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The U.S. 2012 election night was the most tweeted event in the country's political history

A Twitter post by newly re-elected President Barack Obama scored the title of most popular tweet last night, further marking the power of social networks in the elections (and just about everything we do). 

At 11:16 p.m. EST last night, Obama posted a tweet that said "Four more years," which included a picture of him hugging his wife, Michelle Obama. Just 22 minutes after this was posted, it became the most retweeted tweet in history. As of this morning, it nearly tripled at more than 635,000 retweets. 


Another tweet from Obama last night quickly became the second most-tweeted post. The tweet said, "This happened because of you. Thank you."

This further proves that social networking (in this case, mainly Twitter) plays a major role in several sectors of our lives. We don't just use it to tell the world that we ate a bowl of macaroni and cheese anymore -- its power is leveraged to help presidents win elections.

According to Rachael Horwitz, a Twitter spokeswoman, there were 31 million tweets related to the election last night (23 million of these were between 6 p.m. and midnight EST alone). Only minutes after Obama's win, there was a peak of 327,000 tweets per minute. Horwitz said the U.S. 2012 election night was the most tweeted event in the country's political history.

"Twitter brought people closer to almost every aspect of the election this year," said Horwitz. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."  

Source: Twitter





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