Well, for better or worse, he's the chap who's now in charge of marketing at RIM. The choice may seem a bit troubling, but it's hard to imagine that it would be easy to recruit top grade executive talent when RIM is clinging to a much-delayed BB10 as its last hope to keep from sinking like the Titanic.
Mr. Boulben was originally erroneously referred to as RIM's new CFO. He is actually the new CMO. RIM defends his track record at LightSquared pointing out that he won 40 contracts in under a year, before LightSquared ran afoul of the FCC and USAF.
Sources: RIM , , NeoWin
quote: Apple and Samsung are selling more and more phones every quarter, RIM is on its way down
quote: If even RIM fanatics do not buy BB device, then company is in trouble
quote: After spending the past 6-8 months telling everyone that RIM is awesome and that everyone that didn't buy a RIM phone is an idiot
quote: it's pretty hypocritical for you to not buy a RIM phone
quote: Lets see here, RIM's most outspoken defender that I have ever seen buys a Nokia WP7 device
quote: then you bought a competing model
quote: might be interested in buying a RIM phone may not because they know no OS upgrade is coming, so might as well wait
quote: a company with excess inventory that no-one wants to buy shouldnt be announcing that the next OS wont be supported and that no upgrade will come. They should be finding a way to make it work
quote: You have both been 100% wrong about everything every step of the way
quote: May I ask, where did you learn to use capitals like that. I never would have thought that emphasizing like that would make you're opinion become facts. It's very impressive.
quote: Do you like? I'm good aren't I. Now get ready you, it's time for school. This is your dad and I've told you no computers in the morning.
quote: Neither of you understand that RIM cant continue as is