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A study by Nielsen shows that game console popularity in the U.S. continues to rise

A new report released by Nielsen claims that video game consoles are now in 41% of U.S. homes, an 18.5% increase from the fourth quarter of 2004.  In a report called “The State of the Console,” conducted by the recently launched Nielsen Wireless and Interactive Services division, the division spearheaded a study from the fourth quarter of 2004 until the fourth quarter of 2006, attempting to study trends in console ownership in the U.S.

The study found that almost 46 million homes had consoles in them by the last quarter of 2006, allowing around 150 million people the opportunity to play a console system when they pleased.  At any moment during the day, 1.6 million people can be found using a video game console system.  Furthermore, console owners also spend an average of 2 hours and 15 minutes per day gaming.

Not surprisingly, two-thirds of men who are between 18 and 34 years of age in television households also have access to game consoles.

Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.

This report was the first in a series of studies that Nielsen has been working on.  Game publishers and advertisers will likely use the data gathered by Nielsen to try to accurately implement dynamic in-game ads to help raise revenue.

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"...series of studies..."
By CascadingDarkness on 3/5/2007 4:57:23 PM , Rating: 2
I'm hoping there is actually a good one on females gaming. Am I the only one skeptical that LeetBecky01 is actually some creepy guy seeking attention?

I know I'm the only one who has yet to see strong evidence that there is such a thing as a "Girl Gamer".

RE: "...series of studies..."
By hrishi2das on 3/5/2007 5:04:28 PM , Rating: 2
I did manage to 'persuade' my GF to play Gears of War Co-Op with me.

RE: "...series of studies..."
By CascadingDarkness on 3/5/2007 5:17:41 PM , Rating: 3
If the "persuation" didn't require cleaning of basement/garage I'd say she's a keeper.

That's just my opinion. Being a hardcore gamer myself someone who doesn't even have a clue what FPS or RTS are isn't a very viable option.

RE: "...series of studies..."
By hrishi2das on 3/5/2007 5:28:15 PM , Rating: 2
LOL no didnt have to all of that.

Though I had to gently break her into the Xbox 360 world with Lego Star Wars II and then GOW. Once she started playing, she really enjoyed it especially beating General Raam on Insane.

RE: "...series of studies..."
By nurbsenvi on 3/6/2007 7:33:52 AM , Rating: 2
Well done mate!

RE: "...series of studies..."
By javiergf on 3/6/2007 11:36:40 AM , Rating: 1
I have trouble persuading my gf giving me a blowjob, I tried persuading her to play with me at Gears of war and she gave me one of these killer looks...

RE: "...series of studies..."
By xsilver on 3/5/2007 5:07:13 PM , Rating: 2
girl gamers do exist -- however if you're imagining sexy girl gamers or elite girl gamers that may be another matter altogether.

im also not talking about games such as online poker either; im talking RTS and FPS which actually require co-ordination.

RE: "...series of studies..."
By Samus on 3/5/2007 5:48:54 PM , Rating: 2
I know quite a few super cute girl gamers, usually the DDR/Guitar Hero types, but they play just about anything I would. This Korean girl I know goes to IIT for graphics design and programming so she can design videogames in the future, and she's crazy cute. Too bad she has a boyfriend, I'm sure there's a waiting list anyway.

But...I know what you mean. The Magic and Harry Potter chicks (megageeks) aren't nearly as cute as the hardcore gamer chicks.

By CascadingDarkness on 3/5/2007 6:02:23 PM , Rating: 2
Bet your right on "list". Considering if these "Girl Gamers" do exist (refuse to acknowledge they do). They easily have a 10 to 1 ratio of drooling guys to choose from.

RE: "...series of studies..."
By novacthall on 3/5/2007 5:18:16 PM , Rating: 2
My wife-to-be not only plays World of Warcraft, The Longest Journey, Star Wars: Knights of the Old Republic, Grand Theft Auto, and much more, she's actually quite good at them. Lately, WoW has been all-consuming, but she enjoys it and we play together more often than not. Call it a "date" if you want, but whatever you call it, I consider it quality time we can spend together.

And, for the record, I think she's quite the hottie.


I certainly see your point, though. The ever-elusive female gamer is a rare catch indeed.

RE: "...series of studies..."
By aran on 3/6/2007 12:29:34 PM , Rating: 2
Ironically, my girlfriend is a heavy gamer from as far back as the SNES days. It was refreshing during Christmas time where one of the dorkiest yet romantic things to do was cuddle up and play Phoenix Wright: Ace Attorney together on the DS. It didn't take her long to break down and get a DS Lite of her own and if anything, has only enhanced the dynamic of spending quality time together (i.e. Playing Children of Mana, etc.).

Otherwise, those mythical creatures do exist. Another female gamer exists within my apartment and games regularly on her DS, PS2 and computer. Oftentimes, we hear her playing Halo into the night, reveling in how she head-shot her mom or pa.

Ah, what an age we live in.

RE: "...series of studies..."
By tsukasa1288 on 3/5/2007 6:15:08 PM , Rating: 2
You are skeptical about the existence of girl gamers? Just to to any college campus, any highschool campus, any anime/videogame convention, any comicbook store, or any LAN party. I personal know and have meet many gamers who are in fact, female. They are not some kind of mythological creature, just a minority.

RE: "...series of studies..."
By CascadingDarkness on 3/5/2007 6:43:46 PM , Rating: 3
There were girls at high school and college, but none of them seem to fit the myth you speak of. I've been to computer club, comic book/table-top game stores, and even the occasional Lan party and never seen a single girl. Speaking of mythical creatures I rode my griffin to many of these events, but would gladly trade one mythical creature in for another.

Mindless banter aside. I think the main reason would be the fact most reported sightings are generally in metropolitan/urban environments. I sadly live in Central Wisconsin where this species is beyond endangered and thought to be extinct.

Don't mind me, just having some fun.

RE: "...series of studies..."
By atticu5 on 3/5/2007 7:38:32 PM , Rating: 2
yea, i'm from wisconsin too (madison) and i know what you mean. they are there tho. no they usually super hot, but that's prolly because they have better things to do than play videogames or they just aren't as hardcore about it as most guys that play videogames.

RE: "...series of studies..."
By timmiser on 3/6/2007 3:29:50 AM , Rating: 2
I got my daughter into the original Half Life a few years ago. We had our computers networked together and would play head to head. Somehow I think she enjoyed blowing her old man's head off with the laser tracking rocket launcher.

It wasn't long after that when they invented MySpace and she is a gamer no more.

RE: "...series of studies..."
By lufoxe on 3/6/2007 8:46:48 AM , Rating: 2
I can vouch for the girl gamers, my sister plays, as well as a few friends of mine. My sister seems to be an exception, playing things from City of Heroes, to Guitar Hero, to Jade Empire, and even playing some Unreal Tournament. Oh, and she'll kick your a$$ in DOA and Soul Caliber any day of the week. So as far as them existing, indubitably. Them being commonplace, sure, depends on the game but sure. Now, them being hardcore and going to LAN parties and taking it to the extent that some guys do, VERY far and few in between.

RE: "...series of studies..."
By Flunk on 3/6/2007 12:55:42 PM , Rating: 2
My sister actually plays video games more than I do. She's into games like Final Fantasy, Black and White, Legend of Zelda and Ragnarok Online. There are girls who play video games, but they dont' necessarily play the same sort of games. I don't know any girls who are into Counter-Strike but a do know plenty who will play other sorts of games.

By Lazarus Dark on 3/6/2007 2:09:54 PM , Rating: 2
Back in high school, the head cheerleader lived next door to me and I was good friends with her brother, I went over there a couple times a week to play the original PS, games like tomb raider and some games I can't remember that used a light gun. She was never that good, but she enjoyed playing with us all the time. Obviously, I was in 'love', but she wasn't interested.
My current girlfriend is a gamer, though not hardcore. We've been playing wii nonstop together. We've especially enjoyed playing through Zelda:TP together. I think shes fairly cute, though she doesn't fit in the Sports Illustrated swimsuit model category.

I am Surprised
By hrishi2das on 3/5/2007 4:56:40 PM , Rating: 2
I am slightly surprised by that high percentage. Do they count multiple consoles in a household as just 1 household ?

Because very few of my friends have consoles. Maybe they polled the rich/affluent homes ???

RE: I am Surprised
By lukasbradley on 3/5/2007 5:34:02 PM , Rating: 3
I agree. Is this also counting the consoles sitting in the attic, collecting dust, not being played? People may have answered yes to the question, and its an old Atari 2600 in the garage.

I have a good bit of friends with consoles, but I know tons more baby-boomer households that do not have consoles in them. 40%+ sounds like a lot to me.

RE: I am Surprised
By dubldwn on 3/5/2007 5:38:36 PM , Rating: 2
I'm surprised, too, although the aticle states the huge jump in a short amount of time. What really suprises me was the internet quote:
Console gamers are also increasingly using the Internet while gaming, with more than 4.4 million households connecting to the Internet.

So, only 10% of you console gamers are playing online?

RE: I am Surprised
By RamarC on 3/5/2007 7:12:08 PM , Rating: 3
as a former nielsen employee, i take every study from them with a grain of salt. their sample just grew to 12,000 homes this past fall and with each expansion, there's quite a bit of variance between the new ratings and the old ones. that variance is often programatically "smoothed" out but the glaring differences prove (in my opinion) the inherent fallicy of sampling.

sampling's only benefit is to give sample consumers (broadcasters, advertisers, etc.) the same common measurement method. the actual measurement may be faulty/inaccurate, but everyone agrees to use that measurement.

also, this study only considers "traditional" households with televisions. college students... excluded. adult roomates... typically excluded. renters in non-apartment complexes (e.g.: private homes/garage apts)... excluded. and their sample is still severely skewed to the top 15 tv markets.

Not surprised.
By danskmacabre on 3/6/2007 2:59:15 AM , Rating: 2
I thought the % would be higher.
I'm 40 and most people I know have a console in their house (at least 1) and use at least one of them.

I have 1 console (a gamecube, my kids use it) and 3 PCs, 1 game server, one linux box for browsing for the family and 1 games PC for me.

BTW, first post for me here, although I have been lurking for some time, so, hello.

RE: Not surprised.
By Alpha4 on 3/6/2007 3:53:20 AM , Rating: 2
Welcome! in response to your post, would you not say that your choice in friends might be influenced by what you have in common? And wouldn't an affinity for computer entertainment be one of those? I suspect that if you poll a random citizen that happens to not have a console in his home he'd claim that neither do most of the people he knows.

In any case this makes me wonder what demographic the majority of polled households might fall under and if that would have any impact on this study.

RE: Not surprised.
By danskmacabre on 3/6/2007 4:21:23 AM , Rating: 2
I have considered that SOME of my friends are gadget nuts, however, that's only about 50% of them, at best, the other half is made up of what I would consider more "average" people who know very litle about computers (I can testify to that, as I usually get called by them to clean up their PCs ;)

Most of them have older consoles, such as the PS2 and Xbox.
In general, they have kids, who also play on the consoles.
They have chosen consoles as they can't mess them up like they do with PCs.

None of the people I know would be considered "early adopters" of PCs or consoles (I still use a gamecube, which IMO is still more than enough for gaming ATM, I may well buy a Wii towards the end of this year).

By Oregonian2 on 3/5/2007 9:33:38 PM , Rating: 2
Wonder if they're counting Atari 2600's.... or iPod games (inasmuch they can be connected to tv sets).


RE: consoles..
By nerdye on 3/5/2007 10:05:55 PM , Rating: 2
I have 12 seperate (a few of each) consoles in my household, we also have a wii and a red christmas tree light xbox 360, and it ain't christmas, Bah Humbug, lol.

3 X-Box 1's
By Mitch101 on 3/5/2007 5:20:53 PM , Rating: 3
I have 3 X-Box first gen in my home. Not for gaming but for the video streaming abilities of X Box media center. I also run 2 modified TIVO's, with a XP Media Center as a repository for my digital content. Now I dont know a lot of poeple to probably make a difference but the majority of poeple I know use their X-Box's for the same reason. I dont recall the last time I played a game on any of them and before you call the kettle black I did buy all my games. I usually get them from Gamefly. Just be the first renter and play the game if you beat it mail it back but if you like it and cant beat it after a short time the buy it button is usually less than $20.00 and you were the only user of that disc. The game is usually still selling in the store for $35.00 or more.

They really make great picture players. Plus my digital camera records in quicktime which plays back in the X-box which I have not see a DVD player unit do.

You can buy a X-Box for around $50.00 now and well it has to be the best Media Center for HDTV ever. Of course the software to do this is not Microsoft but it is certainly the best add on to a system ever.

Wish there was a open source console system but since companies lose money on the console I dont see it having the power and being as cost effective.

If Microsoft loosens the belt on the 360 for homebrew software development I might replace one of them with the 360.

I am Indian,
By bhupissaran on 3/13/2007 5:43:37 AM , Rating: 2
I never got a chance to play on PS2's or XBOX's.

I played only on PC ( p4's).
I played all of the games , like counter-strike, Age of myth,age of empires, quake series ,
many more.

While back in our college we have a separate ladies hostel and separate boys hostel.
Like in India you know ( it's conservative class) so men are not allowed to go in ladies hostel.

But we have a LAN(Local area network) set up between these hostels.
I am sure men's hostel guys defeated a national team on Age of empires.
But to my surprise these ladies hostel team beat us to shit one day.
Ladies are great gamers , but these set of girls whom I know were from army backgrounds and they love to call themselves equal.


By crystal clear on 3/6/2007 2:02:54 AM , Rating: 1
A study by Nielsen should ask some very important questions like-

-Failure rates of consoles.

-Customer Service.

Read below-

"The 360's failure rates are bad enough; why does customer service have to be this bad? "

I'm printing this because I've gotten many letters that say the same thing. His just happened to have been the best so far, and I've had plenty. Many people have said in comments that they're waiting to buy a 360 until they feel more comfortable about the failure rate, and hearing stories about customers who not only bought the system (and the extended warranty) having so many problems on the phone will only lose Microsoft more customers.

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