Prince's antics in the online arena are
no stranger to most tech followers. The eccentric musical artist
has a relative distaste for technology and the internet due to
unauthorized copies of his music and videos floating around in
Now, however, Prince has taken his tech
hatred to the next level according to an interview
he gave to the Daily Mirror. "The internet's
completely over. I don't see why I should give my new music to iTunes
or anyone else," said Prince. "They won't pay me an advance
for it and then they get angry when they can't get it."
The legendary artist went on to
compare the internet to a television station that many
30-something-year-olds grew up on, only to see it dissolve into a sea
of reality TV shows: MTV. "The internet's like MTV. At one time
MTV was hip and suddenly it became outdated. Anyway, all these
computers and digital gadgets are no good."
"They just fill your head with
numbers and that can't be good for you."
It's quite interesting that Prince
takes such a hard stance against online music stores like iTunes,
which holds a 69
percent share of the online music market. ITunes is also the
world's largest single retailer of music with a share of 26.7
For his latest album, 20Ten, Prince has
taken the unusual move of distributing
2.5 million free copies of the album in the United Kingdom. While
the idea of free distribution for an album is not exactly unheard of
for a popular artist/group, 20Ten will be distributed for free in
July 10 editions of the Daily Mirror. Similar promotional
schemes will be deployed for French and German audiences.
According to Rolling Stone, no
official release date has been set for the United States.
Prince in the past has taken set
his targets on YouTube, The Pirate Bay, and eBay.