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RIM CMO Keith Pardy.  (Source: Thehindu.com)
CMO announces resignation in the lead-up to PlayBook

Is this a sign of things to come? Just weeks before one of its most important product releases in years, Research In Motion's Chief Marketing Officer is leaving the company according to The Wall Street Journal

Citing "personal reasons," CMO Keith Pardy is leaving after a two-year stint at the Canadian company. WSJ reports that Pardy will continue to help the company over a six-month transition period. 

Pardy, who was hired from Nokia in early 2009, is leaving RIM just as it readies its anticipated PlayBook tablet. The future of the much-maligned Blackberry manufacturer hinges largely on the success or failure of the PlayBook.

The WSJ report characterizes Pardy's departure as a setback: 

It reflects larger turmoil in RIM, as the company struggles to remake itself from a maker of corporate-workhorse devices known for security and reliability to a producer of hip, media-savvy gadgets that can compete with the likes of Apple Inc.'s iPhones and iPads, say people familiar with RIM's strategy.

That explains the BlackBerry Torch ad featuring the Philadelphia-based producer and DJ Diplo, and other spots of the same ilk.

Thus far, RIM has struggled to narrow its demographic for the PlayBook, highlighting the tablets usefulness for business while showing off its ability to play video games and movies during demonstrations. It also didn't help RIM's public relations campaign when early tests of the PlayBook claimed it suffered from poor battery life

Meanwhile, a set release date for the PlayBook has not been set, and the recently announced iPad 2 has raised the bar for tablets.


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By quiksilvr on 3/7/2011 9:06:30 AM , Rating: 2
iPad by no means raised the bar in any way. Xoom raised the bar first and iPad is simply playing catch up. It still is in my opinion. Honeycomb's interface and structure is much more intuitive and advanced than iOS.

And let's not get into a "spec" war because we already know them all and we already know which is better.




By Flunk on 3/7/2011 9:13:45 AM , Rating: 3
I don't think he's referring to technical specs. Tablets are all about form factor and it's difficult to deny that iPad 2 isn't the thinnest tablet on the market.

CPU, GPU and memory specs don't mean much on a consumer electronics device like the iPad.


By StraightCashHomey on 3/7/2011 9:17:19 AM , Rating: 2
Battery life and weight are two specs that cannot be overlooked, and I might even rate them 1 and 2 in terms of importance for tablets.


By quiksilvr on 3/7/2011 9:35:21 AM , Rating: 1
It weighs the same as the original iPad and has the same battery life. There's 1 and 2 for you.


By vol7ron on 3/7/2011 9:44:06 AM , Rating: 2
Casing is a little smaller, but has an additional camera - it might weigh fractions of an ounce less ;)


By StraightCashHomey on 3/7/2011 9:50:35 AM , Rating: 1
I know this, but the Xoom doesn't have the same battery life and it's heavier.


By zorxd on 3/7/2011 11:38:16 AM , Rating: 2
It's heavier but it's larger and have a better resolution too.
You might prefer the 7" Galaxy Tab if you want something small and light.


By quiksilvr on 3/7/2011 11:44:15 AM , Rating: 2
No it doesn't. You are incorrect:

Weight comparison between the two:
http://www.anandtech.com/show/4191/motorola-xoom-r...

And the battery life tests:
http://www.anandtech.com/show/4191/motorola-xoom-r...


By StraightCashHomey on 3/7/2011 12:42:04 PM , Rating: 2
What about iPad 2?


By quiksilvr on 3/7/2011 1:47:19 PM , Rating: 2
That has yet to be reviewed in terms of battery life, but in terms of weight, yes, it is a whopping 0.2 lbs lighter. So I guess if that's what you're basing your entire purchase on, then yeah iPad 2, I guess.

In my opinion, I wish the iPad 2 kept the same shape. Imagine what they could have done with all of that extra space? They could have stuck another huuuge battery in there, giving this thing an insane 20+ hour life. THAT would have been raising the bar.


By StraightCashHomey on 3/7/2011 2:51:50 PM , Rating: 1
Well, I was quite surprised by the battery life benchmarks. I didn't think the Xoom had such a good battery life relative to the original iPad.


By Aloonatic on 3/7/2011 9:18:28 AM , Rating: 2
I guess that they mean that the bar has been raised, due to the fact that "the bar" is currently the iPad, and the iPad2 is essentially the new "standard", following on from it's predecessor's success.

There might be all sorts of tablets that are due for release that people might actually say are better, in one way or another, but on the base consumer level, the iPad(2) is where it's at.


By vol7ron on 3/7/2011 9:22:58 AM , Rating: 2
I agree, spec-wise the iPad2 was rather upsetting. Apple should either bump the iPad's updates to sometimes around Christmas (after iPhone updates), or release the newer hardware before the iPhone updates.

Call it the A5, but really it's just an A4.5

quote:
... a set release date for the PlayBook has not been set...
Perhaps one "set" too many? :)


Very opiniated article
By euler007 on 3/7/2011 10:49:07 AM , Rating: 2
"The future of the much-maligned Blackberry manufacturer"

According to who? You?




RE: Very opiniated article
By chrnochime on 3/7/2011 4:32:21 PM , Rating: 2
Haven't you gotten used to their sensationalist way of writing articles? Not to mention that spell check is supposedly too much of a hassle so reading becomes oh-so-very-exciting with the guessing of what they're trying to convey.


They messed this up already!
By lawrance on 3/7/2011 5:16:56 PM , Rating: 2
So let me get this right... RIM want's it's PLAYbook to be know as the go-to device for the business community. Yet it shows off it's demo's with movie watching and gaming capabilities... Here's a thought for you RIM... (And I'm just spitballing here...) How about you dedicate the tablet to the consumer market since you're showing off its movie and gaming ability and you did after all name it PLAY book!

Perhaps a name like BlackBook and demo's showing off business-class apps and on-device encrypted enterprise email would have showcased the proper vibe you're seeking. Too late now!




"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov














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