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Price is sweet as well, even if it only has 720p and is a bit underpowered in terms of memory and processor

Microsoft Corp. (MSFT) has gone to great lengths to push its smartphone platform in the world's largest smartphone market, China.  The company has offered up its smartphone platform for free to OEMs, making it an even cheaper option than Android (when intellectual property licensing is considered).  
 
And it's even stood by the Nokia X effort -- a Windows Phone-esque reskin of Android – in an effort that begrudgingly acknowledges developing markets' perhaps pragmatic penchant for piracy, while trying to pitch Windows Phone to those who have the money to pay.
 
It looks like these efforts may finally be starting to pay off as we've seen an increased pace of Windows Phone announcements from Chinese OEMs.  The latest is the Hisense Electric Comp., Ltd.'s (SHE:600060) MIRA6.

MIRA 6

Slated for a July release, this budget smartphone has not been officially priced yet, but is expected to be among the most affordable midrange Windows Phones to date -- likely cracking the $200 USD mark.  China Telecom, China’s third largest mobile provider, will carry it.


The phone packs a modest spec:

  • Body
    • Metal unibody
    • 7.1 mm thick
  • Hardware
    • Display
      • 5 inches
      • 1280 x 720 (HD)
    • 1.2 GHz Quad Core Snapdragon 200 (MSM8612)
    • 1GB of DRAM
    • Storage
      • 8GB of NAND (internal)
      • microSD
    • Cameras
      • rear: 8MP w/ OIS
      • front: 5MP
    • Cellular
      • Dual Sim
      • GSM
      • CDMA
      • CDMA2000 4G LTE
The new device will feature Windows Phone 8.1.

It should be interesting to see if Windows Phone gains traction in China as it did in India, with Windows Phones now hitting lower Android-like price points.

Sources: Live Sino, via GSM Arena, via Neowin





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