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Print 25 comment(s) - last by leviathan05.. on Nov 8 at 2:56 PM

Holy Cow! That's cheap!

Last month, Best Buy jumped the gun a bit with pricing for the new Nokia Lumia 920 Windows Phone 8 device. At the time, the electronics retailer listed pricing for the smartphone at $149 with a new two-year contract.
 
However, AT&T has just officially opened up the pre-order lines for the Lumia 920, and it's only charging $99 with a two-year contract. Its lowly Lumia 820 sibling will be available for $49 with a two-year contract. Pre-orders begin tomorrow.

 
Microsoft CEO Steve Ballmer has already stated he expects that Windows Phone 8 sales and market share would “ramp quickly”, and this bargain basement pricing may be just the ticket to get some traction in the competitive smartphone market.
 
So what do you guys think? Is $99 for a flagship phone enough to get you to switch from iOS or Android to Windows Phone 8?

Source: Neowin





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holy cow
By Nortel on 11/6/2012 11:12:42 AM , Rating: 1
quote:
this bargain basement pricing may be just the ticket to get some traction in the competitive smartphone market.


They are absolutely losing money on every unit sold. This screams of desperation and I actually feel bad that they had to resort to almost giving away their flagship phone to gain any market-share.




RE: holy cow
By Wiggy Mcshades on 11/6/2012 11:19:53 AM , Rating: 5
AT&T is the one subsidizing it.


RE: holy cow
By Kyuu on 11/6/2012 11:46:14 AM , Rating: 2
Yeah I'm not sure you understand how the whole subsidizing thing works. The low on-contract price may be a benefit of the AT&T exclusivity.

Anyways, they can't win. People would've complained if it went for the "normal" flagship price of $199, now people are calling a good deal of $99 plus a wireless charging pad "desperation". Whatever. I'll still take it, and it certainly cements my decision to go for the Lumia 920 over the GNote2.


RE: holy cow
By Old_Fogie_Late_Bloomer on 11/6/2012 11:57:47 AM , Rating: 2
Yup...that $200 price difference is making me twitch. I really liked the Note 2 when I tried it but sheesh, $99? Especially when you consider the camera they put in there? Urgh...


RE: holy cow
By Mint on 11/6/2012 3:22:29 PM , Rating: 2
If I wasn't hooked on the Note's stylus, I would get a Lumia 920 for sure.

I hope Samsung brings its inevitable S-Pen software ports for Win8 tablets over to a WP8/WP9 Note at some point in the future.


RE: holy cow
By Kyuu on 11/6/2012 3:51:19 PM , Rating: 2
The S-Pen plus that big, beautiful screen was making me waffle between the Lumia 920 and the GNote2. But, saving $200 (which can go toward the purchase of a full-fledged tablet, or maybe even food or something unimportant like that) plus the desire to give WP8 a go is enough to push me to the 920, which is a beautiful phone in any case.

Plus, with that super-sensitive screen, I can hopefully use a regular stylus for jotting down notes and such anyway.


RE: holy cow
By lightfoot on 11/6/2012 12:29:26 PM , Rating: 3
quote:
They are absolutely losing money on every unit sold.

Not a chance. Not unless they also lose money on every iPhone sold. The iPhone is a far more expensive piece of hardware, so if you grant a Windows Phone or an Android Phone the same exact subsidy as an iPhone gets, they will end up being $100-$200 cheaper (which equates to $99 or free) after subsidy. The 16GB iPhone 5 is $649 before subsidy, or $199 after. That is a $450 subsidy.

With the same subsidy, the Nokia, at $99 would have a full retail price of $599.

There is absolutely NO chance that they are losing money on this phone.


RE: holy cow
By lightfoot on 11/6/2012 12:37:09 PM , Rating: 2
D'oh! I meant $549. Math fail.


RE: holy cow
By BZDTemp on 11/6/2012 3:18:04 PM , Rating: 2
I would not be so sure the 920 hardware is cheaper than the IPhone5 and in fact it could easily be the other way around.

As for somebody taking a loss on the 920. It could well be as both Microsoft and Nokia needs the platform to take hold so subsidizing some phones is simply a marketing expense.


Switch?? I don't think so
By othercents on 11/6/2012 10:54:37 AM , Rating: 3
quote:
So what do you guys think? Is $99 for a flagship phone enough to get you to switch from iOS or Android to Windows Phone 8?


Bargain pricing isn't going to have someone switch from iOS or Android unless they are running on an older handset and price has been the reason why they haven't purchased a newer one. The bargain pricing will allow new users that wouldn't have purchased a smart phone due to pricing into this market. However the extra cost of the data plan for a smart phone might still keep many users away. Because of this I don't see Microsoft competing for market dominance against Android or iOS in the near future.

Other




RE: Switch?? I don't think so
By cknobman on 11/6/2012 11:49:37 AM , Rating: 2
If this was offered on Sprint it would get me to switch in a heartbeat but I cant change carriers because the rest of my family lines are on contract.

Android already has done enough to frustrate me and entice me to look elsewhere and I'd see hell freeze over before I bought anything made by Apple.

Your opinion is dead wrong.


RE: Switch?? I don't think so
By othercents on 11/6/2012 2:08:25 PM , Rating: 2
My Point:
quote:
Bargain pricing isn't going to have someone switch from iOS or Android

Your Point:
quote:
Android already has done enough to frustrate me and entice me to look elsewhere and I'd see hell freeze over before I bought anything made by Apple.


My point isn't the same. People might switch for OS features that they want or disliking a brand, however pricing won't be the deciding factor especially since the iPhone 4 8GB is 99 cents on AT&T. There are plenty of people who love Android or iOS I don't foresee those people switching because of price. Those people who are displeased might choose one of the other options available before looking at WP8. You are in a very select number of people who don't like either option available and WP8 looks better.

BTW. I use WP7 and I made the change due to integration issues with both Android and iOS. I don't foresee a majority of smart phone users ditching their phones until after WP8 has been out for a while.


RE: Switch?? I don't think so
By tayb on 11/6/2012 12:35:31 PM , Rating: 2
You guys are really overestimating OS loyalty. People switch all the time. I've switched twice.


Nice, but...
By Motoman on 11/6/2012 11:08:57 AM , Rating: 2
In general I'm not in favor of subsidized phone prices that come with a long-term contract and an associated ETF. I'd prefer that people be aware of what they're paying for a phone, and then be able to just simply get service from whatever company they want for any timeframe they want, without penalty. Just like we do with landlines.

Having said that, psychologically $99 is a very compelling price. If there were anything wrong with my current phone such that I was considering buying a new one, I'd strongly consider this one.

If it had a real keyboard that is. At some point someone will release a nice Win8 phone with a keyboard, and then I'd be interested.




RE: Nice, but...
By themaster08 on 11/6/2012 11:21:47 AM , Rating: 2
The on-screen keyboard on Windows Phone is by far the best I've used on a touch screen device. From the reviews I've seen, WP8 takes this to the next level.


RE: Nice, but...
By Motoman on 11/6/12, Rating: 0
RE: Nice, but...
By CyCl0n3 on 11/7/2012 4:09:10 AM , Rating: 2
I see it the same way, but my Phone broke so i need a replacement and i dont see anything better right now then the Lumia 920, even if it doesnt have a qwerty.


RE: Nice, but...
By Chadder007 on 11/6/2012 11:35:16 AM , Rating: 2
I would be keeping the service anyway....why not go ahead and get a new phone. It's not like once the contract runs out that they will come down off the price of the monthly service since the subsidy has been fulfilled.


Nice phone but not worth going to AT&T
By 457R4LDR34DKN07 on 11/6/2012 11:52:45 AM , Rating: 2
I hope the rumor is true about a Microsoft surface phone and will hold out for that.




By jimbojimbo on 11/6/2012 12:08:03 PM , Rating: 2
Keep holding out.


By Labotomizer on 11/6/2012 2:45:41 PM , Rating: 2
I do think the rumor could be true. That said I'd guess 6 months before release. Also, I would almost bet money that it would have an exclusive term with ATT. ATT has shown WP the most love of any carrier. So I'm pretty sure MS would reward them for it.

That or it would be sold only off contract at the MS store. Which means it would likely be GSM/LTE and would work on ATT/TMob but not Verizon.


finally
By mchentz on 11/6/2012 10:37:46 AM , Rating: 2
I will finally get my first smart phone. I do plan on pre ordering the 920 and I would prefer Verizon with the 920 but Ill use AT&T for now. The Verizon W8 phone just does not appeal to me.




RE: finally
By jimbojimbo on 11/6/2012 12:07:19 PM , Rating: 2
I agree. I'm still just disappointed that Nokia told me my money wasn't good enough for them and that I should buy a Note 2.


Plus
By Kyuu on 11/6/2012 11:22:28 AM , Rating: 2
Neglected to mention that it also comes with a free wireless charging pad.

I don't know why people are going on about the contract like they are something new. There's no point in getting an unlocked one in the U.S. anyway until T-mobile refarms the 1900 band for their HSPA+, unless you want to be stick on Edge speeds.

Personally, I'm going to wait until the refarm is complete and I can get an unlock code, then I'll just pay the ETF. The subsidized cost plus the ETF is still cheaper than buying the phone outright.




Yep
By leviathan05 on 11/8/2012 2:56:06 PM , Rating: 2
I pre-ordered and got the free charging plate included in the deal. So pumped to get this as I've been waiting all summer for it to be released.




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