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Print 13 comment(s) - last by SteelRing.. on Jan 29 at 6:21 PM

It's an attempt to help consumers find it more easily

Microsoft has been doing some rebranding lately as its restructuring process rolls on, and Office Web Apps could be the next to get a name change.

According to ZDNet, Microsoft may rebrand "Office Web Apps" to "Office Online" in an effort to make the apps easier for consumers to find. 

Currently, Office Web Apps is tucked away inside SkyDrive and Outlook.com. For a typical consumer, finding the suite of online apps can be challenging. 

Here's a screenshot from ZDNet that could indicate an upcoming change:


But Microsoft is likely thinking that renaming it to "Office Online" will paint a clearer picture of what the suite is and make it easier to find. Each individual Office app will be rebranded as well to Word Online, Excel Online, PowerPoint Online and OneNote Online.

This doesn't seem too surprising, as Office Web Apps was a bit of a mouthful and was likely confusing to the typical consumer. Microsoft also just changed SkyDrive's name to "OneDrive." 

Microsoft is in the midst of some big changes, as it announced a restructuring plan last summer that will unify the Xbox, Windows Phone and PC units. It has also had several executive shake-ups in the ensuing months, and learned of the retirement of its CEO Steve Ballmer

Source: ZDNet



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Not OneOffice?
By Flunk on 1/28/2014 12:24:30 PM , Rating: 3
I'm not sure this is going to help. What with all the changing names around the Microsoft camp. Zune->Xbox Music/Video, SkyDrive->OneDrive, Hotmail->Outlook.com, Live.com->Bing.

Maybe it would make a little more sense if it was consistent and everything was OneSomething or Something Online. But as it stands I don't think that all these inconsistent and constant name changes help anything.




RE: Not OneOffice?
By sgestwicki on 1/28/2014 6:19:41 PM , Rating: 2
The marketing department at Microsoft has always been awful and i think they are behind the constant rebranding. No matter who is doing it, Microsoft has has a long history of constantly changing names on their products. Some of the worst ones is when they have named two related but different products the exact same name.


RE: Not OneOffice?
By troysavary on 1/28/2014 8:22:04 PM , Rating: 2
MS should fire their marketing team. They have sucked for a long time.


RE: Not OneOffice?
By SteelRing on 1/29/2014 6:21:30 PM , Rating: 2
If you work in marketing, part of your "success" criteria in doing your job is to come up with "new" catchy things that is supposedly helpful in making the product sell, even though is technically bogus and entirely stupid or unnecessary. Not coming up with something even remotely stupid is "fail" by default so... there you go...


done.
By unplug on 1/28/2014 1:55:33 PM , Rating: 2
oneOffice Online Xbox

oO OX




What does it matter when no one uses it?
By jnemesh on 1/28/14, Rating: -1
RE: What does it matter when no one uses it?
By dgingerich on 1/28/2014 1:29:18 PM , Rating: 4
yeah, I've tried those free office apps. They suck. The formatting is all off, the interface is hard to use, the logic behind where they put various features is way off, and the file formats don't work between the free apps, let alone with MS Office. I have yet to see one decent version. Don't try putting your resume together with one of these and then send it to a potential employer. It will come out a mess and you won't even be considered.

MS's Office is far superior, and while some people are willing to go for a free app for inferior results, many people aren't. Dozens of people putting together a program for free in their spare time doesn't compare to hundreds of people being paid to put a program together.


By Gondor on 1/29/2014 11:02:07 AM , Rating: 2
I'm using LibreOffice. Formatting is perfectly fine (exactly the way I set it). The logic behind user interface is the one I am used to from old versions of Microsoft Office (97).

Microsoft's Office however is incompatible with its own files from previous versions (formatting is off, headers/footers stop displaying correctly etc.) and the logic behind its user interface completely escapes me - I cannot even locate most functionality I used to be able to find in menus and toolbars so I dumped their Office once and for all. To top it off they keep adding useless bloat with every version, it's just growing in size while becoming less and less functional with each user interface revision.

I wouldn't bother with M$ Office even if it was free as long as other functional alternatives exist.

Oh and only somebody completely clueless would send out his resume as an Office document (of any kind) - this is what PDF is for.


By spamreader1 on 1/28/2014 1:52:08 PM , Rating: 2
I don't like having to be online to do things, there's enough data mined now. I just assume my generated content stay's local.


By Nekrik on 1/28/2014 2:29:56 PM , Rating: 2
The free alternatives are more on parity with Wordpad, and for simple tasks Wordpad works just as well as any of the free Office alternatives and won't have the jacked up formatting and compatibility problems an OpenOffice or LibreOffice document will. For anything beyond a simple chunk of text there is no alternative to Office if documents are shared with other users.


RE: What does it matter when no one uses it?
By troysavary on 1/28/2014 3:12:37 PM , Rating: 1
I have yet to find an office suite that does what MS Office does. I've tried Open Office and Libre Office and they both suck for anything beyond a basic letter.


By Quicksand Jesus on 1/29/2014 1:45:40 PM , Rating: 1
Cool story bro!


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