Worried about not being able to grab an iPhone when it
launches on June 29? Don’t be. According to BusinessWeek’s
sources, Apple plans to have a whopping 3 million iPhones for sale on launch
day, dwarfing nearly all other consumer device launches in history.
While the iPhone’s pricy entry of $499 may initially scare
off enough consumers so that the device won’t immediately sell out, Apple still
maintains a goal of selling 10 million units by the end of next year. Analysts
are pegging the iPhone to sell only 3 million this year, which could mean no
further iPhone shipments until 2008, when sales are estimated to surge to 10 to
12 million.
Piper Jaffray Cos. analyst Gene Munster believes Apple could
sell 40 million iPhones in 2009, majorly boosting Apple’s bottom line, but that
may not happen without a lower-cost model intended for the more casual phone
user.
The iPhone’s June 29 date was revealed last week through a series of 30-second
television spots, with one ad even showing the device’s superiority over
the iPod. At the end of each spot is the reveal of the June 29 launch date,
along with the AT&T smaller print reading, “Use requires minimum new 2 year
activation plan.”
Last month, a report stated that the iPhone would be an AT&T network
exclusive product for five years. Verizon, who turned down the chance to
carry the iPhone, says it will have a comparable product
announced late summer.