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RIM also confirms that even top of the line BB7 devices won't get BB10

Waterloo, Ontario-based Research in Motion, ltd. (TSE:RIM) hoped to ignite interest in its upcoming BlackBerry 10 operating system, showing its hand remarkably early with a flashy developer preview event.  But the fact remains that BB10 is very tardy, with the launch being pushed back half a year due to hardware issues.

I. RIM's New Ad Campaign Avoids Showing Phones, Talking About Features

Still, the company is trying to put on a brave face.

In the wake of its somewhat humorous, somewhat odd "Wake up" protest of Apple, Inc. (AAPL) stores in Australia, the company its looking to expand that catch phrase into an entire advertising campaign.

The first stage rolled out as the "Wake Up" website was replaced with an elaborate scrolling text ad, which spouts a string buzz-phrases such as "There is no middle ground...You're either in business or you're not" and "You're either here to leave your mark and eat opportunity for breakfast, or you’re satisfied to just float through life like a cork in the stream."

RIM ad
RIM's new ad shows no product and does not discuss features.

RIM even takes one more opportunity to take a stab at Apple, parodying its slogan, stating, "You don't just think different… you do different."

The text infomercial concludes remarking, "There’s only one device for people who mean business… the brand that’s been in business from the very beginning.  Wake Up. Be Bold."

The good news is that at least the "do different" stab at Apple users may draw a chuckle or two at their expense and at least the ad seems focused on RIM's core audience of business users -- unlike its previous ad with cartoon superheroes which seemed geared at children.  

RIM Superheroes
[Image Source: RIM]
 
But like the childish "Be bold" cartoon superheroes campaign, the "Wake up" campaign offers no real inclination of why exactly people should buy a BlackBerry.

No phones are shown in either campaign.  No actual features are discussed.  There's just some sort of vague suggestion that BlackBerry use embodies your personality and is deeply invested in business.  It's hard to imagine that vague message selling any product, much less one that the consumer market is forsaking in droves.

Of course, if RIM wants to pour money on nonsensical ads, no one's stopping them, though the shareholders might be growing a bit concerned.

II. No BlackBerry 10 Updates, Even for Seemingly Compatible Phones

Part of the problem may be that RIM just doesn't have appealing products to sell right now; but at the same time it can't afford to totally quit consumer sales until BB10 finally arrives.

RIM is trying to sell consumers on a defunct operating system -- BlackBerry 7.  And last week it confirmed everyone's worst fears; nary a single BB7 device will be upgraded to BB10.

The company assuages, "We will keep a dedicated team of 200 for BB7 and continue to innovate in that space."

BlackBerry TorchBlackBerry Torch
Even RIM's top-of-the-line all touch BB7 smartphones like the BlackBerry Torch 9860 (pictured) won't be upgraded to BB10. [Image Source: RIM]

But the overall feeling is that RIM is just months away from abandoning its current lineup, at least in terms of serious improvements.  That choice is particular frustrating for devices like the all-touch Torch 9860.  It's somewhat baffling why RIM wouldn't support upgrades for this top-of-the-line BB7 device.  After all, the spec is remarkably similar to the alpha BB10 devices, other than the absence of an LTE modem.  But would it really be that hard to support a 3G version of BB10?

III. RIM Appoints Former LightSquared Castoff as Its CMO

In related news RIM announced that it handed out a couple of key RIM jobs, its CMO and COO spot.

The new chief operating officer will be Kristian Tear, a Columbia University (New York)  and Royal Institute of Technology (Sweden) grad.  Mr. Tear's career took him around the world in Sony Corp.'s (TYO:6758) global mobile device units.  He eventually obtained a position as CEO and President of L. M. Ericsson (OMX:ERIC B). 

The new chief marketing officer will be Frank Boulben, who had stints at Verizon Wireless co-owner Vodafone Group Plc. (LON:VOD) and France Telecom (EURO:FTE) subsidiary Orange plc.  But Mr. Boulben's most recent role might be a familiar one to our readers.

He was in charge of marketing during LightSquared's botched satellite LTE bid, which failed on the grounds of wild GPS interference due to negligent engineering, a failure compounded by swirling allegations of corruption.  Apparently that failure sent Mr. Boulben scurrying away... straight to RIM.

SkyTerra 1
Hopefully RIM's new CMO does a better job at the Canadian company that he did at his last job, helping lead the fatally flawed LightSquared satellite LTE bid. [Image Source: Boeing Comp.]
 

Well, for better or worse, he's the chap who's now in charge of marketing at RIM.  The choice may seem a bit troubling, but it's hard to imagine that it would be easy to recruit top grade executive talent when RIM is clinging to a much-delayed BB10 as its last hope to keep from sinking like the Titanic.

Note:

Mr. Boulben was originally erroneously referred to as RIM's new CFO.  He is actually the new CMO.  RIM defends his track record at LightSquared pointing out that he won 40 contracts in under a year, before LightSquared ran afoul of the FCC and USAF.

 

Sources: RIM [1], [2], NeoWin



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Mick's usual double standard at work
By Pirks on 5/8/2012 5:17:07 PM , Rating: 3
He'd never ever get surprised why Samsung or some other crapdroid OEM drops support of the recently released phone and pushes out a new one with updated crapdroid build. Still, he questions why RIM's doing the same shit? Double standard much, Jason? :)




RE: Mick's usual double standard at work
By retrospooty on 5/8/2012 5:25:54 PM , Rating: 1
You never quit do you?

Apple and Samsung are selling more and more phones every quarter, RIM is on its way down and is in a serious hole with current inventory no-one wants and a new OS that isnt ready yet after much delays. What is baffling is why you would see Apple Samsung and RIM as equals or companies that should be applying the same strategies.

Even you aren't willing to put your money where your mouth is with RIM. After trolling them up for 6 months straight, you went out and bought a competing product yourself.

What is even your point anymore? Really what are you trying to say here about RIM that isnt said by your personal purchasing power?


RE: Mick's usual double standard at work
By Pirks on 5/8/2012 6:19:58 PM , Rating: 3
quote:
Apple and Samsung are selling more and more phones every quarter, RIM is on its way down
Haha, so if Samsung has more money it's ok for them to drop support of older hardware, and if RIM doesn't have as much money it is NOT okay for them to do the same? In other words, your double standards are based on money, right? One standard for the rich and the other for the poor eh?


RE: Mick's usual double standard at work
By retrospooty on 5/8/2012 6:29:12 PM , Rating: 2
What are you even talking about? The most recent Android phones ARE getting upgrades to 4.0, so as usual, your whole point is moot. All I am saying is its another bad move by RIM in a 5 year long series of bad moves.

Why do you still argue for RIM? Are you posting this on your new Windows phone? LOL


RE: Mick's usual double standard at work
By Pirks on 5/9/2012 2:47:46 PM , Rating: 2
Why do I still pwn double standard loving trolls like Mick? And why I can't pwn them from my WP7? How these two are even remotely related?


RE: Mick's usual double standard at work
By Reclaimer77 on 5/9/2012 3:17:07 PM , Rating: 2
Because after telling us that RIM was the best solution for tablets and phones, when it comes to spending your own money you buy a Lumia 900 WP7. Your actions speak volumes toward the legitimacy, rather illegitimacy, of your own arguments. Plus it makes you look like a troll and a hypocrite.


RE: Mick's usual double standard at work
By Pirks on 5/9/2012 7:01:56 PM , Rating: 2
I only said that Playbook was the best tablet and it's still the best, at least until something decent with Win8 came up. And I never bought Lumia, its screen is too small for my taste. But you just keep lying, whatever

If you asked me a year ago what phone was the best I'd say it was my BB Torch, now if you ask me the same question it would be my HTC Titan. See, you can't understand that HTC Titan didn't even exist when I purchased my BB Torch 9860. Your tiny brain can't grasp these simple little facts, you're just unable to understand that some phone can be the best until a year later some other phone appears and becomes new the best, it happens all the time, and you are not exception.

Hence it's YOU who is hypocrite. Criticize yourself then, jerk. Cry me a river about how your 1 year old crapdroid is worse than the brand new HTC One X, hehehe :)


RE: Mick's usual double standard at work
By slunkius on 5/10/2012 1:12:43 AM , Rating: 2
Lumia or Titan, whatever. If even RIM fanatics do not buy BB device, then company is in trouble. Unless all your comments are just keyboard excercise, before boss comes to office and gives you some typing to do.


By Pirks on 5/10/2012 1:57:52 AM , Rating: 1
quote:
If even RIM fanatics do not buy BB device, then company is in trouble
You haven't seen BB 10, you know shit about what RIM's doing, hence your opinion on this topic is worth shit.


RE: Mick's usual double standard at work
By retrospooty on 5/9/2012 4:40:18 PM , Rating: 2
"Why do I still pwn double standard loving trolls like Mick? "

After spending the past 6-8 months telling everyone that RIM is awesome and that everyone that didn't buy a RIM phone is an idiot, loser and anyone that disagreed with you is a troll, it's pretty hypocritical for you to not buy a RIM phone. I can accept that as you finally saw the inevitable reality and went with a good phone... but here you are back on RIM's bandwagon as if your own purchase doesn't speak volumes about RIM... Lets see here, RIM's most outspoken defender that I have ever seen buys a Nokia WP7 device. Remotely related? Its totally related and shows you arent as asinine as your troll identity lets on. LOL

Keep trolling though. It will be all the funner to bust on your when RIM sell's it all off.


RE: Mick's usual double standard at work
By Pirks on 5/9/2012 7:10:46 PM , Rating: 2
quote:
After spending the past 6-8 months telling everyone that RIM is awesome and that everyone that didn't buy a RIM phone is an idiot
That's your fantasy, not my words. Stop lying.
quote:
it's pretty hypocritical for you to not buy a RIM phone
I've got one already, the newest BB model so far, why should I have more? Because some retro troll is angry today or something?
quote:
Lets see here, RIM's most outspoken defender that I have ever seen buys a Nokia WP7 device
I did not buy Lumia, idiot. Stop lying, like I said. Lumia has too small screen for my taste.


RE: Mick's usual double standard at work
By retrospooty on 5/9/2012 8:10:13 PM , Rating: 2
Oh, my mistake, it was the HTC Titan right? WTF difference does it make to the point. You went on and on how great your BB OS7 device is and how superior it is compared to everything else on the market, then you bought a competing model. There is nothing you can say that changes that. I dont think you got a bad phone, or made a bad choice... WP7 looks good, my point is just that your full oh s#$t and you know it.


RE: Mick's usual double standard at work
By Pirks on 5/9/2012 8:22:44 PM , Rating: 2
quote:
then you bought a competing model
When I said that BB Torch was the best phone the HTC Titan DID NOT EXIST. Got it?


RE: Mick's usual double standard at work
By retrospooty on 5/10/2012 8:21:58 AM , Rating: 2
Like I said, I don't disagree with you jumping off the RIM ship... Your phone is nice. It's just that when a rabid fanboy like you does it, it's kind of funny. Especially after all the trolling for RIM you have done. LOL. That's all... Just LOL.


RE: Mick's usual double standard at work
By Pirks on 5/10/2012 12:14:38 PM , Rating: 2
That's not trolling, that's called pwning clueless anti-RIM trolls.


By retrospooty on 5/10/2012 12:58:16 PM , Rating: 2
" that's called pwning clueless anti-RIM trolls."

LOL, ok, well, let me know when that happens, becasue it sure hasn't yet. So far its only happening like the Iraqi minister of communications pwning the US military and/or OJ pwning the "real killer". Your too funny man.


Give me a break
By Uncle on 5/8/2012 5:09:40 PM , Rating: 1
"It's somewhat baffling why RIM wouldn't support upgrades for this top-of-the-line BB7 device." Just like Apple does or Samsung. You want the latest and greatest you pay for the new and improved. Shoot you wrote this article like you were paid by Apple or the rest of the competition to keep Rim from proving everyone wrong including yourself. Gee I wonder why Apple has an IPhone 4 out, oh ya, their all backward compatible except for the case. Try this for size using the same negative statement."It's somewhat baffling why Apple or (Samsung) wouldn't support upgrades for their top-of-the-line Iphone3,2,1 device."




RE: Give me a break
By retrospooty on 5/8/2012 5:17:51 PM , Rating: 2
"It's somewhat baffling why Apple or (Samsung) wouldn't support upgrades for their top-of-the-line Iphone3,2,1 device."

Apple and Samsung are selling phones like crazy. RIM, on the other hand isnt. The small amount that might be interested in buying a RIM phone may not because they know no OS upgrade is coming, so might as well wait.

The difference is simple. Apple and Samsung are flooded and trying to keep up with demand. RIM has too much inventory and cant sell it all off.


RE: Give me a break
By Pirks on 5/8/12, Rating: 0
RE: Give me a break
By retrospooty on 5/8/2012 5:33:16 PM , Rating: 4
"You pretend that people buy phones based on possible future OS upgrades? Are you even serious?"

No, numbnuts, I dont.

I am saying that a company with excess inventory that no-one wants to buy shouldnt be announcing that the next OS wont be supported and that no upgrade will come. They should be finding a way to make it work so that the current phones are at least a little bit appealing to would be buyers.

Whatever though, you and RIM know all about current market trends dont you? Oh, wait no you dont. You have both been 100% wrong about everything every step of the way.


RE: Give me a break
By Pirks on 5/8/12, Rating: 0
RE: Give me a break
By retrospooty on 5/8/2012 5:46:52 PM , Rating: 2
Try harder? Boy, this debate was won 6 months ago, the only one that wont admit it is you.

How is that non RIM phone working out for ya?


RE: Give me a break
By Pirks on 5/8/2012 8:53:34 PM , Rating: 2
It may suck compared to BB 10, but I'm not 100% sure about it yet


RE: Give me a break
By Reclaimer77 on 5/9/2012 1:32:42 AM , Rating: 2
Uhh you don't get it. There's demand for Android. There's NONE for RIM. RIM is in the position where it's do or die time. EVERYTHING they do from this moment on must be perfect and better than what Apple and Google is doing if they seriously expect to recover some of the massive ground they've given up.

Stop being a mindless RIM troll and actually think about the context here.


RE: Give me a break
By wlee15 on 5/9/2012 1:51:18 AM , Rating: 2
Sure there is RIM had $4.19 Billion dollars of revenue in it's last quarter.


RE: Give me a break
By retrospooty on 5/9/2012 6:35:47 PM , Rating: 2
What of it? Profit is negative $125 million... From RIM's earnings report. Next quarter will be worse, and the one after that even worse. All this in an industry that is absolutely booming.

" revenue of $4.2 billion, down 19 percent from the third quarter, and a net loss of $125 million. Total BlackBerry shipments for the quarter dipped 21 percent to 11.1 million units"


RE: Give me a break
By dark matter on 5/9/2012 2:25:32 AM , Rating: 4
May I ask, where did you learn to use capitals like that. I never would have thought that emphasizing like that would make you're opinion become facts. It's very impressive.

Now, you say "better" than Apple or Google. Myself, I would claim "different".

Let's use an analogy. Let's say restaurants, as I grow weary of car analogies, it becomes boring.

So let's assume Apple makes the best Apple pie in the land.

In your world, RIM has to bake an even better pie than Apple, a "perfect" pie in your world. But, dear esteemed one, perfection is highly subjective. You do know that. What may be perfect for you, say a big hot Apple pie with custard and nutmeg may make me want to vomit.

So you see, asking for "perfection" is impossible. A dream. So lets actually start looking at reality here.

Should RIM trying bake an Apple pie. Or should they focus on what made them great, selling "Ham Sandwiches". Sure, they may not be as appealing to the average joe as an Apple pie.

But, a balanced diet is important. And not everyone wants Apple Pie.

And there is the folly in the industry. Everyone seems to be trying to copy the secret recipe of Apple. Instead they should be focusing on the bread and butter of what made them great.

Leave the sweet stuff for the kids.

Do you like? I'm good aren't I. Now get ready you, it's time for school. This is your dad and I've told you no computers in the morning.


RE: Give me a break
By retrospooty on 5/9/2012 8:50:29 AM , Rating: 2
I didnt think anyone would take the baton from Pirks, but you definitely won the douchey post of the day award.

Anyhow as far as the issue, I think you are taking the word "perfect" too literally. RIM has to execute extremely well... And that isnt something they have done for the past 5-6 years. Buying QNX and putting that OS into their devices is a good thing. It's a good OS, but its already way too late. They acted on it too late and when they acted, they moved too slow. They have been in bed with QNX for over 2 years now and there is still no phone on the market. They prototypes that were sent out in the past few weeks to developers dont even have phone or wireless capabilities, so they may be a clue how far along they are with it. Either way it's a new OS, a new platform, a new direction for RIM and they are on their last legs. When is the last time RIM put all that "new" into one release and did it well? Never. Good luck RIM, your gonna need it.


RE: Give me a break
By Reclaimer77 on 5/9/2012 10:06:49 AM , Rating: 2
quote:
May I ask, where did you learn to use capitals like that. I never would have thought that emphasizing like that would make you're opinion become facts. It's very impressive.


Okay Captain Condescension. It's a habit I picked up from older forum systems that didn't have an italicize feature when I wanted to emphasize a word. Actually, I don't know why I do it. Moving on...

I don't recall ever saying that RIM has to make "Apple pie" to succeed. Being different is great. However you can be "different" without sitting on your hands for years and ignoring market trends. Which is what RIM did.

You keep saying do what made RIM great, but ummm, they weren't really all that great. They just innovated earlier which left them in a vacuum with virtually no competition. Once competition entered their market, they handled it very poorly. Actually they didn't even try to handle it, they did nothing.

quote:
Do you like? I'm good aren't I. Now get ready you, it's time for school. This is your dad and I've told you no computers in the morning.


lol okay dad whatever you say. Seriously this level of douche isn't helping, making this personal is silly.


Restructure
By Samus on 5/8/2012 5:23:17 PM , Rating: 4
Not even Steve Jobs could turn this company around...

If Apple proved anything in marketing, it was how well they worked with AT&T on the original iPhone commercials.

For years, they were clean and straightforward, showing two of three features of the iPhone beginning-to-end, sometimes even tying into one another. The advertising still remains among the most solidly received in the tech industry.

RIM, on the other hand, shows absolutely nothing. Instead, they're basically saying your a lazy idiot who knows nothing about business unless you have a Blackberry...but won't tell you WHY your a lazy idiot who knows nothing about business or what the Blackberry is going to do for you.

Amazing...this company is sinking faster than something out of Belfast.




RE: Restructure
By wlee15 on 5/9/2012 2:15:06 AM , Rating: 2
After Steve Jobs returned to Apple it got so bad that Apple was 90 days from running out of cash. Jobs had to cut or shelve numerous projects and despite that it might have needed to seek creditor protection were it not for Microsoft's $150 Million investment.

RIM on the other hand is rich in cash generating $1.1 billion from continuing operations with about $200 million of long-term debt and $3 billion of short term liabilities. It's not under any threat of going under any time soon.


RE: Restructure
By Pirks on 5/9/2012 5:08:51 PM , Rating: 2
You think crapdroid troll Mick could understand all this? No way, if he could - he would, a long time ago.


RE: Restructure
By retrospooty on 5/9/2012 5:28:31 PM , Rating: 2
Neither of you understand that RIM cant continue as is... If it were just a matter of sustainability, yes, they could last of course. They have a good revenue stream from the BES mail service alone, forget phone sales... But its not just that. RIM was huge. They have investors to satisfy. The stock has dropped from 150 to 12 points in the past 6 years. That is less than 1/12th its previous value. Many investors have lost alot of money, and the ones that are left are going to want some amount of $$$ back on their investments. This is why RIM is looking for a buyer and has to sell. They will not last another year as an independent company. Too much money at stake.

Pirks, if you really do like RIM, your hope should be that someone buys it and tries to keep the product lines going and not just eat the IP and hope to cash in on what remains of BES. Regardless, RIM will be sold off.


RE: Restructure
By Pirks on 5/9/2012 8:10:39 PM , Rating: 1
quote:
Neither of you understand that RIM cant continue as is
Neither of YOU trolls have ever seen BB 10 alpha devices presented by RIM a few days ago, so since you haven't seen it and know shit about it, maybe it's time for you trolls to plug your stinky holes? If you know shit about new OS RIM is doing, why troll? You only make yourself ridiculed. If you knew something about what you are trolling, that might have been interesting to watch, but the way you do it now - it's boring. Educate yourself first and THEN troll, got it?


RE: Restructure
By retrospooty on 5/10/2012 8:26:07 AM , Rating: 2
I dont think you get it... No-one (at least not me) is saying BB10 isnt great. I think it's a great OS, if only for the WebOS-like UI. It's just too late and still not out. It doesnt matter how good it is anymore. If they released it on a phone 2 years ago it had a chance. Too late now to save RIM as an independant company. IT may live on though, depending on who buys RIM.


RE: Restructure
By Pirks on 5/10/2012 12:27:32 PM , Rating: 2
I've seen other companies crashing, burning and still surviving, I don't see how RIM is an exception.

You better get your tainted reputation restored over here instead of trolling RIM: http://www.dailytech.com/article.aspx?newsid=24648...


RE: Restructure
By retrospooty on 5/10/2012 12:56:10 PM , Rating: 2
"I don't see"

True dat!


RE: Restructure
By Pirks on 5/10/2012 2:14:11 PM , Rating: 2
And I don't believe crystal ball of yours too :P Most of the time such crystal balls lie, and this includes yours.


"giving out key RIM jobs"
By cbgoding on 5/9/2012 5:54:43 AM , Rating: 5
I see what you did there.




Restructure
By Samus on 5/8/2012 5:23:22 PM , Rating: 2
Not even Steve Jobs could turn this company around...

If Apple proved anything in marketing, it was how well they worked with AT&T on the original iPhone commercials.

For years, they were clean and straightforward, showing two of three features of the iPhone beginning-to-end, sometimes even tying into one another. The advertising still remains among the most solidly received in the tech industry.

RIM, on the other hand, shows absolutely nothing. Instead, they're basically saying your a lazy idiot who knows nothing about business unless you have a Blackberry...but won't tell you WHY your a lazy idiot who knows nothing about business or what the Blackberry is going to do for you.

Amazing...this company is sinking faster than something out of Belfast.




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