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Print 40 comment(s) - last by Suntan.. on Dec 4 at 11:33 AM


  (Source: yorkblog.com)
Video games likely to rent for $2 per day

Many movie fans have learned that the cheapest way to get films is to rent them from kiosks like the ones Redbox operates. These kiosks are popping up in all sorts of locations and many locations offer more than one kiosk in stores because of the high demand.

Reuters reports that Redbox, one of the leading DVD rental kiosks, is in talks with video game providers to add video gamer rentals to its kiosks. Redbox has had some friction with movie publishers due to the low cost price that it rents its DVDs – $1 per night (although coupons are readily available to make the overnight rentals free). Both Twentieth Century Fox and NBC Universal won’t allow Redbox to buy their films directly because the movie publishers say the $1 rental price undervalues the potential sale of movies.

With some movie producers not allowing Redbox direct access to films, Redbox has to buy the movies at retail outlets and then package them for rental in their kiosks. That means some films are slow making it to the kiosks and when they arrive the films are in short supply. Redbox has stated that it is in talks with game publishers, though it is not saying what developers it is in talks with. Games will likely rent for $2 per day. Game rental trials are already underway in Reno, Nevada and Wilmington, NC.

Redbox president Mitch Lowe said, "We are talking early and often with the content providers of games so that we start out with a much better understanding of what we're doing."

Reuters reports that THQ CEO Brian Farrell has said that he would consider allowing Redbox to rent THQ video games. He said, "If you look at movies and music in some ways, resisting new business models has not been a great formula for success, so one of the things I like about our industry is we tend to think, 'We have to adapt to this change.' So it's part of our DNA."

Warner, Fox, and Universal may be keeping Redbox from buying their films directly now, but Redbox intends to fight. The rental company has filed suit against the movie firms on antitrust grounds. Currently, Redbox has 17,500 locations around the country with a total of 20,600 kiosks installed.



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Not enough time. Too much money.
By quiksilvr on 12/3/2009 12:18:50 PM , Rating: 3
If this was the days of the NES than yes, $2 a day would make sense. But games today take well over a day to complete (with the exception of a few like Prince of Persia or Left 4 Dead). It would make more sense if it was $5 for 5 days. Or in other words, just make it $1 a day like movies.




RE: Not enough time. Too much money.
By Digimonkey on 12/3/2009 12:31:54 PM , Rating: 1
An average modern video game takes about 8-12 hours to complete, sometimes as low as 5-6. Granted open world games would just be better bought because they can easily exceed 40 hours of gameplay, but I think most knowledgeable gamers know this.



RE: Not enough time. Too much money.
By quiksilvr on 12/3/2009 4:40:43 PM , Rating: 2
Yeah, it takes you 8-12 hours, but are you going to play 8-12 hours straight? Probably if you are getting charged $2 a night, but either way, it should be $1 a night to help bring down the stress levels.


By Jedi2155 on 12/4/2009 4:10:22 AM , Rating: 2
A new blu-ray movie can be between $20-30 = $1/day.
A new video game is typically $40-$60 = $2/day.

Easier way of thinking about it, everything else is gravy because a game of has way more value than a movie...


RE: Not enough time. Too much money.
By CupCak3 on 12/3/2009 12:30:14 PM , Rating: 3
I think its perfect for those wanting to LEGALLY try a game before buying it...


RE: Not enough time. Too much money.
By Hiawa23 on 12/3/2009 12:48:52 PM , Rating: 1
meh, Netflix & Gamefly is all I need..


RE: Not enough time. Too much money.
By FITCamaro on 12/3/2009 1:00:40 PM , Rating: 3
$15 a month is a bit too much. I don't play video games every night so it might take me 2 months to finish some games. By then you've essentially paid $30 for the game. Might as well have waited 3 months and bought it for $40 or less.


RE: Not enough time. Too much money.
By Mitch101 on 12/3/2009 2:17:29 PM , Rating: 2
True plenty of games go cheap only a few months out.

Steam does trial downloads nicely. So does the 360. Found this to be very good to determine what is a good game for purchase.

For Movies Netflix is $8.95 for a single DVD out. But if you have an streaming device like a PC, 360 or soon PS3 you have access to tons of Movies on demand streaming. For me personally this is a better deal than getting HBO and being forced to DVR a show when its on.


By Disenchanted on 12/3/2009 8:47:16 PM , Rating: 2
quote:
...if you have an streaming device like a PC, 360 or soon PS3...


Soon ? It's been available for right around a month now... But I do have to admit, it's not as nicely done as on the 360.


RE: Not enough time. Too much money.
By Hiawa23 on 12/3/2009 3:05:49 PM , Rating: 2
$15 a month is a bit too much.

My Gamefly is $22/month for two out at a time, but that saved me $240, last 2 weeks alone on games I would have bought but rented instead & returned them so the service more than pays for itself, plus the discounts are unmatched. In a 3 month span I can go through 8-10 games or more.

Netflix is amazing, $15/month for two movies out at a time, plus, unlimited instant watch, & blue ray, it's an amazing value.


By zerocool84 on 12/3/2009 6:40:36 PM , Rating: 2
Netflix is awesome

Gamefly sucks

Never had any problems with Netflix but when I signed up for Gamefly it took them 2 weeks to send me another game after they received the one I sent back. Canceled right after that.


RE: Not enough time. Too much money.
By Yawgm0th on 12/3/2009 2:18:07 PM , Rating: 2
quote:
I think its perfect for those wanting to LEGALLY try a game before buying it...
You mean like demos, which have been around a lot longer than Redbox and are free?


RE: Not enough time. Too much money.
By ClownPuncher on 12/3/2009 2:26:07 PM , Rating: 3
The industry seems to be moving away from free demos, at least as a current trend. Take Infinity Ward and MW2, no demo. Dragon Age: Origins, no demo. I'm with you, though, more demos please.


RE: Not enough time. Too much money.
By nafhan on 12/4/2009 10:48:52 AM , Rating: 2
If your game is only 5 hours long, it's hard to create a demo that doesn't give away most of the game... Yeah, I'm talking about you Infinity Ward.


RE: Not enough time. Too much money.
By Bateluer on 12/3/2009 12:36:15 PM , Rating: 4
I'm thinking it would be plenty of time to determine whether or not the game was worth purchasing yourself. I'd rather pay 2 bucks to find out a game is crap rather than 50 or 60.


By Yawgm0th on 12/3/2009 2:16:54 PM , Rating: 2
I'd rather pay $0. Thank goodness for demos.

I'd rent a game if my interest in it will fade after playing it once.


By MonkeyPaw on 12/3/2009 10:33:36 PM , Rating: 2
quote:
I'm thinking it would be plenty of time to determine whether or not the game was worth purchasing yourself. I'd rather pay 2 bucks to find out a game is crap rather than 50 or 60.


That's the beauty of Gamestop. Any used game you buy can be returned within 7 days for a full refund (also 30 days exchange if defective). They might ask you if you didn't like it, but that's more for idle chit-chat while the refund is going on. You pay less than full price by buying used, and you can try the game to see if you like it. I've returned a few games there, and it is just that simple.


By Spivonious on 12/3/2009 12:39:43 PM , Rating: 2
Yeah, $2 a day for any game except a party game doesn't make sense. I'd say $5 for a 7-day week is more reasonable.


RE: Not enough time. Too much money.
By MrBlastman on 12/3/2009 12:40:23 PM , Rating: 3
I'm just waiting for the inevitable:

"Oh, I'd make her box red overnight for a dolla!"

Oh, wait...


By ClownPuncher on 12/3/2009 2:07:14 PM , Rating: 2
Are you related to Miss Cleo or something? How did you know what I was thinking?


By driver01z on 12/3/2009 1:41:22 PM , Rating: 2
Agreed - this looked interesting, but not at $2 a day when I can buy some games for $10-$20 after discounts, keep them indefinitely, then sell/trade them later.


RE: Not enough time. Too much money.
By walk2k on 12/3/2009 2:13:44 PM , Rating: 2
quote:
Many movie fans have learned that the cheapest way to get films is to rent them from kiosks like the ones Redbox operates.
Many movie fans... who've never heard of Netflix?

Sorry but this is full of fail. Movies are one thing, you can watch a movie in one day... couple hours actually. Games you'll want to keep longer and uh.. Gamefly.com nuff said.


By artemicion on 12/3/2009 3:22:13 PM , Rating: 2
It could have some niche usefulness. People who play games casually might be better off paying $2/day rather than the monthly subscription. Like someone who only plays a few weekends a month, you only pay $2/weekend with redbox. And of course it'll be useful if you have a spur-of-the-moment desire to play some game. Even though Blockbuster is insanely expensive, I've still rented there a couple times a year whenever I'm with a group of friends and we have a spur-of-the-moment desire to see some crappy movie.


RE: Not enough time. Too much money.
By drebo on 12/3/2009 3:39:16 PM , Rating: 3
You're missing the point. Red Box offers instant satisfaction. If my friends decide to drop by one night and we want to try a different game...say, Beatles Rock Band...and I don't have it, I can run around the corner to one of the 5 Red Boxes within a mile of me and get it. I don't have to spend a lot of money, I don't have to keep a monthly subscription, and I don't have to plan about when I need to have it by.

There is room enough in the market for BOTH types of services. I would use Red Box for games if they were available. NetFlix is nice, but I don't watch enough movies to bother paying a monthly fee. Additionally, I don't play enough games to pay a monthly fee to Gamefly. But, if I could pay $2 to rent the game for a night to try it out (and most demos do NOT do games justice) or just for some random fun, I would definitely do it.

Red Box's business model does work. Their wild popularity is proof of that. The line at the one I normally go to is almost always 10 people long.


By kmmatney on 12/4/2009 6:39:49 AM , Rating: 2
Ding! Ding! Ding! We have a winner. The RedBox model does work well - I can be at the store and just get a movie on impulse. I'd certainly do it for games if there is something we really wanted to try out. I don;t have the time or inclination to keep up a subscription and get my money's worth out of it. I have 3 kids and travel a bit. There are times when I use RebBox every other day to get movies, and other times when I'm too busy and don't use one for 2 months.

What I really want to see is Blueray at RedBox. I have to admit its the main reason for me not buying a blueray player - waiting for redbox to have them. I've heard they have them, but not near me.


By Leper Messiah on 12/4/2009 11:01:35 AM , Rating: 2
If there wasn't a Netflix depot in my city, and I didn't get movies basically 1 day after I put the ones I watched in the mail, I'd use redbox a lot.


WHAT?!?
By amanojaku on 12/3/2009 12:16:57 PM , Rating: 2
quote:
With some movie producers not allowing Redbox direct access to films, Redbox has to buy the movies at retail outlets and then package them for rental in their kiosks.
And the MPAA hasn't sued them yet? How'd they get away with that? That's got to be the best kept secret ever!




RE: WHAT?!?
By Spivonious on 12/3/2009 12:40:57 PM , Rating: 2
Yeah, really. Repackaging movies sold for home viewing as rentals is violating the license. Traditional movie rental stores pay $100s per rental copy.


RE: WHAT?!?
By mcnabney on 12/3/2009 2:20:57 PM , Rating: 2
Actually, you are confused a bit.

Before licensing, stores like Blockbuster would buy expensive 'for rental' tapes from the publishers. That is why if you lost a tape they would charge some idiotic amount.

Now with licensing, the media is provided to the rental company at no/mimimal charge and the company pays the publisher a percentage of sales. Similar to movie theatres.


RE: WHAT?!?
By Spivonious on 12/3/2009 3:33:02 PM , Rating: 2
Not when I worked at BB 4-5 years ago. Each DVD we got cost us an average of $80. Just because the charges aren't passed on to the customers doesn't mean they went away.


RE: WHAT?!?
By Taft12 on 12/4/2009 9:38:28 AM , Rating: 2
What license? I can't recall ever signing any license when I bought a DVD


RE: WHAT?!?
By Marlin1975 on 12/3/2009 12:56:45 PM , Rating: 2
Hell with them all!
By siuol11 on 12/3/2009 12:47:54 PM , Rating: 3
Just introduce me to the chick and it'll all be OK.




RE: Hell with them all!
By crazyblackman on 12/3/2009 8:37:40 PM , Rating: 2
You were thinking about the same "box" that I was thinking about. I'll take the Milfbox, you can have the Redbox.


Blockbuster kiosk is the same price
By Lifted on 12/3/2009 12:33:35 PM , Rating: 2
quote:
Redbox has had some friction with movie publishers due to the low cost price that it rents its DVDs – $1 per night (although coupons are readily available to make the overnight rentals free).


I just saw a blockbuster kiosk in the supermarket advertising $1/night. Why the hate towards Redbox?




By nafhan on 12/3/2009 3:27:03 PM , Rating: 2
Because Redbox is doing well and making money, the studios that the MPAA represents... are not.


Yeah right
By Regs on 12/3/2009 12:16:02 PM , Rating: 2
What's next, microwavable pizza? Oh wait....




By Codeman03xx on 12/3/2009 5:27:31 PM , Rating: 2
Yeah good chance it will be $5 no way they will make it two dollars. Plus in my area movies are already $2 for the first day. Companies like this always do this with cheap prices for the first year or so then the hike them up.




THQ CEO is smart
By Nik00117 on 12/4/2009 4:41:21 AM , Rating: 2
quote:
"If you look at movies and music in some ways, resisting new business models has not been a great formula for success, so one of the things I like about our industry is we tend to think, 'We have to adapt to this change.' So it's part of our DNA."


I'm impressed with this, we saw the failure in the movie and music industry's inability to adept to changing market conditions, we aren't going make the same mistake! How smart :)




Not worth it
By Suntan on 12/4/2009 11:33:05 AM , Rating: 2
I don’t claim to be a complete E-dork that would take pride in beating a game in one or two nights. I played through Uncharted 2 in about 15 hours or so, but it still took me close to a month because I have more in my life than just gaming. As such, renting the game at $2 a night is silly.

Now I do wish they would get Blu rays in more of their boxes. I’d pop $2 a night for a new release blu ray vs waiting weeks for netflix to stop showing “Long Wait” for a newly released blu ray, or paying Hollywood Video $6+ for one rental of a movie. (Don’t even get me started on Hollywood’s horrid selection of Blu Ray titles… new releases might have one or two that are checked out, yet they have 12 copies of that first kiddy vampire movie on blu ray still on their shelves.)

-Suntan




"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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