Independent research often is used to verify thing we knew all along. Among the studies to fall in this category was the recent market research which confirmed that Apple computers, on average, cost nearly twice as much as Vista computers. This is good news for Apple, who despite a reinvigorated advertising campaign from Microsoft, is cashing in on its chic brand image.
In the latest NPD sales info, Windows PCs had a strong 80 percent unit share at online and brick-and-mortar retail stores in June and July. However, despite having less than 20 percent unit share (some units were netbooks running Linux distros), Apple managed to make over 35 percent of the revenue share -- over 1 in 3 dollars spent on computers. Apple may not be beating Windows in sales, but it is making a lot of money.
Notebooks are the biggest sales category according to the latest report, with unit sales expected to eclipse 148.2 million this year, says research firm IDC. Year-to-year growth rates of notebooks were 37.2 percent and an impressive 44.7 percent outside the United States.
Apple laptop revenues continued to rise, growing 30 percent, compared to Windows which showed 1.5 percent growth. Windows fared better in unit growth, which was 10 percent compared to 35 percent for Apple. Windows is selling more, but Apple is selling less for more. The lowest priced Apple computers were $1,099, while most Windows partners had a model priced at below $500.
The average sales price for both Windows and Mac computers dipped slightly. For Windows in July and August Window's ASP fell to $694, from $700 in June. Meanwhile, Apple's dipped to $1,471, down from $1,515 in June and $1,588 in June 2007.
The report generally was good news for Apple, but some analysts, such as eWeek's Joe Wilcox think that Apple has hit a peak at its current price point. Wilcox wrote, "What's next? I predict that Apple's grab for dollars has gone about as far as it can, without price cuts. Apple's higher prices buck industry trends. About two weeks ago, IDC credited low-cost portables for driving worldwide PC shipments. The trend in notebook buying is lower pricing in a market where Apple sells high."
To add to its worries about netbooks, Apple also has to recover from a beating on the stock market. RBC Capital analyst Mike Abramsky downgraded his rating on Apple, following a survey from RBC conducted with ChangeWave, which indicated Mac sales could be cooling off in the corporate market. The result was dramatic, with Apple shares taking the worst hit in eight years.
Shares of Apple plunged 18 percent, after falling 16 percent in only an hour. The losses in that hour cost Apple $18B USD in market capital. The losses for the day brought its stock down to May 2007 levels. Some analysts argue that the market and fellow analysts overreacted to the report. Nonetheless, despite the good news, Tuesday was a painful day for Apple.
quote: Pissed off by Microsoft Windows
quote: Unfortunately, if people want to have a wide selection of applications they have to stuck with Windows.
quote: I find it amusing that Kelmon is now a Mac fan
quote: Pirks has swapped sides to being an Apple hater
quote: I've been able to find a lot of Linux programs that work better for me than their Windows equivalents
quote: But if you're a gamer, you really can't get a better laptop than a Mac.
quote: Is the 8600 in the Apple that much worse than the 8800 in the Apple
quote: Windows is selling more, but Apple is selling less for more.
quote: which confirmed that Apple computers, on average, cost nearly twice as much as Vista computers.
quote: a good 80% of the population are computer illiterate, which makes it even more sad that they use Windows instead of Macs
quote: Pricey, yes, but not insane
quote: You would be computer illiterate AND insane to buy the $3k 17" MBP
quote: That same person is perfectly suited with the base 1.83GHz CPU, 1GB ram, the stock CD-RW, and a $25 keyboard/mouse combo from PC-Shack
quote: Apple is always selling less for more. Its just losers who knows nothing about computers will buy an Apple. sad.
quote: They have released many articles showing the holes in the code, and security problems with all the major operating systems, and Vista was better off than OS X.
quote: Reading comprehension is not needed. Perhaps my response wasn't clear (sorry about that, if so) but I know exactly what you were stating and it's utter rubbish no matter how you phrase it. Are developers writing code on a Windows machine producing better code if they upgrade from XP to Vista? It's a preposterous suggestion without a shred of merit.
quote: And, no, I do not agree that Apple took UNIX and made it crappy. What they did was take UNIX, dragged it into the 21st century, and built a user-friendly computing platform on top of a stable foundation. In what possible way has OS X made UNIX "crappy"? It's a certified UNIX distribution with a GUI. If you want "old skool" UNIX then the Terminal provides the same CLI joys as any other UNIX distribution. Do you want me to argue that Microsoft took DOS and made it crappy with Windows? Of course not.
quote: Are developers writing code on a Windows machine producing better code if they upgrade from XP to Vista? It's a preposterous suggestion without a shred of merit.
quote: YES, I DO UNDERSTAND! For crying out loud, at what point have I ever suggested that the programmer was programming for the platform they are writing their code for? This is still the stupidest thing I've read for a while (including on Digg, and that takes something).
quote: Apologies for the DOS/Windows - I was merely illustrating a point that putting a GUI on top of CLI-based OS does not make it "crappy". Rather, it should produce a far more accessible system.
quote: Reading comprehension, lets try this again. I said, if he switched to a Mac, being a programmer, state of being, not programming for Mac per say, I would be worried about his code in general. The reason I would worry about this, is because if you willingly switch to a less secure platform, especially with 25 years of coding knowledge, you are making a bad decision, or you don't know any better.
quote: Maybe the MacBook Pro is pricier because it is smaller and lighter (by a pound!), has a faster CPU (2.5GHz or 2.6GHz), larger screen
quote: In terms of hardware an Apple box is a Windows machine because windows can be run on it.