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Print 22 comment(s) - last by crispbp04.. on May 1 at 9:16 AM

The price cut was unexpected

We reported yesterday that Apple was set to boost the clock speeds of its popular MacBook Air family of ultraportable notebooks. Not much else was known at the time, but today we’re learning that higher clock speeds are just half of the story.
 
Instead of the 1.3GHz processors that used to ship with base 11” and 13” MacBook Air models, a dual-core 1.4GHz Intel Core i5 processor now sits in its place. In addition, build-to-order (BTO) models can still be equipped with a dual-core 1.7GHz Intel Core i7 processor.

 
All other specifications remain the same, meaning that base configurations will still come with 4GB of RAM and a 128GB PCIe-based SSD.
 
But perhaps the biggest news today is that Apple is cutting the price on its MacBook Airs by $100. That means that the 11” model now starts at $899 while the 13” model rings in at $999.
 
It’s hard to complain about a speed boost (no matter how small) and a price decrease. And Apple perhaps is setting the stage to announce 11”/13” Retina MacBook Air models at a later date at $999/$1099 price points.

Source: Apple



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Wait...
By marvdmartian on 4/29/2014 7:48:16 AM , Rating: 1
Did I wake up in some weird alternate universe?? Apple improved a product, and didn't demand MORE money??

Man, you could knock me down with a feather right now!! ;)




RE: Wait...
By Brandon Hill (blog) on 4/29/2014 8:13:20 AM , Rating: 2
Haha!

But in all honesty, the 11" model at $899 is a very good bargain. Throw in an educational discount and it's even better.


RE: Wait...
By chµck on 4/29/2014 9:19:52 AM , Rating: 2
Those prices are actually quite a bit cheaper than I thought apple was charging for the airs...


RE: Wait...
By ilt24 on 4/29/2014 9:50:44 AM , Rating: 2
I agree, but $200 to go from 128GB to 256GB is ridiculous today; although I guess it's a better deal than $100 to go from 16GB to 32GB in an iPhone.


RE: Wait...
By Reclaimer77 on 4/29/14, Rating: 0
RE: Wait...
By BRB29 on 4/29/2014 10:23:31 AM , Rating: 3
quote:
This is sarcasm, right?


No, look at what the competition is charging. The prices for both 11" and 13" are pretty good. i would pick up the 13" for $999 if I didn't already have a laptop.

I think you just hate everything Apple


RE: Wait...
By Reclaimer77 on 4/29/2014 11:23:40 AM , Rating: 2
And then add the cost of Boot Camp and a copy of Windows on top of that. For the TRUE cost of the product.

Unless you actually intend to use OSX full-time, in which case...AHAHAH!!!


RE: Wait...
By aliasfox on 4/29/2014 11:36:25 AM , Rating: 2
Boot Camp, at least, is free.

And OSX is fine for a lot of things, especially basic needs at home - general web, multimedia, image editing stuff is all fine (if not great) on a Mac.

Just don't make me sit on Excel for Mac for longer than absolutely necessary. It's bad enough on Windows, it's atrocious on a Mac.


RE: Wait...
By aharris02 on 4/29/2014 12:09:08 PM , Rating: 2
Excel is fine on Windows, but agreed that it is absolutely atrocious on Mac. Always has been, and unfortunately I don't think Microsoft has an impetus to make it better on their competitor's platform.


RE: Wait...
By peterrushkin on 4/29/2014 12:58:35 PM , Rating: 3
What do you mean using OSX full time?

I'm a non-windows developer. This means I have no use for Windows at all.

Sublime Text 2
MS Office for Mac
Skype
All browsers except IE.
iTunes
Transmit for FTP/SFTP
MySQL workbench
Photoshop
VLC
So many other apps
heck I have VMware Fusion for when I need to check something in IE (which is rare).

I've replaced my Windows 7 desktop. Heck, I won't ever try 8.x. So good riddance to MS.

I don't see the point in using Windows any more.

I don't see what applications I am missing out on either, due to not running Windows.


RE: Wait...
By Clairvoyant1 on 4/29/2014 1:21:06 PM , Rating: 5
I'm a Windows user but this comment is just idiotic. There are plenty of folks using OSX full time. Jesus Christ, DT is full of idiots.


RE: Wait...
By Reclaimer77 on 4/29/14, Rating: -1
RE: Wait...
By atechfan on 4/29/2014 5:39:17 PM , Rating: 2
It is the a premium priced laptop with a budget quality display. I think reclaimer has a point.


RE: Wait...
By tayb on 4/29/2014 11:34:39 AM , Rating: 2
Apple does this every single year with their entire product line. No iPhone has ever been more expensive than the previous iPhone and routine hardware upgrades have always come at the same or lower cost of the previous model. This isn't new.


RE: Wait...
By marvdmartian on 4/29/2014 1:45:21 PM , Rating: 2
Yeah, and evidently, EVERYONE'S sarcasm meter is broken this morning. Even with a winky in place!


RE: Wait...
By aharris02 on 4/29/2014 3:21:41 PM , Rating: 2
I think by now the guaranteed anti-Apple meets Illogical-Politics comments on DT just feel old.

I have use for both Apple & Windows platforms, but it's painful to even visit DT because the vitriol and bias are so pervasive.

So yes, it was sarcastic, but I'm willing to bet some intelligible conversation would be more welcome.


RE: Wait...
By crispbp04 on 5/1/2014 9:16:01 AM , Rating: 2
They have to cut prices because even though they are nice machines, only idiots would buy a non-touchscreen laptop at this point in time... given how well win8.1 update 1 is being received, the writing is on the wall for these non-touchscreen based macs.


By aharris02 on 4/29/2014 9:53:48 AM , Rating: 1
"omg apple sucks they kill babies!"

-DT Community




By chµck on 4/29/2014 11:16:25 AM , Rating: 1
By aharris02 on 4/29/2014 11:33:49 AM , Rating: 3
Umm, I don't think that means what you think it means.


By NAVAIR on 4/29/2014 4:46:57 PM , Rating: 2
And destroy the enviroment, operate sweat shops...


By aharris02 on 4/29/2014 5:22:48 PM , Rating: 2
I'll kindly refer to my comment above: "guaranteed anti-Apple meets Illogical-Politics comments."


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