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Smartphone maker launches curious cartoon campaign amid plunging sales

Research in Motion, Ltd.'s (TSE:RIM) plunged to a 4.5 percent share in the U.S. market during holiday 2012.  

The company is clinging to profit margins thanks to strong sales in emerging markets like China (who is the new largest smartphone market), markets which gravitate towards budget smartphones with lower end hardware -- RIM's specialty.  But RIM's dominance in these sectors may be short lived as they are increasingly looking to emulate the American market in turning to sleek Android handsets or the iPhone.  

I. RIM Goes Full Hard on Superhero Campaign

But don't worry, investors.  RIM has a plan -- superheroes.  No, really.

RIM has put out a bizarre marketing campaign to boost its sinking market share.  The campaign features childish cartoon caricatures (think 2D versions of Microsoft Corp. (MSFT) Xbox Live avatars).

RIM Superheroes
[Image Source: RIM]

Meet Gogo Girl (left), who "saves the day with a brilliant strategy",  Justin Steele (bottom left), who's "always ready to stick up for his friends"; Trudy Foreal (middle), who "isn't afraid to call it as she sees it"; and Max Stone who is "able to jump out of a plane."

The full campaign aired in a RIM blog.

The characters were part of a fancy infographic:

RIM infographic
[Image Source: RIM]
 
RIM writes:

[F]our bold characters emerged from your #BeBold resolutions, and it’s clear to us that all are bravely stepping out of 2011 and into a 2012 filled with unlimited possibilities. Which are you? Tell @BlackBerry on Twitter!

II. RIM: The Trouble Child of the Smartphone Market

But this is hardly the first sign that the company's grasp of reality may be slipping.  After being outsold nearly 10-to-1 on the U.S. market by Android, new CEO Thorsten Heins claimed that Android phones were unappealing and that all of them were the same.  

While Heins was clearly getting at software differentiation, the majority of consumers don't seem to be finding BlackBerry's fee-laden messaging and email services all that appealing.  While their strong encryption may be a selling point to privacy fanatics, politicians, CEOs, or other high profile officials that handle sensitive transactions on a regular basis, to the average Joe or Jane they're a lot of buck for not much bang, compared to free offerings from rivals.

Mr. Heins was bumped up from the chief operating officer spot, which he came to in 2007 after years at Germany's Siemens AG (ETR:SIE).  Many -- including a vocal investor contingent -- felt the ouster of long time co-CEOs (and company co-founders) Jim Balsillie and Mike Lazaridis was much overdue.

Mr. Heins, for his part, vows to "stay the course", saying that making smartphones "isn't baking cookies."

Kanye baking cookies
[Original Image Source: The Onion, modifications -- DailyTech/Jason Mick]

The "Be Bold" campaign was first announced on Jan. 1 and its new cartoonish mascots just hit the web.  RIM hopes to use the characters to lure consumers back to the company.  RIM will launch in H2 2012 the delayed BB 10 OS, which incorporates elements of QNX.  The new OS was delayed due to RIM's difficulties in attaining acceptable LTE performance, according to company officials.  RIM was forced to rename the OS after its executives (reportedly) refused to listen to their legal staff and named it BBX -- a name that was already trademark by a business software company.

While RIM has struggled in the era of modern touchscreen smartphones with outright flops like the Storm and underwhelming performers like the Torch, it does at least have one strong selling point left for the masses -- it has the best physical keyboards (hands down) in the industry.

Sources: RIM [blog], Engadget



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They forgot...
By theapparition on 1/31/2012 11:57:43 AM , Rating: 4
"Fanboi Pirks", whos always ready to chime in with cherry picked data, and tries to insult anyone who disagrees.

And don't forget the evil villain...."The Swash", who casts his powers of smug over all who refuse to bow before his fruity idol.




RE: They forgot...
By Pirks on 1/31/2012 12:11:40 PM , Rating: 1
Apparently Jason Mick's day is ruined if he doesn't troll RIM in some way. He's like a little child, crying and spinning news in negative light every time he sees the word "RIM" somewhere. Pathetic.


RE: They forgot...
By spread on 1/31/2012 12:26:29 PM , Rating: 2
Pretty sure RIM has employed all the trolls they need. They're in the decision making positions.


RE: They forgot...
By Cheesew1z69 on 1/31/2012 12:43:21 PM , Rating: 2
quote:
Pathetic
Once again, we know you are. You don't need to keep telling us.


RE: They forgot...
By retrospooty on 1/31/2012 12:53:28 PM , Rating: 2
"Apparently Jason Mick's day is ruined if he doesn't troll RIM in some way"

Not everyone that buys different products than you is a troll...

Is the above article incorrect? No.

What is RIM smoking? Everything they do lately leaves the public wondering what the hell they are thinking. ???? I'm just baffled.


RE: They forgot...
By JasonMick (blog) on 1/31/2012 2:00:16 PM , Rating: 3
quote:
Apparently Jason Mick's day is ruined if he doesn't troll RIM in some way. He's like a little child, crying and spinning news in negative light every time he sees the word "RIM" somewhere. Pathetic.


Pirks, since you didn't like the piece, have you ever thought of sending me all this good news you think RIM is having? Or maybe post something recent here, so I can look into it...

As far as I've seen, everything they've done of late in Europe and the U.S. has been pretty poorly received. The first good news I've seen in a while is their replacement of Larry and Moe ... I mean Jim Basillie and Mike Lazaridis.

Also, since you seem so hooked on RIM, what do you think is so much better about their handsets than Apple, Android, and Windows Phone? They DO have great keyboards ...

I'll give them that, most certainly, but having owned a Storm, I can say that BBM is hardly and better for a consumer user than Android, Windows Phone, or iOS's messaging hub. The only difference is I was paying an extra $10/month (or maybe more, I forget) for the special RIM tax to use their services... which are no better than the free push email and messaging I get on my HTC Evo 4G.

Again you seem well qualified to answer this... why BlackBerry?


RE: They forgot...
By Pirks on 1/31/2012 5:03:38 PM , Rating: 3
quote:
have you ever thought of sending me all this good news you think RIM is having?
http://www.bing.com/search?q=Playbook+2.0+CES&qs=n... is a good start for you :)
quote:
what do you think is so much better about their handsets than Apple, Android, and Windows Phone? They DO have great keyboards
They also have optical trackpads that are extremely convenient when navigating complex web pages with lots of small links. Combination of optical trackpad plus a large 3.7" touch screen in their latest Torch 9850 is a winner for me. I may drop it later and switch to Windows Phone since I like it too but I will miss my optical trackpad for sure.
quote:
having owned a Storm
Storm is nothing like Torch 9850/9860, I understand your anti-RIM bias based on this ancient Strom thing, but isn't it time to update your fact base and stop comparing latest SGS II etc to the ancient crappy BB phone which is so old and outdated? Storm was one of the earliest attempts to make a full touch screen BB phone and now they are at the THIRD iteration, and you are still trolling RIM based on their FIRST iteration. Tell me, don't you look dumb after doing this? I think you do :)
quote:
why BlackBerry?
Why not? Torch 9850 is like an iPhone minus lotsa games/fart apps plus decent messaging system (ok iPhone now cloned BBM in their iMessage thing but still, clone is not original you know), and I value messaging stuff, optical trackpad and larger screen more than games/fart apps, so why not BB? Yeah it's just a tad larger than iPhone's screen but still a nice touch, like trackpad too.

I also got very positive experience with my Playbook, it was the only tablet that could stand up to iPad quality-wise in my brief in store tablet comparison. I tried a couple of Android tablets and they were so crappy quality wise compared to iPad and Playbook that I didn't even bother to look at the price. Playbook won in the end because I liked its multitasking and web browser more than iPad's (read Anand's review if you want more details about these two differentiating points), hence I feel that RIM is on track to come back with some nice mini-Playbook-like QNX phones, and you are of course free to troll RIM further based on how bad your ancient Storm was. A lot of Android fanboys here appreciate your posts very much, so feel free to continue. Just don't expect any respect from me.

You have to update your fact base and work with latest RIM product iterations, and also pay attention to what they are developing right now. Maybe after all this your anti-RIM bias will subside. At least one can hope eh :)


RE: They forgot...
By JasonMick (blog) on 1/31/2012 8:01:31 PM , Rating: 2
quote:
http://www.bing.com/search?q=Playbook+2.0+CES&qs=n... is a good start for you :)

Hmm, interesting... might do a piece on the PlayBook OS 2.0 tomorrow. Good to see it's FINALLY getting Android apps. Maybe this can turn things around for them.

Believe it or not I don't go looking for RIM negative RIM news, it typically falls in my lap. Brandon tends to be the one who comes across them and passes them to me. Most of my smartphone articles are assignment, though I do admit I find RIM's predicament interesting.
quote:
Storm is nothing like Torch 9850/9860, I understand your anti-RIM bias based on this ancient Strom thing, but isn't it time to update your fact base and stop comparing latest SGS II etc to the ancient crappy BB phone which is so old and outdated? Storm was one of the earliest attempts to make a full touch screen BB phone and now they are at the THIRD iteration, and you are still trolling RIM based on their FIRST iteration. Tell me, don't you look dumb after doing this? I think you do :)

I didn't comment in the article on the Torch other than to point out that people aren't buying it and that the reviews are "underwhelming" (lukewarm).

You seem to suggest that I should reject reviewers' opinion and spend time with the device personally and see for myself.

Well that's great, but not practical. Look, if I had the time I'd review every single thing in the world follow every tech-related bill in the House, write about every hybrid vehicle, analyze every warming study, etc., etc. But I write about a gazillion topics.

When it comes to the original Torch (and even the new one) the reviews I saw were pretty lukewarm and the phone didn't exactly sell very great (I believe sales were around ~150k a month in?).

I can appreciate that you enjoyed it, but why do you think so many people are going with Apple or Android instead?

To me the $10/month services fee is part of it. Sure that makes sense for an Enterprise, but for individual users it's a waste.
quote:
I liked its multitasking and web browser more than iPad's (read Anand's review if you want more details about these two differentiating points), hence I feel that RIM is on track to come back with some nice mini-Playbook-like QNX phones, and you are of course free to troll RIM further based on how bad your ancient Storm was. A lot of Android fanboys here appreciate your posts very much, so feel free to continue. Just don't expect any respect from me.

I'm not exactly looking for your respect, but I do find your commentary here somewhat interesting.

As you know, you were long known on here as the "blind Apple fanboy" of sorts, sort of like Tony Swash, but with less time and effort (Tony seems to scour the internet looking for every positive piece of propoganda he can find... definitely a full time hobby... or job, perhaps).

So the fact that you are now so into RIM and have actually began to see the tradeoffs wrt to Apple impresses me and makes me have more respect for you, even if your comments do seem a bit on the trollish side at times.

I'm moderately impressed now that you've explained yourself a bit more clearly and didn't just write...

"STOP trolling RIM micker!! :))))"

...or your typical fare.

Thanks for that.

I'm not here to stroke any particular side -- I like competition. But I'd also be disingenuous to NOT note what products customers seem to find appealing and which ones they're skipping over. For example, I personally wouldn't buy an iPhone (I too am thinking about a Windows Phone), but in my recent commentary I've strained myself to go beyond my own personal preferences and break down why people are picking them at such a high rate, and to give Apple its due credit for this success.

With RIM I'm not by any means trying to "troll" the company, and I constantly point out that it is still profitable. That said sales are dropping (U.S. and overall global), the brass posted a gloomy 2012 outlook, and BB 10 is late.

I'm glad to see there's some good notes and to hear a bit more about why the Torch 2 is worthwhile.

But ultimately I'm reminded of the Palm situation -- one where some customers swear by the product and point to its merits, while the majority dismiss it.

I realize that RIM is a bit different because its core enterprise business is keeping it profitable despite its waning popularity, but I still think that it's approaching a crisis point as more corporate deployments cave and allow iPhones or Android phones.

Maybe (as you hope) BB 10 will turn things around, maybe not. It's too soon to tell.

But hey, you have my email up there, shoot me emails when you see fresh news about good things at RIM. It just seems like I tend to get assigned more bad news than good... but if you are a big fan of RIM you can share the breaking stuff you think is positive with me to level things out.

I always appreciate extra perspective.

Heck, I've been defending Windows Phone since forever and no one seems to like that (in terms of sales).


RE: They forgot...
By retrospooty on 1/31/2012 9:29:08 PM , Rating: 2
Now your just being a troll for the fair and open minded ;)

I personally would love to hear some good news about RIM. We really need more players with more competitive products. It kind of seems like QNX to make a big differenc


RE: They forgot...
By retrospooty on 1/31/2012 9:29:59 PM , Rating: 2
I meant too little too late to make a big difference


RE: They forgot...
By Pirks on 2/1/2012 2:23:22 AM , Rating: 1
I knew you'd wiggle your way out of this, creative guy eh :))) Okay alright, from now on it's Brandon who trolls RIM, not you. I got it.

In the future I'll just say that you follow popular opinion when you criticize RIM, and you do this because you can't form your own opinion based on a thorough analysis of RIM products because you have no time for that.

And.. in the end, I'll add that popular opinion ALSO made Justin Bieber a superstar.

I'll let retrospooties of the world digest that, hehehe :)
quote:
you were long known on here as the "blind Apple fanboy"
Haha, I always knew that, people are just dumb here most of the time, and because of that they think that the guy who pwns a crazy PC troll like Motoman or cheesy must be Apple troll himself. No way! If you DO NOT OWN any Apple products (this is my case actually) you can still pwn Motoman when he says insane bullshit like "all Apple users belong to the church of Jobs and they buy Apple products only because of the logo and because Jobs peed on them or something"

So when you laugh at such a crazy fanatic as Motoman for example, people think you are an Apple troll, but it's just PC troll being pwned here by a normal guy. I don't own any Apple products and don't intend to. I only LOOK like an Apple troll because I laugh at and ridicule PC trolls. Got it?

I even disagree with Tony Swash quite often, and you got to see how this throws quite a few local idiots off, this is hilarious. OH MY GOSH PIRKS DISAGREES WITH SWASH THE HELL IS FROZEN OVER!!!11!!! LOL I love local idiots. DT is the best forum definitely, I've never seen so many people with mental problems around :)))
quote:
why do you think so many people are going with Apple or Android instead?
Ask yourself: why so few people buy such an excellent phone as WP7, huh? THINK about it Mick, THINK. Didn't you already realize that sales sometimes have nothing common with the quality of the product? Didn't the huge sales of Britney Spears and Justin Bieber albums teach you anything? Do you think because Bieb sells so freakin well he's the best musician in the world? Hell, to me one little note from the music of... I don't know... say, Prem Joshua for example, is worth the whole set of songs Bieb produced and will produce in his future creative life. And so on and so forth, high sales don't mean the product is the best thing ever. Hey just ask Motoman - does he think high iPhone sales mean iPhone is the best thing? He'll tell you EVERYTHING about it, he has a whole freakin' theory about this. His own anti-Apple church, if you will.

So don't slam RIM products because of poor sales. I too thought Playbook was something weird and something I wouldn't like and wouldn't use... until I tried it in store.

I'll send the interesting good news/links about RIM to you when I find them but there's no personal email of yours here, there's just a generic "submit a story" button, who knows where it send the stuff we submit, is it going directly into your inbox?


RE: They forgot...
By Cheesew1z69 on 2/1/2012 8:35:51 AM , Rating: 1
quote:
the guy who pwns a crazy PC troll like Motoman or cheesy must be Apple troll himself
Not sure exactly what you think you "pwn", but in your feeble mind, I guess anything is possible.

quote:
but it's just PC troll being pwned here by a normal guy
There is nothing normal about you. At. All.

quote:
I love local idiots. DT is the best forum definitely, I've never seen so many people with mental problems around :)))
You are number 2 right next to Tony.


RE: They forgot...
By Pirks on 2/1/2012 2:16:04 PM , Rating: 2
Where's your clown bro Sojar? Aren't you two supposed to entertain me together these days? ;) I don't want you dance solo, get Sojar here quick and dance together for me. And don't forget to jump high, I like that part the most :)))


RE: They forgot...
By Cheesew1z69 on 2/1/12, Rating: 0
RE: They forgot...
By Pirks on 2/1/2012 8:16:29 PM , Rating: 2
Yep, you are very predictable indeed. Good point!


RE: They forgot...
By Cheesew1z69 on 2/1/2012 8:29:32 PM , Rating: 1
Like I said....


RE: They forgot...
By Lord 666 on 2/1/2012 6:45:13 PM , Rating: 2
I also have the 9850 Torch and it is the best handset they ever made. Only complaint is the back comes off too easy. Too bad there is not robust app development. Could really use the Cisco mobile phone client.

Ultimately, RIM will die not because of poor handsets, but lack of apps


RE: They forgot...
By Pirks on 2/1/2012 9:25:13 PM , Rating: 2
quote:
RIM will die not because of poor handsets, but lack of apps
After seeing so many high quality games like Dead Space on Playbook I definitely can't agree with you on that.


So...
By Motoman on 1/31/2012 11:30:57 AM , Rating: 4
So since RIM's traditional market was selling into big businesses for the business utility of their products, their strategy to save the company is to create ads that appeal to 6-year-olds?

Maybe this is a crazy idea but, I'd suggest trying to re-emphasize your products in the market segment that traditionally has been your strongest. Which is the enterprise. Not Saturday morning.




RE: So...
By chmilz on 1/31/2012 12:03:05 PM , Rating: 2
As a Canadian I've been trying my best to stay positive and hopeful that RIM could get back on track. However, if this is the best they can do, I'd like to send out preemptive condolences for the soon-to-be-unemployed folks at RIM.


RE: So...
By Lord 666 on 1/31/12, Rating: -1
RE: So...
By Ralos on 1/31/2012 1:34:42 PM , Rating: 5
Sufficient proof that Lord666 is a moron...


RE: So...
By Samus on 1/31/2012 6:20:56 PM , Rating: 2
Further proof RIMs staff top-to-bottom are morons...

/fixed that for you, leave Canadians alone, it isn't their fault RIM is hopeless.


RE: So...
By anactoraaron on 1/31/2012 12:05:29 PM , Rating: 2
Well now that all the parents have already moved to Android/iPhones their kids got the hand me downs. SO... this ad campaign makes PERFECT SENSE! Don't want those kids thinking their 'new' phone is lame... they might want to get an iPhone or Android too!


RE: So...
By Reclaimer77 on 1/31/2012 12:11:48 PM , Rating: 2
I have another thought on this that maybe we're not looking at.

Is there a significant "enterprise" smartphone market for RIM to even tap into at this point?


RE: So...
By NellyFromMA on 1/31/2012 12:23:02 PM , Rating: 2
Why can't I stop wanting a blackberry now? Their marketing is really getting me! Not.


RE: So...
By EricMartello on 1/31/2012 1:31:35 PM , Rating: 1
Before they start on that re-emphasis they should probably have at least one product in their lineup that anyone would actually want over the other phone offerings out there.


RE: So...
By alexkinsella on 1/31/2012 2:17:16 PM , Rating: 3
Hi @Motoman,
Alex from RIM here. Just jumping in to clarify the intent of the infographic we published on our Inside BlackBerry Blog. On New Year’s Eve, we asked BlackBerry Twitter followers and their friends to submit their resolutions on how they plan to Be Bold in 2012. More than 35,000 resolutions were submitted by Twitter and Facebook users, and we wanted to organize the data and share it in a fun way. The result is the infographic (this is not a new ad campaign). You can see the full post on our Inside BlackBerry Blog here: http://bit.ly/wQo4BS.
Alex, RIM Social Media Team


RE: So...
By Trisped on 1/31/2012 2:50:02 PM , Rating: 2
@alexkinsella
That makes much more sense.

I wounder if Jason will add your comment to the main article. I think it would help people understand what RIM is trying to do.


RE: So...
By Pirks on 1/31/12, Rating: 0
RE: So...
By Motoman on 1/31/2012 7:00:31 PM , Rating: 1
...huh. OK then.

Let me suggest that you Boldly go where you have been before - corporate enterprise. I'd hate for these bold toons to be the last thing people remember about RIM.


RE: So...
By Lord 666 on 1/31/2012 11:25:02 PM , Rating: 1
Glad I'm not the only one thinking the RIM rep's (Alex) explanation even more bizarre. Yes, I remember seeing Jenny McCarthy hawking the Bold on NYE. On a broadcast to millions, only 35,000 respondants?!?!

These four cartoon characters look suspiciously close to the Little Einsteins to personify the 35,000 respondants. RIM could have easily played up security like Cisco did with their cartoon characters from 2009 that quickly came and went. Nope, they quoted what obviously drunk people posted on Twitter and Facebook.

@Alex - if the RIM's Social Media team is focused on improving their products, hopefully you are aware this is a technology site. Have been a big fan of RIM's products, security, and centralized management. But unless RIM reveals a product to centrally manage iOS and Android devices (yes, i know its in the works, but so is a LTE device) or quickly port Android apps to existing BB platforms, the clock is ticking. No amount of social media hype can save your hold out customers; business customers.


RE: So...
By Motoman on 2/1/2012 12:06:33 PM , Rating: 2
That might explain it right there - I can guarantee you I would never touch, with a ten-foot pole, any product that Jenny McCarthy is promoting. She's one of the most harmful humans on the face of the planet.


What?
By Flunk on 1/31/2012 11:45:12 AM , Rating: 2
Is this targeted at a child audience? or teenage and young women? It really seems to miss the mark.




RE: What?
By JasonMick (blog) on 1/31/2012 12:05:49 PM , Rating: 2
quote:
Is this targeted at a child audience? or teenage and young women? It really seems to miss the mark.

Yup, the target audience is Pirks. :)


RE: What?
By Motoman on 1/31/2012 12:11:33 PM , Rating: 2
Oh my. And/or a few choice others. Editorial smacktalk of users in the comments - gotta love it.


RE: What?
By geddarkstorm on 1/31/2012 1:00:55 PM , Rating: 2
It's all just tough love <3. Pirks is adorable, just like RIM's superheroes.

Now, if RIM really wanted to get people back into their fold, they should go for the dark and gritty, like Batman.


RE: What?
By JasonMick (blog) on 1/31/2012 1:55:22 PM , Rating: 2
quote:
It's all just tough love <3. Pirks is adorable, just like RIM's superheroes.

Exactly, I would never talk smack about Pirks. Be it Apple or RIM he's provided us with hours of free entertainment, and I'm pretty sure we've entertained him as well.

To quote Dewey Finn (Jack Black), "I have been touched by your kids... and I'm pretty sure that I've touched them."
quote:
Now, if RIM really wanted to get people back into their fold, they should go for the dark and gritty, like Batman.

Just wait. When CEO #2 rolls along they'll go No Man's Land Batman on us. That will blow our minds... I might actually buy a BlackBerry if their sponsor was No Man's Land Batman.


RE: What?
By Motoman on 1/31/2012 7:02:02 PM , Rating: 1
...so they just need to hire Frank Miller?


RE: What?
By JasonMick (blog) on 1/31/2012 11:30:26 PM , Rating: 2
quote:
...so they just need to hire Frank Miller?
I'm pretty sure Frank Miller could fix even RIM's problems....


RE: What?
By Trisped on 1/31/2012 2:45:36 PM , Rating: 2
If they are selling low cost phones, would it not be better to target an audience which wants a nice phone, but does not have money?

Plus, if they get the kids hooked, they will customers for life.


Smart, get out of smartphone biz, into animation
By Sylar on 1/31/2012 11:49:37 AM , Rating: 2
Can't sell smartphones, may as well transition into an animation company by researching in motion.




By AntiM on 1/31/2012 1:43:51 PM , Rating: 2
quote:
Can't sell smartphones, may as well transition into an animation company by researching in motion.


Ahhh... I get it, animation - motion. Ahhh ha


Different target markets
By BugblatterIII on 1/31/2012 1:54:25 PM , Rating: 2
My gf teaches beauty students in the UK. She says at her college and every other one she's been to 99% of the students have Blackberries. Pink ones. Seriously.

Apparently it's the free, secure messaging that was the driving force initially; now it's that everyone else has one and you won't get messaged if you don't.

So there are still non-business markets for RIM and this campaign is clearly aimed at them.




RE: Different target markets
By JasonMick (blog) on 1/31/2012 2:03:19 PM , Rating: 2
quote:
My gf teaches beauty students in the UK. She says at her college and every other one she's been to 99% of the students have Blackberries. Pink ones. Seriously.

Apparently it's the free, secure messaging that was the driving force initially; now it's that everyone else has one and you won't get messaged if you don't.

So there are still non-business markets for RIM and this campaign is clearly aimed at them.

They should have gone with a MLP campaign then. They couldve scored points with the beauty school chicks and with the brony crowd!

Just imagine if their slogan was:
"Android and Apple -- I'm going to love and tolerate the sh1t out of you!"

That would be full of win.


What a crappy quarter for RIM...
By DukeN on 1/31/2012 2:15:52 PM , Rating: 1
Only 4.5 % market share, $485M playbook loss, stupid marketing campaign..

Too bad they ONLY made $667 MILLION FUCKING DOLLARS!

Too many of the hormonal DT/AT teeny-boppers don't realise RIM is still a money making org that lives off of enterprise first. And they get a massive chunk of carrier revenues as well (WORLDWIDE).

So they're not doing well on the consumer side? Big surprise there, this is nothing new for them. They filled a void for smartphones back when the Curve/8830 first came out but this slow/laggy lifecycle of fairly robust products is how they have always been (the 7200 series came out something like 2 years+ after the 7100. And the next 8700 series came out another 2-3 years after that).

Will bet anyone on DT $5 this company makes more money in 2012 than 2011.




By retrospooty on 1/31/2012 2:41:57 PM , Rating: 2
"Will bet anyone on DT $5 this company makes more money in 2012 than 2011. "

Ill take that bet any day.

EVen enterprise is struggling to find reasons to hold on to RIM's when their users are yelling for better phones. RIM's only hope QNX, was delayed from early 2012 to late 2012. RIM has already announced that they are expecting lower sales, lower profits this year and that they have a buttload of excess unsold inventory. Now, RIM and its rosey colored glasses can see that, then its likely going to be alot worse.


BUAHHAHAHAHAHA
By Cheesew1z69 on 1/31/2012 11:25:15 AM , Rating: 2
MUAHAHAHAHAHAHA




Not an ad campaign
By Usuallyright2012 on 1/31/2012 3:11:48 PM , Rating: 1
It was an infographic released on a blog at least a week or two ago to show amounts of tweets for something. This wasnt an ad campaign. You guys are just making shit up now




RE: Not an ad campaign
By Pirks on 1/31/2012 5:07:56 PM , Rating: 1
Yeah, Mick is making another idiotic anti-RIM post as usual. Like it's a news, huh.


Disgustingly Racist
By Reclaimer77 on 1/31/2012 3:42:50 PM , Rating: 2
quote:
Meet Gogo Girl (left), who "saves the day with a brilliant strategy", Justin Steele (bottom left), who's "always ready to stick up for his friends"; Trudy Foreal (middle), who "isn't afraid to call it as she sees it"; and Max Stone who is "able to jump out of a plane. "


This is the most blatant example of reverse racism that you'll ever find. Every single one of these "superheros" has boring as hell personality traits. And yet the black one can jump out of planes!!?? I'm completely offended that RIM would marginalize the white male cartoon--possibly Latino female cartoon--community so blatantly.

We demand justice. We demand equality. We demand cool super powers too!!!




Urgh...
By messele on 1/31/2012 3:43:04 PM , Rating: 2
RIM should have owned the smartphone business, they had an enlightened transition from pagers to full-blown phones but their arrogance in resting on their early success has been their undoing.

Stand still for one day and you are going backwards.

Poor decision after poor decision later and I feel bad for their employees who are clearly smart people who are working really hard.

In much the same way as a hamster works hard in it's wheel...and goes nowhere.




Looks like another...
By masamasa on 1/31/2012 3:50:23 PM , Rating: 2
...rim job.




droid ra3r
By thelostjs on 1/31/2012 7:12:46 PM , Rating: 2
am i the only one who can remember the very recent tv ads with stupid looking stuntbike attacking stupid looking van. to steal the super hightech cellphone? i want to buy a motorcycle after watching the ad not the phone.




If only...
By boobo on 1/31/2012 7:30:00 PM , Rating: 2
I would have swapped to a BB if they had only used ponies.




Kodak of smartphones
By TakinYourPoints on 2/1/2012 12:13:40 AM , Rating: 2
RIM really are the Kodak of smartphones, first to market as Kodak was with the digital camera, but they continued living in the past while other companies blew past them in capabilities and ease of use.

Having an advantage in the market means little when you don't actually use that advantage to keep furthering the distance between you and your competitors.




"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














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