Print 9 comment(s) - last by nafhan.. on Oct 23 at 3:33 PM

Lumia 510 will sell for $199 before subsidies

Nokia has unveiled the latest smartphone in its Lumia line called the Lumia 510. The Lumia 510 is the most affordable Lumia offered yet, promising to be a stylish and affordable entry-level smartphone. The device is available in five colors: red, yellow, cyan, white, and black.

The phone offers a four-inch (800x480) display and a five-megapixel autofocus camera on the back. The phone, unfortunately, runs the Windows Phone 7.5 operating system due to its Snapdragon S1 processor, meager 256MB of RAM, and 4GB storage capacity.

Other features include integrated Wi-Fi, Bluetooth 2.1, GPS/A-GPS, a micro-USB port, and 3.5 mm audio connector. Nokia promises up to 8.4 hours of talk time and up to 738 hours on standby.
The Lumia 510 will land this November in India, China, South America, and Asia. The phone will sell for $199 before any carrier subsidies. 

Source: Nokia

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A little too low
By Nortel on 10/23/2012 9:52:10 AM , Rating: 1
No front camera, 2.2gb of non expandable storage and for $200 off contract there are plenty of better choices.

RE: A little too low
By themaster08 on 10/23/2012 10:13:00 AM , Rating: 4
for Emerging Markets

RE: A little too low
By Arsynic on 10/23/2012 11:49:00 AM , Rating: 2
What part of "budget" for "emerging markets" don't you understand?

RE: A little too low
By tayb on 10/23/2012 12:48:52 PM , Rating: 3
There aren't many great phones for $200 off contract.

RE: A little too low
By kmmatney on 10/23/2012 2:32:02 PM , Rating: 2
You can get a Virgin Mobile EVO V 4G for $229, with a dual-core Snapdragon, front and rear cameras, 4.3" screen, and expandable memory. You can buy it without a contract. It will work on Sprint, but not sure about other networks...

RE: A little too low
By nafhan on 10/23/2012 3:33:34 PM , Rating: 3
I'd put this in the same general ball park. Especially if you consider that this is Nokia's retail price, and that we don't know what it will actually sell for. I'm not sure if Windows Mobile is actually a feature that people look for... but if it is, than that's a selling point of this device, too. I don't think there's another WinMo device in this price range. Period.

Microsoft's Nokia costs
By Tony Swash on 10/23/2012 12:54:09 PM , Rating: 2
Horace Dediu at Asymco has an interesting analysis about Nokia's business and it's deal with Microsoft, it includes a calculation that shows that to date Microsoft has paid Nokia $86 in subsidies per Lumia phone shipped.

RE: Microsoft's Nokia costs
By Decom on 10/23/2012 2:25:26 PM , Rating: 2
Microsoft has paid Nokia $86 in subsidies per Lumia phone shipped.

This statement make M$ come off bad, however when the facts are analyzed, turns out Nokia should have asked for more in their "One Supplier Exclusivity Deal, i,e. Platform payments of $250m per quarter".

What with Nokia Killing Symbian before its time, they made the mess their own.
I have a sneaky feeling M$ wants Nokia to do poorly so they can scopo them up off the ground and roll them neatly into Bellevue.

Right price for non subsidized phones
By albus on 10/23/2012 11:38:09 AM , Rating: 2
Nobody in developed countries will pay $500 for phones. For developing nations, $199 is the upper limit.

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