My bet is the Fire is a 'starter' tablet. Root it and install stock android, or disable online purchases and give it to the kids in 6 months.


Come on Tiffany...
By Cheesew1z69 on 11/4/2011 9:59:39 AM , Rating: 5
Don't you know? According to Tony Washedup, Apple is just growing in leaps and bounds and will double each year! How can Android take it over if that's true, because quite frankly, Tony is the master of knowing it all so it must be true! OH THE HORROR!




RE: Come on Tiffany...
By tng on 11/4/2011 10:20:25 AM , Rating: 2
Ahh.... Let the flame war begin!


RE: Come on Tiffany...
By Tony Swash on 11/16/2011 1:50:35 PM , Rating: 2
It's Déjà vu all over again!

One year ago

http://www.intomobile.com/2010/10/11/android-table...

From June 2010

http://www.pcworld.com/businesscenter/article/1979...
I guess that guy can rename it 'Four reasons...' after crossing off number 3 :)

Will the iPad market (often inaccurately referred to as the tablet market) be like the phone market or the iPod market? Interesting question.

I suppose if the iPad 'loses' to Android then Apple will be condemned to the same ghastly fate that they experienced at the hands of Android handsets where they have been reduced to selling the top two handsets by volume (including beating all Android phones with the two and half year old 3GS!) and where Apple takes the lion share of profits. A simply ghastly fate :)


By Melcizadek on 11/5/2011 1:33:37 AM , Rating: 2
Android tablet sales are dropping, not increasing.  IDC reports that Android tablet share of sell-in to the channel has been dropping from 34% in Q1 this year to 26.4% in Q2 and is projected to flop to 23% this quarter.

Also, Jack Gold's history of predictions even a year in advance let alone 3-4 years is quite pathetic. Back in 2008 he predicted the iPhone would see a flood of malware within months.  Fast forward 3 years and Android is overwhelmed with 720 malware apps and exploits (McAfee 2011 Q2 Threat Report) while the iPhone has zero.




By bigkah624 on 11/5/2011 5:38:29 PM , Rating: 2
Android tablet sales are dropping because they're simply not quite as good as the iPad 2. Yet. When really good ones get introduced (as Android gets better and better), properly marketed, and under the price of an iPad, sales will pick up. As it is, if priced close to an iPad, might as well buy the real thing.

And before I get flamed, I don't own any tablets and my current phone is the Nexus One. The Galaxy Nexus is nice but the price and 5MP and no SD slot is keeping me from signing on. I'll probably get an SII instead...or an SII with a physical keyboard when that comes out. :))


By Cheesew1z69 on 11/7/2011 8:34:44 PM , Rating: 3
1. MS doesn't make laptops.
2. You are an idiot if you pay 300 for a MUSIC player.
3. Sounds like you are an Apple FANBOI.


It's not marketing
By AlvinCool on 11/4/2011 10:33:21 AM , Rating: 2
Apple and Microsoft both had huge marketing launches with one falling flat on it's face, getting up and doing it all over again several times. The other has a closed system that some people love and others don't.

There will always be people that want a simpler phone. But the majority of people want a phone that can be simple or highly customization. That's an Android and it's not going away. The platform continues to advance offering choices on both ends of the spectrum. It's a clear winner




RE: It's not marketing
By Helbore on 11/4/2011 11:16:04 AM , Rating: 2
quote:
Apple and Microsoft both had huge marketing launches with one falling flat on it's face, getting up and doing it all over again several times.


When I read that, I assumed you were referring to how Apple got its arse pasted by Microsoft in the 80s/90s!


RE: It's not marketing
By AlvinCool on 11/4/2011 12:14:09 PM , Rating: 2
Microsoft has never sold enough of any tablet(or possibly phone) they tried to make to recover the development/marketing costs.


My prediction
By bug77 on 11/4/2011 9:57:08 AM , Rating: 2
Tablet sales will hit a wall. And they will hit it soon, as soon as people realize a tablet doesn't replace either a laptop or a smartphone and they can't give up on either of the two.




RE: My prediction
By Beezerboy on 11/4/2011 3:18:38 PM , Rating: 2
It appears you guys have ignored the inroads the iPad has already made in the Enterprise. For example many hospitals are using the iPad. The iPad and iPhone have overrun the IT departments with their Microsoft certifications. If the Android tablet is 2 or 3 years behind the iPad, it will take a while to catch up.


The flood
By vapore0n on 11/4/2011 9:33:15 AM , Rating: 2
Its called market flood. Samsung knows how to do this well.




Sun will rise tomorrow morning
By Subzero0000 on 11/6/2011 9:15:55 PM , Rating: 2
Seriously, all they do is predict the most obvious result by looking at the current trend.
Will they lose their jobs if it turns out wrong?

I predict Apple will focus on new product and stop creating new iPad by 2014.
Bet analyst would not dare to see this coming.




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