Unlimited data will still be available to customers who purchase phones at full price

Verizon Wireless made quite a few enemies earlier this week when it announced that it would be killing grandfathered unlimited data plans when customers upgraded to new LTE phones. In its place will be new family shared data plans that Verizon Wireless has yet to price or fully explain ahead of its summer launch.
Now, in a statement to the New York Times, Verizon Wireless has clarified its position on unlimited data:
  • Customers will not be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they do not want to change their plan, they will not have to do so.
  • When we introduce our new shared data plans, Unlimited Data will no longer be available to customers when purchasing handsets at discounted pricing.
  • Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.
  • The same pricing and policies will be applied to all 3G and 4GLTE smartphones.
So what's the takeaway from all of this? Unlimited data for most customers who upgrade is dead. The only way to keep your grandfathered data plan is to keep your current phone forerver, or buy a new smartphone at full cost instead of the subsidized pricing that most Americans take advantage of when signing a new two-year contract.

Source: New York Times

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