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Print 17 comment(s) - last by Zingam.. on Oct 12 at 8:46 AM

Another one bites the dust

We reported earlier this week that HTC is still on the ropes after issuing another dismal earnings report. The company's earnings missed analysts' estimates by a long shot, and its profits for the quarter were down 50 percent compared to the same period last year.
 
Now, we're learning that HTC is bailing on the U.S. tablet market after failing to generate much interest among customers. HTC thought that it could conquer the U.S. market with devices like the 7" Flyer and the LTE-capable 10.1" Jetstream.
 
"We're watching that market [tablets] very, very closely," said HTCs Jeff Gordon. "It was a great learning experience for us, and they definitely met expectations."


HTC Flyer
 
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.
 
Tablets are becoming a lucrative business for hardware manufacturers, and players like Apple and Amazon have cornered the market. Even Microsoft is looking to get in the game with its own-branded Surface, which runs Windows 8.
 
HTC, however, is committed to reentering the market once it comes up with a proper business plan (and credible product) to counter Apple's iPad according to Gordon.

Source: Fierce Wireless



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I didnt even know...
By retrospooty on 10/10/2012 5:07:33 PM , Rating: 3
That HTC had a tablet LOL.

I just got myself a Nexus 7 and am loving it. Perfect size and great price. Its already got Android 4.1.2 and is fast as hell.




RE: I didnt even know...
By Brandon Hill (blog) on 10/10/2012 5:13:12 PM , Rating: 3
quote:
I didnt even know... That HTC had a tablet LOL.


Well, there's HTC's first problem :)


RE: I didnt even know...
By retrospooty on 10/10/2012 5:18:48 PM , Rating: 2
Oy... 1 tablet from the 1st half of 2011 with a single core CPU. That is really outdated considering how fast mobile tech moves these days. No wonder I never heard of it. It couldnt possibly make anyone short list.


RE: I didnt even know...
By spread on 10/10/2012 10:26:48 PM , Rating: 2
It was a decent tablet. The construction was very nice but damn that HTC sense UI is trash and the lack of updates killed it.

Way to do a half ass job HTC. Maybe that's why nobody wants to buy your junk.


RE: I didnt even know...
By Old_Fogie_Late_Bloomer on 10/11/2012 11:08:03 AM , Rating: 2
I really wish these manufacturers would get it out of their heads that their UI customizations add value to their products, 'cause they don't.


RE: I didnt even know...
By Kepler on 10/12/2012 7:06:34 AM , Rating: 2
Honestly, all they need to do is make them optional. When you start up your phone select "Stock Android" or "HTC Sense experience", and switch the launcher per their selection.

Doesn't seem like it is that hard. Then when updates come out, you can always update to the latest Android, and if you really want Sense, just wait for HTC to get it out.

This would also give a great indication of how much these "improvements" actually help sales.


HTC Tablets Are Generations Behind
By RicheemxX on 10/10/2012 5:26:05 PM , Rating: 3
I like HTC, love HTC Sense but their tablet designs were a few generations behind. The hardware was sub-par for the current market. The prices weren't as good as they could have been and they had a bit of an odd shape and cheaper plastic feel that didn't help. When they hit the market they felt like everyone else's first generation tablets so they couldn't compete with the 2nd or 3rd gen devices.

Personally I hope they can get things together.




RE: HTC Tablets Are Generations Behind
By geekman1024 on 10/11/2012 12:43:10 AM , Rating: 3
When the Galaxy Note was freshly out in the market, I walked in to a mobile device shop and see the already-more-than-one-year-old Flyer sits next to the Note. The Note has a 1899MYR price tag awhile the Flyer is tagged with 2399MYR. Heck, even iPad2 was sitting quietly with a price tag of 1699MYR.

As a side note, here in Malaysia we translate "HTC" to "Harga Tinggi Company", the first two words means "High Price" in Malay.

I LOLed at Flyer's price tag and turned and walked away.


By Zingam on 10/12/2012 8:46:44 AM , Rating: 2
Same thing around here at the opposite end of the world.


funny title
By MadMan007 on 10/10/2012 7:17:44 PM , Rating: 2
I misread 'bails' as 'balls' from the Anandtech front page. I really wanted to find out wtf that actually meant and here I am...not nearly as exciting as I'd hoped.




RE: funny title
By Brandon Hill (blog) on 10/10/2012 7:45:56 PM , Rating: 2
Sorry, there's no teabagging going on in here ;)


RE: funny title
By geekman1024 on 10/11/2012 12:21:31 AM , Rating: 2
Well, Galaxy Note can teabag the Flyer anytime, any style it want.


HTC
By flubaluba on 10/10/2012 9:40:12 PM , Rating: 2
This is only in America right?, they are still selling in the rest of the world right? Gees you made it look like i might never get an HTC tablet again.

Might this not be a trend for Tablet makers. Dont even bother with the American market at the moment with all the patent problems. I know i would be ignoring that market at all costs if i was manufacturing tablets, at least until i had guarantees that i would not be sued for having a screen that when people tapped on it i could be sued for a swipe to unlock patent.




RE: HTC
By Brandon Hill (blog) on 10/10/2012 9:54:12 PM , Rating: 2
quote:
This is only in America right?, they are still selling in the rest of the world right? Gees you made it look like i might never get an HTC tablet again.


**Looks at title, scratches head**


RE: HTC
By geekman1024 on 10/11/2012 12:27:48 AM , Rating: 2
No rounded corner rectangular Android devices for the U.S.!

You should send your appreciation to Steve Jobs and Apple for this.


Servers them well
By bug77 on 10/11/2012 5:31:06 AM , Rating: 2
It seems they differentiated themselves out of the market. Sense or ICS/JB? Guess which will consumers want more?
It's like HTC doesn't realize they're a hardware company so they have to advertise why their design is better then others. Then again, they don't act as a software company either, otherwise we'd have the more recent versions already.




Of course not...
By Apone on 10/11/2012 12:13:47 PM , Rating: 2
quote:
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.


it seems like the consumer wants all players to jump on the tablet bandwagon but I applaud HTC for actually utilizing some business strategy instead of continuining into the tablet market without a game plan. Strategic Management 101 says that you never ever attack a competitor(s) strengths, you exploit their weakness. Upon doing their due diligence, I'm sure HTC realized there's a definite potential to compete in the tablet market but still has to work on its angle of attack. Would be interesting to see what they come out with innovation-wise that might give Apple, MSFT, Amazon, etc. a run for their money.




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