When it comes to electric vehicles, Tesla undeniably makes some of the coolest and most attractive electric vehicles on the market. All other companies such as Nissan, Toyota, and GM focus on relatively unattractive cars, while Tesla prides itself on making cars that are both sexy and green. Tesla recently started shipping its new
Model S and will put the
Model X crossover into production late next year.
Tesla is also looking down the road to a third generation EV that will rival the BMW 3-Series. The BMW 3-Series luxury/sports cars are often the target of automakers looking to get into the reasonably affordable coupe and sedan market. According to Tesla chief designer Franz von Holzhausen, the new model could launch as early as 2015.
Tesla Model S
“The third model will continue to drive down the price point as fast as possible,” said Von Holzhausen.
According to Holzhausen, Tesla is targeting an entry-level price of $30,000. It would be safe to expect versions of that third model with larger battery packs and more performance to sell for significantly more than $30,000. The designer also says that the new model will have more distinctive styling compared to the Model S.
"We will become more experimental as we develop as a brand,” he said. “Our cars need to have some personality." Von Holzhausen also said, "There are lots of ways in which we can exploit the platform. here will be a time and place for us to develop something around a pick-up. That’s a market for which the torque of an electric motor would be ideally suited."
