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Radio Shack changes its name

As long as I can remember, Radio Shack has been around. In fact, my first real computer came from Radio Shack. That machine that started my love of things geeky and digital. Radio Shack was once a place to go to get radios I guess. As long as I can remember, you could get all sorts of odd electronic components and questionably useful toys there.

Apparently most consumers are like me and have no idea why the company is called Radio Shack so the company is rebranding itself to something different. The store will reportedly be called The Shack. That name is questionable in my book. The Shack doesn't sound like a place I want to go and hang out and worse, it makes me think of the B-52's (damn it Love Shack is stuck in my head now).

Engadget reports that the company will continue to be called Radio Shack corporately. One thing that is likely is that the rebranding has a lot to do with the fact that Radio shack is becoming more of a mobile phone and computer place today than it ever has been. Radio shack was the first in America to offer a subsidized netbook and the company recently signed an agreement to offer T-Mobile phones in its stores.

Supposedly, The Shack will be having a celebration to kick off the new name in San Francisco and New York with 14-foot tall laptops to stream images from webcams to and from each city. Sounds like a shindig.





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