Who knew? Lowering the price results in a sales increase

Quickly after both console launched, the Sony PlayStation 4 quickly moved into the dominant sales lead over Microsoft’s Xbox One. Part of the reasoning could have been due to the PS4’s lower price of entry ($399) versus the Xbox One’s initial offering price of $499.
Microsoft looked to alleviate that price (and console sales gap) with the introduction of a Kinect-less bundle for $399 back in June. According to Xbox Wire, that decision has paid off handsomely. Since the June 9 launch of the new $399 Xbox One console, sales doubled compared to the month of May.

Although Microsoft failed to give exact sales numbers for the month of June, we do know that Microsoft sold roughly 115,000 Xbox One consoles (with Kinect) during the month of April.

Source: Xbox Wire

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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