Print 57 comment(s) - last by EricMartello.. on Apr 22 at 7:50 PM

Toyota's Camry gets all emotional

Toyota introduced its current generation Camry nearly three years ago. In keeping with Camry tradition, the styling of the vehicle was decidedly mainstream or to put it more bluntly: boring. Toyota’s decision to stay conservative with its styling hasn’t made the Camry lose its sales crown, but more stylish rivals like the Ford Fusion are eating into Camry sales.
In a rather drastic move to keep its dominant sales position, Toyota has made a pretty drastic mid-cycle redesign of its Camry to inject some more “emotion” into its design. Every body panel has been changed (save for the roof) and the overall effect is quite pleasant (we still can’t get past the ugly, black plastic C-pillar treatment near the rear windows).

The new exterior is the biggest change, but Toyota has also made a few technological changes to the 2015 Camry. The vehicles gets LED daytime running lights in all trim levels, and LED low- and high-beam headlights will be an available option. A new 4.2” color TFT information screen is now nestled between the two primary speedometer/tach gauges in SE, XLE and XSE models. The 2015 Camry will also offer Lane Departure Alert, Adaptive Cruise Control, Pre-Collision System with Auto High Beams, and Blind Spot Monitor with Rear Cross Traffic Alert technologies.

One of the newest editions to the Camry lineup is the new Hybrid SE model. Toyota says that 45 percent of Camry buyers choose the “sporty” SE model, so it’s extended that trim to the hybrid. So buyers can get all the benefits of the Camry’s hybrid powertrain in addition to larger 18” wheels, unique front fascia, and stiffer suspension. However, it’s still a Camry, so don’t expect to hang with a Mazda 6 when the road gets twisty.

The powertrain in the Camry SE Hybrid is a carryover from the previous model year, so that means that you’ll see 40 mpg in the city, 38 mpg on the highway, and 40 mpg combined.

Source: Toyota

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Sounds great!
By SublimeSimplicity on 4/16/2014 12:16:05 PM , Rating: 5
When do we get to see the non-boring Camry you speak of?

RE: Sounds great!
By michael67 on 4/16/2014 12:36:39 PM , Rating: 1

Its no Lamborghini Egoista, but for a daddy with wife and 2 kids in the suburbs, its actually a lot less boring then the old Camry.

RE: Sounds great!
By Belegost on 4/16/2014 12:37:46 PM , Rating: 5
Don't you see it? The replaced the boring bumper with a giant black grill of stupidity!

RE: Sounds great!
By DanNeely on 4/16/2014 1:15:59 PM , Rating: 3
Look closely at the first picture too. The side doors are pre-dented.

RE: Sounds great!
By Reclaimer77 on 4/16/2014 4:13:03 PM , Rating: 2
They bolted on the front end of the Mazda 3 and called it a day lol.

RE: Sounds great!
By spamreader1 on 4/19/2014 4:32:53 PM , Rating: 2
Looks like the boring Fords now instead of the boring Toys.

RE: Sounds great!
By tng on 4/16/2014 2:20:24 PM , Rating: 3
Is it just me or has Toyota styling always been somewhat "meh"?

RE: Sounds great!
By Brandon Hill on 4/16/2014 2:26:06 PM , Rating: 1
Depends on how old you are. 1990s Toyota was far from "meh"

RE: Sounds great!
By Anonymous Blowhard on 4/16/2014 2:54:16 PM , Rating: 3
And 2014 Toyota is far from the 90's Toyota that produced the MR2 and MkIV Supra.

Great family car, but they need to quit pretending to have any kind of hoon credentials and admit they make the automotive equivalent of Novocaine.

RE: Sounds great!
By tng on 4/16/2014 2:57:19 PM , Rating: 2
50.... So I have seen Toyotas going back to the early 70's and still never have thought of them as anything I would want to be seen in...

This one is better, but still not great. Of course it is a 4 door sedan, but in general even the Toyota coupes over the years have been meh, IMO.

Guess it is just a personal preference.

RE: Sounds great!
By SilthDraeth on 4/17/2014 1:35:38 AM , Rating: 2
How can we properly argue about your personal taste in cars if you give no example of what you find appealing?

RE: Sounds great!
By Brandon Hill on 4/17/2014 9:41:28 AM , Rating: 2
The 90s brought us the best generations of:

Land Cruiser (IMHO)
4-Runner (IMHO)

You wouldn't want to be seen in any of those?

RE: Sounds great!
By tng on 4/17/2014 8:46:06 PM , Rating: 2
Supra was the only one that I would have bought out of all of those.

I liked the Accord Coupe from the mid/late 90's as well.

RE: Sounds great!
By Milliamp on 4/19/2014 8:59:17 AM , Rating: 2
At the same time Ford Taurus was the best selling sedan in the US and they were selling a V8 version with a manual gearbox that was a nice sleeper.

Ford redesigned the Taurus to a terrible design in 1996 that everyone hated and they left it that way for almost 10 years while sales tanked because only profit margin on trucks and SUV's were worth bothering with. That is one of the largest mistakes the US auto industry has ever made.

RE: Sounds great!
By EricMartello on 4/22/2014 7:50:33 PM , Rating: 2
Toyota used to make some pretty cool cars...but today they don't. I owned and enjoyed a Supra Turbo and before that an MR2 Turbo. I would not even consider a toyota today.

The most aggressive car toyota offers today is the Scion FR-S, and it's sold under their "econo car" badge rather than Toyota. They don't even have a turbo option for it, so it will not be hanging with similar cars like the Evo X, Subaru WRX or the BMW 1 series. While they do sell the Lexus LFA, it's a very limited production vehicle and priced at nearly $400K it's in an entirely different class than more affordable performance cars - so it may as well not exist for 99% of the people out there.

Putting lipstick on the camry doesn't change the fact that it's still the same old camry that moms and grandmas drive. It has a reputation for being dull and boring BECAUSE IT IS. Would you suddenly want to date a fat chick if she put on a spandex body suit instead of her usual XXXL sweat suit? Hell no!

Having owned and driven some of Toyota's greatest hits in the past, I know that they can produce something great if they really wanted to. Their fixation on family cars and hybrids is just pathetic. They act like the market for performance cars is dying off when in reality it is thriving.

Toyota needs a toyota-branded sports car, like the supra and nothing less than a turbo/supercharged MR2. None of this boring econo-box pretending to be "fun" crap.

RE: Sounds great!
By GulWestfale on 4/16/2014 2:59:52 PM , Rating: 2
they tried this late lastyear with the new and supposedly exciting new corolla. i think the tag line was "a corolla like you've never seen before". and it looks like they put the designs of the kia forte and the hyundai elantra in a blender and added an ugly grille. and it still has a weak engine and even basic equipment costs extra.

and now this camry... trying yto be a hyundai/kia, with taillights from the lexus ES (which is a camry in drag to begin with).

why can't the japanese hire a real designer? the only company that has, over the last 10+ years, delivered good-looking japanese cars is mazda. toyota is boring and increasingly try-hard/desperate, honda is getting uglier with each new release (crosstour, anyone?), nissans are eyesores (the new versa sedan has got to be the ugliest new car on the market)... how damn hard is it to build something that doesn't look like a 12 year kid's failed photoshop project?

RE: Sounds great!
By Reclaimer77 on 4/16/2014 4:15:01 PM , Rating: 2
What about Subaru!? Hey say what you want about the styling, but it's not boring lol.

RE: Sounds great!
By tng on 4/16/2014 4:25:44 PM , Rating: 2
Good point...

I could even grow to like the Impreza Hatchback (I think).

RE: Sounds great!
By Spuke on 4/16/2014 6:21:44 PM , Rating: 2
I think it looks good but it takes more than looks to get me behind the wheel and NONE of them make a sedan I'll drive. When they start making Panamera's, CTS's, hell a 3 series, then I'm in.

RE: Sounds great!
By Reclaimer77 on 4/16/2014 7:41:18 PM , Rating: 2

Yeah that's fair, tell Subaru they need to make a ~$35k car on par with that list?

Come on, don't be an elitist. Subaru's are fun to drive and a great value.

RE: Sounds great!
By degobah77 on 4/17/14, Rating: 0
RE: Sounds great!
By Reclaimer77 on 4/17/2014 8:24:14 AM , Rating: 1
Amen! I knew I couldn't be the only Subbie lover around here.

I'm concerned for the future of the STI though. I believe Subaru is starting to price them out of the market. Especially considering how they continue to make the WRX so compelling, it's almost hard to justify the increased price for the STI.

When I bought my STI in '05, there was a huge gap between the performance of it and the WRX. Today that's not the case.

RE: Sounds great!
By degobah77 on 4/17/2014 11:23:57 AM , Rating: 2
That's why I have a WRX. I couldn't justify the added cost of an STI. I'm just as fast 0-60, if not faster since I'm not loaded up with all the heavier suspension parts and bigger brakes. Didn't plan on tracking my commuter car, either. If you're gonna take these cars to a track, sure, get the STI.

With a simple OTC ECU tune and a downpipe, you're faster than almost anything on the road with all that HP going straight to the road.

RE: Sounds great!
By Spuke on 4/17/2014 7:38:54 PM , Rating: 2
It's stupid to compare stock to modified because any car can be modded. I'm not concerned with modded cars, if I were, I would just keep my present car and mod it. LOL! I want fantastic OUT OF THE BOX, no mods required.

RE: Sounds great!
By degobah77 on 4/21/2014 9:27:07 AM , Rating: 2
Modded as in a flashed ECU and nothing else. I don't really consider that a MODDED car. As is, it's already fantastic from the factory. So there's no argument here.

RE: Sounds great!
By Milliamp on 4/19/2014 8:55:14 AM , Rating: 2
You can also get a 420 HP Mustang GT for $31k vs the 308HP $35k STI now. STI used to command a good price/performance lead but now there are some other decent options.

RE: Sounds great!
By degobah77 on 4/21/2014 9:44:14 AM , Rating: 2
420 HP on a wrong-wheel-drive non-turbo car is a lot different than 308 HP with 18lbs of boost straight to the road - you're not gonna be wasting all that HP spinning tires and trying to keep your car in a straight line...

You're paying for a track ready car with the STI, not a generic go fast that everybody and their mother drives.

RE: Sounds great!
By Spuke on 4/17/2014 7:11:00 PM , Rating: 2
Come on, don't be an elitist. Subaru's are fun to drive and a great value.
Not being an elitist Rec, just tired of driving compromised cars that others say are really good (for example the Miata) and when you drive them, they're no where near the good stuff (did I mention the Miata?). I've seen video's on the new STi and they all say it's WAY different (better) than the old one. There was a lot of chassis work done on the new car apparently. I haven't driven one though so the jury's is still out.

RE: Sounds great!
By Reclaimer77 on 4/18/2014 8:52:32 AM , Rating: 2
Hey I respect that. But obviously if you want a perfect car out of the box with zero compromises, you're going to pay a LOT more than what Subaru is charging for vehicles.

I make good money, but I'm over that age where spending craptons of cash on a car is something I fantasize about.

Subaru gives me legendary reliability, practicality, and a lot of fun-factor when I need it. That works for me.

Of course...I hit my mid-life crisis in a few years, so check back with me on that whole shpeal about value for money lol. A GT-R might be in my future!:P

p.s Miata has always been overrated. Always.

RE: Sounds great!
By Nutzo on 4/16/2014 5:27:31 PM , Rating: 2
I'd rather have boring and reliable than a car that is always in the shop.

I did't really like the look of the Ford Fussion hybrid, but the fact that it didn't come with a spare tire was enough to keep me from buying one.

RE: Sounds great!
By lightfoot on 4/17/2014 10:47:00 PM , Rating: 2
The full size spare tire has long since become a thing of the past. Any spare tire at all will soon be gone on most models as the car companies are forced to cut excess weight everywhere they can. My car came with a can of fix-a-flat and I can imagine the day where you would need to count yourself lucky to even have that.

Making a car out of aluminum is difficult and expensive. Removing the spare tire? That's cheap and easy.

Looks familiar...
By DNAgent on 4/16/2014 12:11:59 PM , Rating: 2
It's a Solara with different head/tail lights! It looks better, but it doesn't touch the looks of the new Ford Fusion.

RE: Looks familiar...
By Jeffk464 on 4/16/2014 1:06:42 PM , Rating: 2
The Mazda 6 has them all beat in the looks department.

RE: Looks familiar...
By jemix on 4/16/2014 1:36:05 PM , Rating: 2
I test drove the Camry last year. I wasn't impressed.

Then I read about the new Ford Fusion. I was very interested in buying the Fusion, until I saw it in person. Its rear-end doesn't seem to go with the front-end... it looks terrible. The "MyFord Touch" system has also be very problematic.

I ended up purchasing a 2013 Altima 3.5 SL. I've been happy with it. :)

RE: Looks familiar...
By cknobman on 4/16/2014 1:42:28 PM , Rating: 3
I was right there with you until you said "I ended up purchasing a 2013 Altima" at that point your post lost all credibility.

RE: Looks familiar...
By tng on 4/16/2014 2:18:20 PM , Rating: 2
Yeah, Nissan took a car that had at least some styling and turned it into a box....

Then they did the same thing to the Maxima.

Fusion is awesome looking compared to either of those.

RE: Looks familiar...
By Spuke on 4/16/2014 6:23:42 PM , Rating: 1
X2 anyone that thinks the new Altima is awesome needs a lobotomy.

RE: Looks familiar...
By Jeffk464 on 4/16/2014 7:45:26 PM , Rating: 2
Yup the previous one looked a lot better.

RE: Looks familiar...
By jemix on 4/17/2014 10:28:11 AM , Rating: 2
Spuke: you remind me of a 'Democrat'... You disrespect and punish those who you don't agree with.

When my '13 Altima was at the dealer for service, my loaner '12 Altima was awful, in comparison.

Oh... I forgot to mention the 'zero-gravity' seats. I couldn't find any other car, of the dozen or so that I test-drove, that were as comfortable as the Altima.... (comfort was a huge consideration... this past August, my family went on a 5400+ mile road trip in two weeks around the US. My wife who is dealing with constant back pain from a spinal injury several years ago, and I, who also has back pain due to arthritis, enjoyed the ride tremendously, and are both looking forward to our next long road trip.)

The Altima 2.5 is on the loud side, and since I like to move along, I went with the 3.5 which is much quieter, and with 270HP, moves along quite adequately.

Test drive the '13 or '14 Altima 3.5, and get back to me.

Keep trying....
By mdogs444 on 4/16/2014 12:35:52 PM , Rating: 2
Toyota looks to erase the "boring" image by going with something that resembles a Volkswagon Jetta.....

.....because young adults are putting Jetta posters all over the walls of their man caves.

RE: Keep trying....
By Brandon Hill on 4/16/2014 12:37:49 PM , Rating: 2
RE: Keep trying....
By mdogs444 on 4/16/2014 1:58:47 PM , Rating: 2
The front grille does, yes.

RE: Keep trying....
RE: Keep trying....
By Spuke on 4/16/2014 3:28:14 PM , Rating: 2

By sigmatau on 4/16/2014 7:09:34 PM , Rating: 2
Too bad they couldn't do more for this mid cycle refresh. The engines are just the worst in its category. Not only are they not lively in any way, they return the worst gas mileage by a long shot. 34 mpg on the highway while almost everyone else has been getting 38 for the past two years is just bad. They won't update the engines for another 2-3 years. By then, the competition will be hitting doing even better.

They need a quick full redesign to stay in the game.

By TerranMagistrate on 4/16/2014 10:55:37 PM , Rating: 1
Toyota has some the smoothest running, most reliable engines in the automotive industry brah.

By sigmatau on 4/17/2014 5:18:51 PM , Rating: 2
No they don't cuz. They have some of the oldest engines with 20 year old tech. Their driving dynamics are terrible. Good luck with your lowered minivan.

By Nutzo on 4/17/2014 1:55:11 PM , Rating: 2
These other companies are using Direct injection to get the small increase in mileage (around 10%)

You should do a little research on all the potential problems related to the use of direct injection, and you might be happy to have a car that doesn't use it.

C Pillar
By Flunk on 4/16/2014 1:43:48 PM , Rating: 2
The black C pillar treatment is a cost-reduction measure. It eliminates the need to have a tiny extra window there.

This just looks like a bigger version of the new Corolla, which is not terribly surprising. It looks ok to me, but I'm still not buying a Toyota. They're still build for comfort over handling.

RE: C Pillar
By Brandon Hill on 4/16/2014 2:03:59 PM , Rating: 3
The black C pillar treatment is a cost-reduction measure. It eliminates the need to have a tiny extra window there.

They could have just kept the C-pillar the same as last year's model. They didn't need to change a thing in that regard.

It's superfluous and completely unwarranted on the 2015.

By rootbeerfloat on 4/16/2014 1:05:40 PM , Rating: 2
FYI, the 2014.5 Hybrid SE has MPG in line with the XLE hybrid: 40 city/38 highway/40 combined, as they both share the 17" tires vs the 16" tires of the LE line that has the slightly higher mileage in line with what you quoted in the article.

By Brandon Hill on 4/16/2014 2:04:38 PM , Rating: 2
Thanks for the correction!

By lightfoot on 4/16/2014 8:47:20 PM , Rating: 2
Can it still be Japanese if it's not boring??

Nevermind, it only LOOKS like it isn't boring.

Once ten million of these are on the roads, they will look exactly like every other econobox - boring.

RE: Japanese
By Milliamp on 4/19/2014 6:40:11 AM , Rating: 2
As someone that owns a manual V6 sedan I sort of agree. Even the Mazda 6 they referenced offers only a 184 HP 4 cylinder version now and it doesn't look like Camrey offers a v6 or a manual transmission option.

I need to find a new sleeper to replace my car (older Mazda 6) in a couple years and these guys are definitely off my list of possibilities. I might be stuck with a automatic turbo charged 2.0L Fusion or Optima maybe.

80's camry better
By CalaverasGrande on 4/16/2014 6:16:16 PM , Rating: 2
so sick of the creases on hoods and the 70's torino style rear fenders.
I actually think the 80's camry was better looking.

Looks good
By TerranMagistrate on 4/16/2014 10:59:45 PM , Rating: 2
I take this new Camry over any of its competitors besides the Mazda6, of course.

Dat KODO design philosophy.

DLO fail
By Dr. Kenneth Noisewater on 4/17/2014 10:47:01 AM , Rating: 2
Sweet Zombie Jesus, that C-pillar is such a massive steaming pile of pigfail.

The rest? Meh.

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