Print 24 comment(s) - last by Trisped.. on Mar 21 at 8:20 PM

Out of tune ad ballad draws few fans

Well, Research in Motion ... er BlackBerry, Ltd. (TSE:BB) finally pushed its QNX based BlackBerry 10 platform out the door.  It's celebrating by releasing another interesting YouTube video (Is it an ad? We don't know!). 

Some are questioning BlackBerry's judgement in continuing to post such strange advertising pitches to its developers account.  One user "Tron5500" writes, "Come on blackberry ! Your scaring away all your potential customers..."

And Calum Redhead writes, "Is this a joke?"

Another user types "awkward", while another commenter quips, "wow this is just absolutely horrible. i want those 3min of my life back."

The song lyrics are as follows:

At last my love / has come along / our lonely days are over / now for one last little song / At last / All the promise has come true / Your games and apps / Are in the storefront / On our new platform / Built for you / At last / Two new devices good to go / Complete with legendary keyboards / Blackberry Balance Hub and Flow / At last / A new beginning a new start / This is gonna be a blast / Blackberry 10 at last.

... just in case you BlackBerry fans want to do a cover or something.

Source: YouTube

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had to turn it off
By Samus on 3/19/2013 5:06:30 PM , Rating: 5
that is the dumbest promotional video ever. forever ever.

RE: had to turn it off
By GulWestfale on 3/19/2013 5:10:47 PM , Rating: 4
was it dumber than apple calling its product pricing magical?

RE: had to turn it off
By BrgMx5 on 3/19/2013 7:57:38 PM , Rating: 4
Samsung Broadway no show

RE: had to turn it off
By Breakfast Susej on 3/21/2013 12:15:59 PM , Rating: 2
At least they haven't said they're bigger than Jesus yet. Which is ironic since Apple has so much in common with religious belief.

RE: had to turn it off
By GulWestfale on 3/21/2013 2:03:01 PM , Rating: 2
"we released it on saturday, then on sunday we rested."
i think you missed that one there.

RE: had to turn it off
By Reclaimer77 on 3/19/2013 5:16:34 PM , Rating: 2
Freaking Canadians man lol. I mean, seriously, that was the best they could come up with?

This can't be real! Someone tell me it's a joke.

RE: had to turn it off
By AEvangel on 3/19/2013 6:32:56 PM , Rating: 2
I didn't think it was that bad....I have seen worse.

RE: had to turn it off
By Samus on 3/20/2013 12:23:39 AM , Rating: 2
source or GTFO ;)

RE: had to turn it off
By Rookierookie on 3/20/2013 3:49:20 AM , Rating: 2
I don't know...Progressive's ads have always been pretty bad.

RE: had to turn it off
By Breakfast Susej on 3/21/2013 12:18:10 PM , Rating: 2
I can watch progressive commercials. I turned the above video off at 35 seconds when the guy starts to sing because I cringed so bad I nearly slid off my chair.

RE: had to turn it off
By Pathefinder on 3/21/2013 8:54:07 AM , Rating: 2
They should have casted Robin Sparkles!


RE: had to turn it off
By arazok on 3/21/2013 3:58:07 PM , Rating: 2
Don’t blame us, we don’t know any better. Compared to most of the “Canadian content” our media industry pumps out, this is fantastic. You guys might not like it, but it will be a runaway hit here at home.

Google Attack Site report
By twhittet on 3/20/2013 12:14:38 PM , Rating: 3
Google flagged this as an attack site for me for some reason....

RE: Google Attack Site report
By Trisped on 3/21/2013 8:19:44 PM , Rating: 2
If you are referring to DailyTech, they have been having issues for weeks. It was only yesterday that Chrome blocked the site for me, but SiteAdvisor has been posting warnings and blocking content for a few months.

It seems to be related to the ads. A few times I have seen the page running full blast on the processor and had to reload it to get the issues to go away. I also found one ad was constantly trying to access data from outside its iFrame, which would throw an exception. The ad would catch the exception and try the same thing again, resulting in 100% processor load on one core and an ever growing memory foot print.

I like it
By BernardP on 3/19/2013 9:53:37 PM , Rating: 2
They are poking fun at themselves and playing the underdog. It evokes sincerity. This has been well thought out.

RE: I like it
By StormyKnight on 3/19/2013 10:16:19 PM , Rating: 1

By artemicion on 3/19/2013 5:11:09 PM , Rating: 2
All Your Base Are Belong To Blackberry.

By Milliamp on 3/19/2013 8:36:19 PM , Rating: 2
Microkernels run several parts of the OS in separate modules in user space memory. Mikrokernels like Mach were found to perform poorly:

Apple took Mach with parts of BSD components and adopted it into a hybrid/monolithic design because of the slow performance of Mach is a microkernel. OSX, Linux/Android, Windows, BSD etc. all use either Monolithic or hybrid kernels.

QNX is used mostly for small embedded devices before now. Apple, Microsoft, the Linux kernel team, and the BSD's all believe pure microkernels perform too slowly or they would have been using them before now.

BB10 represents one of the first times in the last couple decades a true microkernel will be used for a user operating system.

If the system isn't slow due to inter-process communication they are going to prove a lot more people wrong than just me.

It's also possible that owning QNX they have made customization to the design and moved some functions from user mode/memory to kernel mode/memory to reduce message passing/IPC and improve performance. This would make it more of a hybrid kernel but so far I've not heard this at least.

I started
By txDrum on 3/19/2013 11:57:17 PM , Rating: 2
But I realized I'd never get back these 3 minutes of life. Back to Starcraft... (a much more fulfilling and educational time to help the pursuit of my degree)

Granted, this comment took another minute.

who is that db?
By Urbanos on 3/20/2013 9:27:05 AM , Rating: 2
i thought they had some fancy deal with nelly furtado - man this is like watching a trainwreck.

By Assimilator87 on 3/20/2013 10:40:39 AM , Rating: 2
I guess RIM didn't learn from Palm's webOS saga that terrible ads will hurt even a good product. I can deal with bizarre, but I can't put up with cheesy.

Victor: Palm

By cruisin3style on 3/21/2013 6:30:19 PM , Rating: 2
if the band had been Nirvana

Who is RIM
By Trisped on 3/21/2013 8:20:46 PM , Rating: 2
I thought RIM change its name to Blackberry.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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