Print 21 comment(s) - last by superflex.. on Jun 6 at 8:58 AM

OK, who came up with this naming scheme at HTC?

If you like HTC’s One (M8), but don’t want to cough up the money for its premium construction, there’s a [nearly as capable] alternative to satiate your appetite. The new One (E8) forgoes the premium, metal construction of its older brother in favor of a more mainstream polycarbonate body.
The switch in build materials means that the One (E8) is slightly thicker (9.85 mm vs. 9.35 mm) and lighter (145 grams vs. 160 grams). Also gone are 802.11AC support and the 4MP+2MP Duocam, which has been replaced with the same 13MP rear shooter found in the recently introduced One mini 2. The One (E8) does, however, pickup dual SIM support.

Other than those major differences, the specs between the two smartphones remains the same. That means that a 2.3GHz Qualcomm Snapdragon 801 processor (with 2GB RAM) still powers the smartphone and you’ll be staring at the same 5” 1080p display. Likewise, the 2600 mAh battery is retained along with Android 4.4.2 KitKat (with Sense 6 tacked on).
HTC plans to release the One (E8) in select countries starting this month.

Source: HTC

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By BRB29 on 6/3/14, Rating: 0
RE: What?
By Brandon Hill on 6/3/2014 8:30:20 AM , Rating: 3
To make it price competitive with the GS5

RE: What?
By BRB29 on 6/3/2014 8:47:25 AM , Rating: 1
A cheaper phone with less features isn't a good strategy. US customers won't really be into it. Chinese customers have other options that are even cheaper.

HTC worked themselves into a corner.

RE: What?
By Brandon Hill on 6/3/2014 8:52:51 AM , Rating: 2
I agree that it might not be a winning strategy in the U.S. where most still buy phones subsidized on a contract. But in other markets where everyone buys at full cost, it's a big deal.

RE: What?
By Flunk on 6/3/2014 9:02:03 AM , Rating: 2
I don't know about that, US customers have proven over and over that they don't care about build quality by repeatedly buying phones that are built out of cheap shiny plastic.

RE: What?
By BRB29 on 6/3/2014 11:01:41 AM , Rating: 2
Must be why people would rather buy iPhone 5S over 5c

RE: What?
By Brandon Hill on 6/3/2014 11:16:52 AM , Rating: 3
That's because if you're buying on contract (subsidized), a $99 iPhone 5C vs a $199 iPhone 5S doesn't seem like that big a leap in price. Actually, the pricing of those phones on contract is even tighter now due to deals with the iPhone 6 incoming.

But for people that have to buy a device unsubsidized, the difference is huge. In China, the M8 costs $920, while the E8 is around $450. It makes a big difference for people laying out a lot of money for a phone.

RE: What?
By BRB29 on 6/3/2014 12:15:32 PM , Rating: 1
No Brandon, the 5C looks cheap and feels cheap. Come on dude.

People were buying the iPhone 5 over the 5C.

RE: What?
By Brandon Hill on 6/3/2014 12:35:15 PM , Rating: 3
That's my point. People don't mind spending the money for a superior product (the iPhone 5S) if it's marginally more expensive than cheap crap (the iPhone 5C).

But the tables can shift dramatically when we're talking about unsubsidized pricing; and the price swing between the M8 and the E8 is huge. If it came down to buying the M8 for $900 or the E8 for $450, I'd take the E8 no questions asked.

RE: What?
By swizeus on 6/3/2014 12:53:16 PM , Rating: 2
After making themselves famous with HTC One, now everybody wants one but some of them (perhaps the some is a lot) don't have a deep pocket, so here comes the cheap one. If you are talking in US Market Scope that might be the idea, but hey, they don't just sell it in US Market. China Market might have a cheaper deal, but brand matters there, and they do recognize cheap imitation from the real ones, they proud to have the real one without having to break their bank

RE: What?
By BRB29 on 6/3/2014 1:02:34 PM , Rating: 2
If it came down to buying the M8 for $900 or the E8 for $450, I'd take the E8 no questions asked.

One problem

M8 = $650
E8 = $450

$200 difference for 2 of the most significant defining features of HTC Ones over any other smartphone out there.

RE: What?
By Brandon Hill on 6/3/2014 1:11:21 PM , Rating: 2
1) You're mixing U.S. pricing for the unlocked M8 with Chinese pricing for the E8. They're not directly comparable.
2) The E8 likely isn't even coming to the U.S., as it's only been announced for China [for now]
3) Can't we all just get along? :)

RE: What?
By BRB29 on 6/3/2014 1:15:11 PM , Rating: 3

*hold hands

RE: What?
By coburn_c on 6/3/2014 3:34:39 PM , Rating: 2
The G2 has a bigger screen, bigger battery, and a smaller chassis, and can be had for 50 dollars less from T-mobile.

RE: What?
By Flunk on 6/3/2014 5:00:22 PM , Rating: 2
Nope, but it is why they're buying the Samsung Galaxy S5, S4, S3, S2, S...

RE: What?
By EasyC on 6/4/2014 10:39:48 AM , Rating: 3
But the M8 is cheaper than the S5....

At least from my 5 minute Google search.

People are sheep to marketing. Samsung is the Apple of the Android world and markets the crap out of everything. HTC, while they design better devices IMO, doesn't market worth a damn, and thus doesn't sell as much.

HTC just needs to learn to package a good marketing strategy with a good product.

RE: What?
By Reclaimer77 on 6/4/2014 2:01:21 PM , Rating: 2
HTC = no SD slot or removable battery.

To most people that's the kiss of death in the Android universe.

But I agree, HTC's marketing has been horrid.

RE: What?
By superflex on 6/6/2014 8:58:58 AM , Rating: 2
The M8 has a SD card slot, but I guess that's not in the daily talking points Samsung sends you.
My M7 still runs all day on "gasp" on non-replaceable battery.

RE: What?
By Gunbuster on 6/4/2014 4:24:51 PM , Rating: 2
US customers are into cheap, lust look at the Lumia 520.

The problem is that cheap is $50-$70. "Cheap" is not dropping the price of a handset from $650 to $500.

Haha, naming scheme
By atechfan on 6/3/2014 8:18:44 AM , Rating: 2
I agree. Their upcoming Windows 8 phone, the W8, makes since from one point of view, as W8 could be read Windows 8, but it could also be read as "wait", and in, "wait, don't buy this until you've looked elsewhere".

I just wanted to say
By ShaolinSoccer on 6/3/2014 10:21:25 AM , Rating: 2
This article links to another article of the HTC M8 that claims the Samsung S5 doesn't have an extreme battery saving mode in which it does. You can turn that feature on and it will make your battery last 15+ days. I know this because I own one.

"This is from the It's a science website." -- Rush Limbaugh

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