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Owners of the Blackberry Storm and other Blackberry smart phones are in for a treat -- an application store at last. The store just launched and will feature 1,000 apps by the end of the week.  (Source: RIM)
RIM joins the likes of Apple and Google in offering its own exclusive applications marketplace

Research In Motion (RIM), a long time smart phone leader, has finally caught up to the times releasing its own Applications market.  While RIM releases some of the most popular business smart phones -- Blackberries -- it has lost some ground to Apple's iPhone and Google's G1 phone which both feature an application marketplace.

Now it has launched its BlackBerry App World store, its response to these competitors.  Support for the store will be rolled out onto Blackberry phones nationwide.  The store will offer both free and priced applications available via over-the-air download.  The store is currently only available in the United States, United Kingdom and Canada, but more countries will soon be added.

The front page of App World will feature a carousel like design of featured applications, which will vary weekly.  A list of most popular applications is also included.  The site features a keyword search capability, as well as reviews and recommendations.  People can send recommendations via email, PIN, SMS message or BlackBerry Messenger

RIM president and co-CEO Mike Lazaridis states, "The BlackBerry platform provides a truly unparalleled mobile experience for millions of people and we are thrilled today to enhance that experience with a new app store that helps connect consumers with developers and carriers.  BlackBerry App World aggregates a wide variety of personal and business apps in a way that makes it very easy for consumers to discover and download the apps that suit them while preserving the appropriate IT architecture and controls required by our enterprise customers."

Users of the new store get a folder called My World, which contains applications they've previously purchased/downloaded.  Applications can be uninstalled or reinstalled to the phone itself from this folder.

By the end of the week RIM expects 1,000 applications to be posted by partners.  Among these are applications from Salesforce.com, The New York Times, Bloomberg and MTV Networks.

One downside is that some Blackberries will be left out.  The store is only for BlackBerry smartphones with a trackball or touch-screen running BlackBerries with device software 4.2 or higher.

Jim Balsillie, co-CEO of RIM is excited about the store and opportunity it gives its company to take on the competition.  He states, "BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and carrier partners.  We are launching BlackBerry App World with a solid selection and we look forward to working with our partners to continue delivering the types of apps that best suit our customers’ personalized needs and interests."



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RIM job
By austinag on 4/1/2009 12:40:06 PM , Rating: 2
The average BlackBerry user, is issued their BB from their employeer, who if they have any kind of IT department will not allow downloading to their devices.




RE: RIM job
By Hieyeck on 4/1/2009 1:05:14 PM , Rating: 2
Yea, but I can already imagine people crying to us to let them install all the 'cool stuff'. I know our boss was already thinking of caving even before this.


RE: RIM job
By PitViper007 on 4/1/2009 1:18:04 PM , Rating: 2
The problem is that the ones in my company that have a BlackBerry, are those in upper management. They would look at us in the IT department and laugh if we tried to not let them do something they wanted to do with their (THE COMPANY'S) phone.


RE: RIM job
By omnicronx on 4/2/2009 9:16:35 AM , Rating: 2
Exactly! Believe it or not, the vast majority of business Blackberry's are not locked down. Of course a lot of this is due to the lack of software in the first place, (i.e can't download what does not exist).


By SublimeSimplicity on 4/1/2009 1:56:34 PM , Rating: 2
If you've ever tried to develop an app for the blackberry, you'll realize this store won't be over-run with selection anytime soon.




RE: Not the easiest platform to develop for..
By omnicronx on 4/1/2009 5:13:57 PM , Rating: 2
Its all Java, I've played around with the JDE a few times, and its not hard at all..


By omnicronx on 4/1/2009 5:14:10 PM , Rating: 2
You just have to know its limitations


By KentState on 4/1/2009 9:19:51 PM , Rating: 2
There are already over 200 application already available. Grated, some are pre-existing, but it seems they are are off to a good start.


Is MS the last one to the party?
By mondo1234 on 4/1/2009 1:33:28 PM , Rating: 2
quote:
RIM joins the likes of Apple and Google in offering its own exclusive applications marketplace


DT had reported that MS was looking at an online store for their phones. Are they the last major player?




By omnicronx on 4/1/2009 1:56:48 PM , Rating: 2
Yep, Mobile Marketplace will debut with Windows Mobile 6.5 and it is the last major player to do so. The difference being, there probably won't be backwards compatibility to older phones, only new phones running on 6.5 . It sounds like BB App store will support older phones like the curve and pearl.


Hey Jason...
By vic1218 on 4/3/2009 3:47:55 AM , Rating: 2
I'm still looking forward to your review on the Blackberry Storm...

http://www.dailytech.com/article.aspx?newsid=13519

http://www.dailytech.com/Why+Im+Picking+the+Blackb...




Hey Jason...
By vic1218 on 4/3/2009 3:50:43 AM , Rating: 2
I'm still looking forward to your review on the Blackberry Storm...

http://www.dailytech.com/article.aspx?newsid=13519

http://www.dailytech.com/Why+Im+Picking+the+Blackb...




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