Print 17 comment(s) - last by Mike Acker.. on Jan 3 at 9:46 AM

The phone will be sold in the U.S. and Europe

It's very rare that you see someone using a mobile phone that isn't a smartphone, but these high-tech mobile devices aren't for everyone.

That's why Fujitsu Ltd. is looking to sell a smartphone that is easy to use in the United States and Europe, and it's especially made for senior citizens.

The phone, called "Raku-Raku Smartphone," has features such as larger letters, higher volume and display images that are easier to see. These are meant to appeal to elderly U.S. and European citizens.

Why the U.S. and Europe specifically? Fukitsu said Apple and Samsung have already taken over the smartphone market in these areas, and that it doesn't have the money to market a brand the way those two have. However, it did see an opportunity to market a smartphone to the elderly (which Apple and Samsung have not done yet).

Also, Fujitsu is looking to sell devices in areas other than Japan to increase sales.


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Very smart
By Egglick on 12/31/2012 4:24:40 AM , Rating: 2
If Fujitsu actually delivers a halfway decent product (and markets it properly), they could be laughing all the way to the bank. Phones are now considered a necessity, and there aren't many options for older people, aside from the most basic of phones. It's a huge and almost untapped market.

While they may not use all of the features, there isn't a grandparent in existence who wouldn't mind being able to easily receive pictures or videos of their grandkids.

RE: Very smart
By hughlle on 12/31/2012 6:25:16 AM , Rating: 3
Just remember that considering something a necessity is not the same as something being a necessity.

My grandparents have no mobile phones, landlines have proven to be more than sufficient for them. I'm 24 and I have no real use for a mobile phone.

RE: Very smart
By Flunk on 12/31/2012 8:49:07 AM , Rating: 2
Yes, mobile phones are a luxury. Sure, a lot of people are used to them and use them all the time, but the world wouldn't end if they all disappeared tomorrow. You can't say that about the atmosphere for example.

RE: Very smart
By zephyrprime on 1/2/2013 4:59:04 PM , Rating: 2
Honestly, you're a luddite. There are probably more cell phone lines than there are land lines at this point.

RE: Very smart
By pugster on 12/31/2012 8:59:50 AM , Rating: 1
I don't see what is the point of making a 'dumb' smartphone. There are plenty of dumbphones out there that caters to old folks.

By zebrax2 on 12/31/2012 5:40:15 AM , Rating: 1
That UI actually looks pretty damn good

By themaster08 on 12/31/2012 8:44:22 AM , Rating: 4
It looks a little like Windows Phone's Live Tiles.

By shabby on 12/31/2012 10:47:51 AM , Rating: 2
Windows phone was made by old people, for old people...

By Samus on 1/1/2013 2:27:31 PM , Rating: 1

By haukionkannel on 12/31/2012 11:40:17 AM , Rating: 2
It is good!
It has big phone button, one button for messages and battery indicator. Anything that normal people can hope for a phone. I think that those 1,2,3 are preselected phone numbers? Even better would be a name or a word. Like San, Taxi, Hospital.
But all in all much better than those icon systems fron the hell that normally are sold to peoples.

Good idea IMO
By Beenthere on 12/31/2012 10:42:37 AM , Rating: 2
Not just for the elderly but also for those with vision and hearing issues, so the market could be pretty large.

"smartphone" -- not so smart
By Mike Acker on 1/3/2013 9:46:07 AM , Rating: 2
the small, hi-res tablet -- with WiFi -- will OBSOLETE the "smartphone" as folks realize that a tablet, particularly a hi-res tablet -- is much better for data -- and a $100/year no contract flip-hone is all that is needed for mobil comm

If old people...
By ipay on 12/31/2012 10:31:53 AM , Rating: 1
If old, western people can't learn how to use something as simple as a phone, how are they going learn those Nihongo characters? ;)

dedicated niche
By Nortel on 12/31/12, Rating: -1
RE: dedicated niche
By kamiller422 on 12/31/2012 12:52:54 PM , Rating: 2
You really hated to say that? Must have been painful to type.

RE: dedicated niche
By Nutzo on 1/2/2013 11:03:18 AM , Rating: 1
Except most older people would never spend that much on a mobile phone. They generally see a cell phone as something for emergencies at maybe $100 a year, not the $100+ a month a an iPhone costs.

RE: dedicated niche
By Nutzo on 1/2/2013 11:05:04 AM , Rating: 1
However I do agree with the 1st part of your statement :)

Hate to say it but the iPhone is dead

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan

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