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The price cut was unexpected

We reported yesterday that Apple was set to boost the clock speeds of its popular MacBook Air family of ultraportable notebooks. Not much else was known at the time, but today we’re learning that higher clock speeds are just half of the story.
 
Instead of the 1.3GHz processors that used to ship with base 11” and 13” MacBook Air models, a dual-core 1.4GHz Intel Core i5 processor now sits in its place. In addition, build-to-order (BTO) models can still be equipped with a dual-core 1.7GHz Intel Core i7 processor.

 
All other specifications remain the same, meaning that base configurations will still come with 4GB of RAM and a 128GB PCIe-based SSD.
 
But perhaps the biggest news today is that Apple is cutting the price on its MacBook Airs by $100. That means that the 11” model now starts at $899 while the 13” model rings in at $999.
 
It’s hard to complain about a speed boost (no matter how small) and a price decrease. And Apple perhaps is setting the stage to announce 11”/13” Retina MacBook Air models at a later date at $999/$1099 price points.

Source: Apple





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