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  (Source: Lucasfilm/20th Century Fox)
BB10 Alpha devices are looking nice, pair of SDKs gives developers a broad selection of languages to work with

It's no secret that Research in Motion, Ltd. (TSE:RIM) has fallen on hard times.  The Canadian phonemaker had long seen successful, helping define what we today know as a smartphone.  By Oct. 2009 that success had paid off with almost a 50 percent market share in the hot new market.

But something has gone terribly wrong for RIM.  Perhaps it was the sleek Samsung Electronics Comp., Ltd. (KS:005930) and Apple, Inc. (AAPL) smartphones.  Perhaps it was RIM's lack of apps and poor marketing.  But whatever the reason, RIM's sales today stand at about 4 percent of the market, the company is posting losses, and there's speculation of a possible acquisition/takeover [1][2][3].

I. RIM Unveils Eye-Catching Alpha Testing Hardware

RIM's tardy BlackBerry 10 operating system, which it today released in preview form to select developers, is an ultra-critical release, as it likely represents RIM's last shot at regaining relevance in the consumer market and staving off a takeover.

RIM BB10
The Alpha BB10 Development Platform [Image Source: CrackBerry]

The new OS will be hardened with the kind of rich hardware that was long denied to BlackBerry users: 4.5+ inch multi-touch screens, LTE modems, and blazing fast mobile system-on-a-chip processors.  The dev platform featured today looks pretty slick in its own right for being a development device, borrowing much from the Apple iPhone's well received "rectangular brick" design.

What little is known about the dev device's release replacement, code-named "London", comes from leaks which shows a large, slender touchscreen handheld.

The software released today includes an Alpha build of the new operating system, which looks vaguely like Google Inc.'s (GOOG) Ice Cream Sandwich, but even more its QNX twin, PlayBook OS, which power RIM's titular tablet.  Like Apple and Google, RIM does not stray far from the tired "Chiclet grid" design philosophy, a status quo that has thus far only been broken by Microsoft Corp.'s (MSFTeye-catching Windows Phone user interface.


II. Web Languages vs. Native Development: "Why Pick?" Says RIM

While the early build does not appear to provide much differentiation from Apple and Google visually, it does offer some promising advantages.  RIM is pushing Native SDK  (NDK) with Cascades, a C/C++ set of APIs, paired with the Qt lightweight GUI framework.  

This approach is similar to Apple, who pushes native development almost exclusively for the iPhone, and differs from Google, who pushes cross-platform Java for Android developers.  While the disadvantage of Android's relative lack of native code has been eroded by Android's inclusion of just-in-time (JIT) compilers, the support for C/C++ may give RIM a bit of a leg up, assuming it can get developers to actually care about its platform.

HTML5 and Java development will also be supported, with the emphasis on the former technology.  Web language development is facilitated by a second SDK -- dubbed the WebWorks SDK.

Just as the NDK may give RIM developers some advantages over Android devs, the WebWorks SDK may provide some advantages versus as Apple.  Google has long benefited from the portability of its Android Java apps.  While Java may make programming games from scratch a bit more of a chore, supporting web languages allows for easy style-sheet (CSS) driven business/news apps and quick ports of simpler web game titles (assuming they weren't in Flash).

The NDK is available here and WebWorks SDK is available here.  RIM is currently holding an event called "BlackBerry 10 JAM" for developers in Orlando, FL.  Attending developers get one of the slick Alpha test phones for free.

BlackBerry Jam

III. The Best (or Worst) is Yet to Come

Despite the big unveil, the meatiest part of RIM's BB10 pseudo-launch is the pair of software development kits and the alpha development devices.

More details are expected to come this summer when RIM unveils its launch lineup for BlackBerry 10 and what existing devices will receive the bump.  The company's PlayBook tablet and possibly some of its more hardware-endowed smartphones (such as the Torch series) are considered likely to receive the bump.

RIM Sign
[Image Source: BGR]

With its future riding on the line RIM is surely praying for a big hit with BlackBerry 10.  But the ultimate success or failure of the platform, and the finer details of the platform's hardware/software will not be known until much later this year.  Until then RIM will likely to continue to be pummeled on the market share as its sales wither.

RIM is learning the hard way the lesson learned by Nokia Oyj., which has seen customers forsake its condemned-to-death Symbian platform; no one wants to be on a sinking ship when it comes to smartphone operating systems.

Sources: RIM, CrackBerry



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Surviving
By Nortel on 5/1/2012 2:56:42 PM , Rating: 4
It all comes down to this.

RIM's last cry in the dark, the last hurrah and from what we now see, their final product. RIM needed a Jesus phone to wow the industry but that wasn't what we were shown here today. The phone doesn't walk on water, produce 3d holographic imaging or travel through time. It's a black iPhone 4S without the home button and some playbook-esque software to run it.

RIM, it was a nice run. You were loved by many but in the end the tribe has spoken. It's time for you to go.




RE: Surviving
By retrospooty on 5/1/2012 4:44:19 PM , Rating: 2
Yup... at best this looks like its equal to todays Android and IOS phones. It has to be better and it has to be perfect to compete with future Androids and iPhone 5.


RE: Surviving
By Pirks on 5/1/2012 7:43:11 PM , Rating: 3
The apps in Blackberry 10 run in background all the time, so you can just flow between apps as opposed to resuming apps from tombstoned state. You can drag your thumb from left to right to peek at other apps that are currently running in the background. And you can swipe between the apps without any delay.

The software keyboard in Blackberry 10 has been redesigned from ground up. The keyboard now looks well designed, well spaced and responsive too. The new innovative stuff is that the keyboard is personalized for you and it offers word suggestions over few letters based on the predictive engine. You can just swipe the suggestions up to your actual typing text. Also you can use swipe right gesture to delete characters as well.

The camera software experience in Blackberry 10 is also designed for a great photo experience. RIM showed a stuff where you can just click a photo, choose a portion of that photo and use an analog like control to choose better version of the portion from previous frames. Yes, the software starts capturing frames even before you click it.

Well, there's nothing like this in iOS or crapdroid, and not in WP7 either.

Mick can keep ignoring all these positive news about BB 10, whatever ;) He's not sensible and talking to him about positive RIM news is a waste of time, he'd always ignore them. Just like these above.

Shame on you, Mick.


RE: Surviving
By Nortel on 5/1/2012 10:22:11 PM , Rating: 2
RIM: Were better than you are! We have better stuff.
Industry: You dont get it, RIM. That doesnt matter!

Pirks you don't get it.

RIM's too late...period.


RE: Surviving
By Pirks on 5/1/2012 11:49:45 PM , Rating: 3
Who cares about late or not? I only care about quality of a product. If crapdroid is not late and crap, while BB 10 is late but not crap, of course I buy BB 10, same logic applies to everyone else.


RE: Surviving
By Paj on 5/2/2012 10:26:26 AM , Rating: 2
The hardware may be great, but today's smartphone markets are more than good hardware.

The problem with BB10 is all the apps need to be rewritten from scratch.
Also, there's no backwards compatitibility. No existing Blackberry app will be able to run on the new OS at all.

This will cause a massive schism in the app ecosystem for Blackberry. With such a dwindling market share, most software houses will likely abandon it altogether, if they havent already. Not many job postings for app developers mention BB experience...


RE: Surviving
By Tony Swash on 5/2/2012 11:28:48 AM , Rating: 2
I have to confess that this did make me laugh.

Ian Austen, reporting for the NYT:

"Research in Motion on Tuesday unveiled prototypes of the new BlackBerry 10 phone and operating system that the company hopes will be its salvation, in a form that looked quite rough around the edges. Among the features missing on the test phones given to software developers was the ability to actually make phone calls or access wireless networks."


RE: Surviving
By retrospooty on 5/2/2012 4:16:23 PM , Rating: 2
"Among the features missing on the test phones given to software developers was the ability to actually make phone calls or access wireless networks."

LOL... I missed that line. So, over 2 years since starting development with QNX and we still dont have a working phone, not even in a prototype. Good luck gettting that working perfectly in 2012. I know its over used, but this one truly deserves a bolded ROFLMAO !


RE: Surviving
By retrospooty on 5/2/2012 1:15:00 PM , Rating: 1
"The apps in Blackberry 10 run in background all the time, so you can just flow between apps as opposed to resuming apps from tombstoned state. You can drag your thumb from left to right to peek at other apps that are currently running in the background. And you can swipe between the apps without any delay."

Yes Pirks, I am aware of the concept. Palm had it on Web OS 3 years ago. I am not saying QNX/BB10 isnt good, It looks really good, but it wont likely matter. RIM has to execute perfectly and they have not done that in a long long time. They need to have moved on this 3 years before they did (in 2007, not 2010)


IPHONE CLONE
By LTGJAMAICA on 5/1/2012 9:40:21 PM , Rating: 1
https://ltgjamaica.wordpress.com

Already based on the comments it seems this design will be seen as an android/Iphone clone. I think RIM should try to enhance its enterprise features and view any gains in the consumer market as gravy.

The BB needs a real game changing paradigm shifting function similar to what SIRI did to the 4S.




RE: IPHONE CLONE
By ritualm on 5/2/2012 12:01:23 AM , Rating: 4
*yawn*

It's a thin rectangular slab of electronics, therefore it's an iPhone clone!

Boring.


RE: IPHONE CLONE
By WalksTheWalk on 5/3/2012 1:52:49 PM , Rating: 2
This late in the game RIM needs to bring something compelling enough to get people to change from what they have now. A slightly nicer keyboard, camera and multitasking isn't going to do it.

Not only that, but most app developers aren't going to support all of the mobile operating systems iOS, Android, Windows Phone and BB10. They will go where the critical mass is which means iOS and Android.


Yawn
By dsumanik on 5/1/2012 12:25:52 PM , Rating: 2
i like the word prediction\swiping in the keyboard...other than that...and here's hoping it ships with an email client!

*crosses fingers*

p.s. did anyone notice that the on screen images look rendered or something...they dont seem quite natural.

Almost looks staged to me like she is swiping and they are adding in the animations on screen after or something.




RE: Yawn
By Chadder007 on 5/1/2012 12:38:48 PM , Rating: 2
Blackberry should have had this out 2 years ago.
The keyboard looks pretty awesome, hopefully they open up development as much as possible.
I did love my Blackberry before but I needed more functionality offered up by Android with its apps. I still miss how much longer the battery life was on my Blackberry.


RE: Yawn
By Mitch101 on 5/1/2012 2:55:29 PM , Rating: 2
I have a Blackberry Bold 9900 for work as I also manage BES and love the touch screen it just feels more natural on the device and long overdue. The hardware feels great its a solid device physically. However the battery life is so Horrendous the two year old device I swapped out lasted longer than the Bold 9900 does. These are business devices the battery should not die over a weekend with minimal to no use on a full charge. In addition I find the menu/options navigation a horrible mess over previous generations. Ive resorted to telling people my personal cell when Im on call and cant rely on the blackberry device to not be dead. Im going to swap this out as soon as something with decent battery life comes along. It might as well be a corded device.


Does it do native Exchange sync?
By Cerin218 on 5/1/2012 12:29:43 PM , Rating: 4
Or will I still have to have $2000 server software or a crappy BIS connection?




By IronChef75 on 5/1/2012 11:52:28 PM , Rating: 2
The cost of their software isn't important. They have free options that would suit most smaller businesses. The point is that their software shouldn't even be necessary.

Their supposed differentiators and strengths are supposed to be their propietary mail and private network system. These are the things that make me turn away from RIM with disgust.

Give us a modern mail client that matches Android, iOS and WP7. Then I might at least glance in your direction.


I see RIM woke up
By Tony Swash on 5/2/2012 5:43:30 AM , Rating: 2
I see RIM woke up.

Unfortunately five years too late.

The unintended irony of the Apple Store stunt is immense.




RE: I see RIM woke up
By Pirks on 5/2/2012 6:52:56 PM , Rating: 2
I see Tony woke up, 'cause RIM woke up a year ago with Playbook.


RE: I see RIM woke up
By tastyratz on 5/3/2012 4:03:44 PM , Rating: 2
Maybe, but the guys with the best ideas in the unemployment line are still in the unemployment line.
Regardless of whether or not they released an amazing product with 0 flaws right now, they just don't have the marketshare to swing developers with such a bold change. They are just shooting their own foot here.
I agree with what others have said. Competing with android/ios is a non option for them at this point in the consumer segment. They lost too much marketshare and traction to compete. They should have focused entirely on business segments if only to retain that foothold enough for a consumer spillover.
Adios crackberry


Bad move
By Smilin on 5/2/2012 9:48:46 AM , Rating: 2
I hope they offer this model with a slider.

The BB keyboard is legendary and I can't believe they would completely abandon it.

Look iPhones, WPs, and Androids are great to type a text on. The BB is great for typing *emails* on. The subtle curve of the keys is perfection. No other keyboard I've seen on a mobile device comes close.




RE: Bad move
By WalksTheWalk on 5/3/2012 1:55:34 PM , Rating: 2
Users requiring a physical keyboard is a small segment market at this point, so this direction does make sense from a competition standpoint.

What would have really made sense would have been BB launching this 3-4 years ago.


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