backtop


Print 16 comment(s) - last by MapleSyrup.. on Oct 20 at 5:00 PM

Meanwhile, RIM is convinced its users are still in love with it

Embattled Canadian phonemaker Research in Motion, Ltd.'s (TSE:RIM) new marketing chief, Frank Boulben, recently told reporters that his company's fans are so in love with BlackBerry 10 that he doesn't even need to do much to promote it, simply relying on social media word of mouth.  He comments, "The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak."

But such worship of RIM's vaporous, oft delayed flagship product seemed far from the minds of former loyal users interviewed in a recent piece by The New York Times.  The newspaper reports that BlackBerry owners are increasingly feeling a sense of shame and frustration at their dated devices.

Comments Los Angeles sales representative Rachel Crosby, "I’m ashamed of it.  I want to take a bat to it.  You can’t do anything with it. You’re supposed to, but it’s all a big lie."

Victoria Gossage, a 28-year-old hedge fund manager, recalls asking a concierge for a charger for her BlackBerry, bemoaning, "First he said, 'Sure.' Then he saw my phone and — in this disgusted tone — said, 'Oh no, no, not for that.'  You get used to that kind of rejection."

RIMdenberg
Riding aboard the Rimdenberg appears to trigger shame.
[Image Source: Jason Mick/DailyTech LLC]

"I feel absolutely helpless.  You’re constantly watching people do all these things on their phones and all I have going for me is my family’s group BBM chats."

Craig Robert Smith, a Los Angeles musician, comments, "BlackBerry users are like MySpace users.  They probably still chat on AOL Instant Messenger."

Harsh.  But not as harsh as Nick Mindel, a 26-year-old investment analyst, assessment of RIM's odd attempt to serenade developers.  He opines, "This is the sign of a desperate company."

Of course the article is all a house of anecdotal cards, but its nearly impossible to report on mobile news without getting the overwhelming feeling that next to no one really wants a BlackBerry these days.

The editors over at CrackBerry took offense to the NYT's article and decided to poll their own readers. So far, nearly 24 percent of their respondents are "embarrassed" by their BlackBerry.

So is BB10 really "marketing itself"?  You be the judge of that.

Source: NYTimes



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

What?
By Hoeser on 10/16/2012 4:43:32 PM , Rating: 4
quote:
Victoria Gossage, a 28-year-old hedge fund manager, recalls asking a concierge for a charger for her BlackBerry, bemoaning, "First he said, 'Sure.' Then he saw my phone and — in this disgusted tone — said, 'Oh no, no, not for that.' You get used to that kind of rejection."


Seriously?.. Don't they all use either mini or micro USB?




RE: What?
By Mr Perfect on 10/16/2012 5:06:25 PM , Rating: 3
Probably, but you'd be dumbfounded by how many people don't realize that. People occasionally stop into our IT Dept and ask for a charger for phone X. Chances are, if they didn't already pick up on the fact that it uses the same charger as the one they have, they also won't believe you that it does. Probabilities are also high that they're upper management. And they need it ten minute ago.


RE: What?
By AlvinCool on 10/16/12, Rating: 0
RE: What?
By Philippine Mango on 10/16/2012 5:47:30 PM , Rating: 2
The micro usb connector on blackberries is the same as on anything else, completely and totally standard.


RE: What?
By retrospooty on 10/16/2012 6:12:36 PM , Rating: 3
At least Any BB made in the last 3 to 4 years is micro-usb and the same voltage req's as any phone built on Earth except Apple. Older than that may be different, but that would be a a really old phone.


RE: What?
By V-Money on 10/16/2012 7:09:00 PM , Rating: 3
Maybe she was just an idiot and walked into an Apple store...


RE: What?
By Samus on 10/17/2012 1:18:47 AM , Rating: 1
I've had a lot of Blackberry's and all the mini and micro-USB models took any source of power.

The only phones I've had that were picky about their power adapters were Motorola's.

I loved my Blackberry's. The last one I had was the Tour (world version of the Bold) in 2009. Then went WebOS and loved it until finally being forced into the Android camp (basically because iOS is crap and WinMo is crap+1.


RE: What?
By retrospooty on 10/17/2012 8:48:02 AM , Rating: 2
"I loved my Blackberry's. The last one I had was the Tour (world version of the Bold) in 2009."

Exactly... By the time you went with Palm it was clear that Blackberry wasn't keeping up and their OS was just old and sub-par. Now, years later and its still all they have. LOL.


RE: What?
By mrwassman on 10/16/2012 6:33:08 PM , Rating: 2
Yup, my 2009 model blackberry has today's industry standard connector on it.

Sure it takes 2 minutes to boot up and the only thing I can browse on the internet with any speed is wikipedia and craigslist, but I have real computers for real tasks. I got a button for my flashlight app, speed dial for all my buddies, and 6 email accounts set up on it. It is a phone and I like it that way.

At least I have a maps app that works (google).


One more thing...
By core_dump on 10/16/12, Rating: 0
RE: One more thing...
By xti on 10/16/2012 4:54:53 PM , Rating: 2
i kind of thought i had clicked this before when i saw the blimp.

must be a slow news day.


RE: One more thing...
By Decom on 10/17/2012 11:46:04 AM , Rating: 1
quote:
This is another diarrhea inducing RIM article, Jason please use another pic instead of burning blimp. Seriously, we all know how BBs are now, so let's wait until something really changes, they go bankrupt or release BB10. Until then, i'll skip your blog posts.


I disagree, you see that's the thing with opinions....
I say keep the "Rimdenberg" photo until RIM does any of what you say, i.e. bankruptcy or the phantom release that is BB10. That way it gives us all a heads up on the RIM articles and we won't have to bother reading them if we don't want to because we'll all know, Rimdenberg= RIM Blog piece trashing RIM (well deserved in my book)and a new picture = RIM have actually done/released something worth reading.


RE: One more thing...
By iamkyle on 10/17/12, Rating: -1
RE: One more thing...
By Pirks on 10/17/12, Rating: 0
Really?
By dark matter on 10/17/2012 5:11:04 AM , Rating: 2
I myself would be ashamed to own a phone that people actually stood in the pissing down rain, overnight in a shopping complex, just to get a hard on over being first in the queue for.

If people are insecure about their phones, then they have bigger issues in their lives.

Be confident in who you are, not what brand you own.




Blackberry are substandards
By MapleSyrup on 10/20/2012 5:00:16 PM , Rating: 2
Embarrassment or not, Blackberry phones simply are crap. Hold on BB fanboys, and read my story. I carried both a BB 9700 and a SG3, where the 9700 is forced by company use, and SG3 is used for personal calls and everything else. It would take me less than a minute to send out dozen of claims report, with hi-resolution photos attached back to central office using my SG3. In contrast, I struggled for more than 10 minutes, trying to do the same task on the BB 9700, in which many steps have to be taken with great frustration. Furthermore, web page look up using Blackberry browser is slower than molasses.

Blackberry phones failed me to help me do my job. Where are the 80-millionsloyal users of Blackberry phones? They are all in third-economy nations that can’t afford to buy iPhones or Androids. My company is shutting the Blackberry BES server at year’s end since 98% of users chose alternatives over Blackberry for upgrade. THANK YOU God! BTW, our new phone management software has military-grade encryption, certified by DOD standards, so Blackberry BES’ security is irrelevant to our needs. The new software also encrypted the 2% loyal BB junkies.




"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki