Customers wanted nothing to do with it

Electronic Arts (EA) has decided to nix its Online Pass program due to a lack of customer interest.

Online Pass unlocks online features and bonus content for many EA games. It requires a code, which can only be used once. If you play the game on another console or bought the game used (and the original owner used the original code), then you have to pay for a new code. 

EA released Online Pass in an effort to battle the used games market, where it (along with other game publishers like Ubisoft and Activision) have worried about losing revenue to GameStop's hoard of used games. 

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But now, EA is doing away with Online Pass because gamers don't seem to be interested in the extra online features for games such as "Battlefield 3." 

“Yes, we’re discontinuing Online Pass,” EA senior director of corporate communications John Reseburg said. “None of our new EA titles will include that feature. 
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”

Source: Forbes

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