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PinkVisual is looking to out innovate filesharers, rather than sue them.
Company says they don't like illegal downloads, but acknowledges that they're reality and unlikely to go away

At one time, digital video was viewed as a titillating fantasy to the heads of the porn industry.  Now used and abused by those who illegally download, porn studios wish desperately for a means of release from the rough bondage of file sharing.

But even as Vivid Entertainment and Larry Flynt Publications have looked to whip internet users into line with thousands of lawsuits in recent months, a smaller porn firm is looking to achieve deeper market penetration with a different approach.

Up-and-comer PinkVisual's CEO Quentin Boyer discusses in an interview with CNET the hard reality of piracy and his company's plan to get on top by offering customers pleasure rather than the pain of lawsuits.

He states, "You've had a lot of companies, both in mainstream and adult entertainment, who've been kind of stubborn on the question of access and convenience. They want people consuming their content the way the companies want it consumed. They want to monetize it the way they want to. About two years ago we began to see that as a losing battle."

He elaborates on his plans to give customers more bang for their buck, stating, "A consumer who will come onto the Internet and buy adult content is someone who wants access and convenience. At the end of the day, lots of people provide the same kind of content. So, how do I differentiate myself as an adult-content producer? I give them better technology, better user experience, and better price point."

He believes that some of those naughty pirates may become paying customers.  He comments:

Part of our thinking is that you don't really benefit from bickering [or] by pointing fingers at the large user base that's out there. Setting aside for a second the question of whether some of them are ripping your content from a DVD and uploading it to the torrents, what do I have to gain by ostracizing this huge group of people, which is a mixed bag of people who might be willing to purchase and people who will never purchase?

I certainly understand the frustration that rights holders feel. We experience the same frustration. But at some point you have to be pragmatic and say, "OK piracy is a fact of life. It's been there for a long time. Now what?"

The issue of piracy is certainly a challenging one for any content provider, but PinkVisual is one of a growing number of indie film, gaming, and adult entertainment studios to argue you don't have to be hardcore about piracy to score new business.

It's better to find new ways to please the customers, at the end of the day says Mr. Boyer, adding, "[But] who knows, we could be wrong."



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why do people donwload porn illegally?
By tayb on 2/24/2011 2:42:09 PM , Rating: 2
I am going to go out on a limb here and proclaim that the business model of paying for porn is dead and that the vast majority of illegal downloaders do so because they are unwilling to pay regardless of the price.

Come on have these guys never been to google.com? Why would people pay for poem when it so abundantly available free of charge? People download these specific movies because they are available and easy to download but if these movies disappear most of these people wont move to paid subscriptions they will just switch to other means of free porn. Andbthere are looooooots of other means.

As a side note my droid x does not like the word porn. It constantly wants me to auto correct to poem. Also, great article title.




RE: why do people donwload porn illegally?
By smackababy on 2/24/2011 2:49:34 PM , Rating: 2
The same thing can be said about movies and music. This company seems to understand that in order to overcome the hurdles of your content being available for free with very little hassle, you have to provide something more.

We will never live in an age where everything is free, because nothing of entertainment value will be produced.


RE: why do people donwload porn illegally?
By tayb on 2/24/2011 11:08:08 PM , Rating: 4
The same cannot be said about movies and music because there is no shame in buying those legitimately. I'm not condemning or condoning paying for porn but the reality is that most people do not want to do it because it increases the likelihood of getting royally embarrassed. Most people with wives (or husbands) would definitely think twice about signing up for a porn subscription but probably wouldn't bat an eye to checking out some free online porn while the spouse was out of the house.


RE: why do people donwload porn illegally?
By theapparition on 2/25/2011 4:21:07 PM , Rating: 4
Exactly why many marriages fail today. Too much secrecy and deception, all due to insecurity.

My wife sends me porn clips. Some are homemade. ;)

Maybe explains why we've been married for almost 20 years.


By YashBudini on 2/27/2011 12:01:29 AM , Rating: 3
Maybe it explains why half the neighbood kids are hacking your wireless connection, and loving it.


By FaceMaster on 2/28/2011 6:07:50 AM , Rating: 5
quote:
My wife sends me porn clips. Some are homemade. ;)


Pics or it didn't happen.


RE: why do people donwload porn illegally?
By Some1ne on 2/25/2011 6:15:24 AM , Rating: 5
quote:
We will never live in an age where everything is free, because nothing of entertainment value will be produced.


Ah, but that ignores other possibilities. For instance, what if we lived in a world where a $10 monthly "piracy tax" was levied on each Internet connection, the proceeds of which were distributed to content authors based upon the relative popularity of their content during the month, and where Internet users are legally permitted to download whatever content they want without restriction?

Then from my perspective as an Internet user everything would indeed be free (it's included as part of the $10 that I pay). And from the perspective of content creators there's still incentive to produce content, because 200 million Internet subscribers (in the U.S.) at $10 each equates to $2 billion being doled out monthly to the most popular content producers.

Of course there will be the expected "no new taxes" complaints, but that's really beside the point. The point is, the options aren't simply an either-or choice between "everything is free" or "things stay exactly like they are". Personally I will be very surprised if some middle ground is not reached. Something probably in line with popular services like NetFlix where users pay a flat fee for unrestricted access to as much content as they want/are feasibly able to consume.

There may never be a time where everything is free, but the days where people pay for each individual piece of content that they consume are severely numbered. That model started dying the day the Internet made it possible for anyone to access every piece of content ever created (and digitized) at a distribution/delivery cost of essentially zero. I for one welcome its impending demise.


RE: why do people donwload porn illegally?
By JediJeb on 2/26/2011 2:41:02 PM , Rating: 3
Works until the grandmother living down the street realizes she is paying $10 per month to fund somebody downloading porn when all she does is check email. The majority of people including myself do not like to pay for what others receive without having the choice do to so.


By Some1ne on 2/27/2011 12:12:00 AM , Rating: 2
Well then that should be her wakeup call to get with the times and start using the Internet to its full potential. If she chooses not to then she's not funding someone else's downloading, she's just paying for the same access that everyone else gets and then choosing not to use it. If I pay to register a car and then don't drive it I'm not funding someone else's roads, I'm just foolishly choosing to not take advantage of a service that I spent good money to access.

Although if you really want the ability to opt-out, it's not inconceivable to have a system where ISP's offer two flavors of connections; the good kind that costs $10 extra per month but lets you legally access pretty much anything you want, and the grandmother kind that's slightly cheaper but which also disallows popular file-sharing protocols (grandmother doesn't need bittorrent support to send emails) and which can still get you fined $100,000 per infraction (or whatever ridiculous number the current rate is) if you're caught using it to download any copyrighted content that you haven't paid for.

Yes, I think it would be technically possible for ISP's to offer that kind of setup. But I also think that there would be very little demand for the "grandmother" option. Particularly if people were honest with themselves about their downloading habits.

And I would bet that the majority of people who don't want to pay extra are the same people who download copyrighted content off the Internet without paying for it. Frankly, anyone under the age of 50 who claims that they do not and have not ever downloaded illegal content over the Internet is most likely liar.


RE: why do people donwload porn illegally?
By verteron on 2/27/2011 3:14:12 AM , Rating: 2
I think you missed a point, although he is not pointing it out either.

Grandma has grandkids, they watch Toy Story and Teletubbies. They freely download and watch those, no financial transaction is needed. Kids are free to play what they want.

Pixar gets a bump in popularity, so they get a larger percentage of that $10 fee. Porn has nothing to do with it.


By tastyratz on 2/28/2011 12:20:49 PM , Rating: 2
aha, but you are assuming the internet is for anything other than porn ;-)

Grandkids might be downloading toy story and teletubbies when grandma is around... but "boy story" and "talls on tubbies" when she is not.

Who actually cares for commercially produced porn these days anyways for more than a laugh?

All kidding aside this model works only to support those whom distribute through large media companies. This also squelches indie artists and innovation at the small level by advocating for a negotiated rate based on popularity.
That $10 a month might be distributed based on what is most commonly downloaded but you are forgetting several things:

1. The new artists will have less incentive because they might get fractions of a penny. Small time lables or unsigned artists would have no choice but to sign away their souls to make money with the "it is all free" mentality.

2.
This set fee you say of $10 will be renegotiated like a bad union. I do not want my internet price negotiated with the digital uaw.
Who negotiates this rate? Major isp's? Throw in some lobbyists and watch that skyrocket.

3. Legal media will require a traceable distribution system to count out who actually gets doled what. You will have to download from said system most likely to be in the clear. People will download from elsewhere anyways.

4. ISP's would have to keep track of users who download media content from said distro system or elsewhere, and match up IP's. This adds an additional layer of overhead.

5. In the end the content producers and talent will see practically nothing, even less than they do now. As it is the *iaa absorbs almost all of the profit, it is nearly impossible to be a REALLY successful artist these days without being a bilboard topper.


By Warwulf on 3/2/2011 12:02:36 PM , Rating: 2
quote:
The majority of people including myself do not like to pay for what others receive without having the choice do to so.


It must burn you something fierce having to pay for all those pesky police, fire, and EMS services when you're not using them. And public libraries, community colleges, roads you don't drive, streetlights, sex ed...


RE: why do people donwload porn illegally?
By quiksilvr on 2/24/2011 3:05:06 PM , Rating: 5
The thing is though, the quality on those sites are mostly terrible. I mean, yes, they get the job done, but if you want to see a particular star doing the dirty, there are some clips you can't find or its mostly just underground amateur videos. And torrenting, though fast, doesn't always have what people are looking for. Furthermore, if you're in the mood NOW, you'd rather not wait 15 minutes for a clip to download.

Personally, I could care less. Just find a clip and some lotion and I'm good. I'm not terribly picky about this sort of thing. But I know people out there that would gladly pay $5-$10 a month for an unlimited HD pass to all the stars you know and love. If it works for Netflix and Hulu, why not porn?


RE: why do people donwload porn illegally?
By smackababy on 2/24/2011 3:30:26 PM , Rating: 2
There was a company that did the Netflix style porn awhile back. They made a lot of money. The pay so much a month for unlimited rentals model is one that works.


RE: why do people donwload porn illegally?
By KentState on 2/24/2011 7:02:30 PM , Rating: 2
Not afraid to admit it, but there was a site I joined for a month that allowed unlimited downloads of full movies by scene. The movies were at the quality of the original source (480i/p or 1080i/p). They never throttle the download speeds as well. Seemed like a good deal at the time.


By StraightCashHomey on 2/24/2011 10:53:41 PM , Rating: 2
Which site are you referring to? I currently subscribe to www.videobox.com. It has a lot of Vivid and EvilAngel, but I don't think it has high-def videos. DVD quality is as high as it goes.

Also, youporn, redtube, etc, are all trash. Most of it is nasty amateur garbage at a very low resolution.


By quiksilvr on 2/25/2011 9:27:39 AM , Rating: 2
Those are hit and miss usually in terms of quality. Sometimes you get 2005 YouTube quality, other times you get 480p widescreen.

Plus xvideos is pretty good too. Again, like I said, I'm not really picky when it comes to this stuff.


By theapparition on 2/25/2011 4:18:30 PM , Rating: 2
1080p porn is such a bad idea. At 480p, the actresses look georgous. At 1080p, you see thier azz is all pimpled, hair in the wrong spots, teeth crooked, boogers in nostrils, etc.
There is a reason many of the mags slather the lens with vasilene before the shoot for a soft look.


By omnicronx on 2/24/2011 4:12:47 PM , Rating: 2
Porn has pretty much always been freely available on the internet, yet it remains of the largest markets on the web. (i.e I disagree)

Seems to me like they are finally coming to the realization that piracy is not necessarily a loss of a sale as the main draw is the fact it is free.

My favorite example is the music industry, do they really feel as though people who are downloading thousands upon thousands of dollars of music would be able to afford said music if bought legally? Clearly the draw is the fact it is free, as the masses just don't have the kind of assets to be buying this much music while still being able to live comfortably. Look back to when records (or even Compact Discs before CD burners were released) were the preferred media of choice, collections were a fraction of the size of what many people have today.


Sanity!
By omnicronx on 2/24/2011 2:22:50 PM , Rating: 5
quote:
what do I have to gain by ostracizing this huge group of people, which is a mixed bag of people who might be willing to purchase and people who will never purchase ?
Finally.. Someone who understands!!!!!!!!

Please give this guy a medal, maybe a nobel peace prize!




RE: Sanity!
By quiksilvr on 2/24/2011 2:47:39 PM , Rating: 5
Or perhaps a Woody?


RE: Sanity!
By someguy123 on 2/24/2011 2:52:28 PM , Rating: 1
I'm sure he has plenty of varying woodies.


Paying who?
By tfk11 on 2/24/2011 4:50:59 PM , Rating: 2
The issue I have with paying for any type of media has more to do with who ends up with most of the money than issues like convenience or value. Very rarely is it the performer or primary creative force that receives the bulk of any media fees but rather it tends to go to a group of individuals who have managed to maneuver themselves between content producers and consumers. It's the same story with porn, music, movies, etc.

At the end of the day the internet has brought content producers and customers closer together than was previously possible and the middle men that were previously needed to deliver content to consumers are getting cut out. They can "innovate" all day long and they'll still be obsolete.




RE: Paying who?
By smackababy on 2/25/2011 8:17:55 AM , Rating: 2
You do realize that the majority of these people you are claiming are obsolete are the people who put up the money for the content to be made, right? If it wasn't for labels and production studios, music would be made in a garage by someone with a nine to five job. And it would not be nearly the quality (recording quality not musical).


RE: Paying who?
By JediJeb on 2/26/2011 2:45:53 PM , Rating: 3
I would be willing to sacrifice a little recording quality for better musical quality any day.


Got enough cheesy sexual Innuendo?
By lawrance on 2/27/2011 10:54:58 AM , Rating: 2
Is Jason Mick still in Jr. High? He was so desperate to stretch the innuendo into the headline that it borders on not making sense.

"Porn Studio Goes Hard at Innovation Rather Than Anti-Piracy"

But did he stop there? No... he used the porn industry topic as a "get out of jail free" card to ruin an otherwise interesting topic.

Here are a few of Jason's Pulitzer worthy considerations...

"digital video was viewed as a titillating fantasy to the heads of the porn industry"
"porn studios wish desperately for a means of release from the rough bondage of file sharing"
"Flynt Publications have looked to whip internet users into line"
"a smaller porn firm is looking to achieve deeper market penetration "
" Up-and-comer PinkVisual's CEO Quentin Boyer discusses" (I can't believe he didn't spell it "cummer"
"in an interview with CNET the hard reality of piracy"
"and his company's plan to get on top by offering customers pleasure rather than the pain of lawsuits."
"his plans to give customers more bang "
"some of those naughty pirates"
"you don't have to be hardcore about piracy to score new business"
"new ways to please the customers"

Jason's innuendo is so childishly blatant that I question his perception of the readers on this website.




By Warwulf on 3/2/2011 12:11:27 PM , Rating: 2
Sir, I beg to differ.

You can't have such a long and hard discussion on matters of grave importance to us basement dwellers without a moment of release in Jason's innuendos.


A Similar Story
By BladeVenom on 2/24/2011 2:57:06 PM , Rating: 3
I read a similar story recently. Many of the tube sites that are considered the worst piracy offenders by many in the porn industry, are owned by one of the most successful online porn companies. They figured some people will never pay, and don't worry about them. They focus on attracting those who will pay for their service, and it's worked. http://nymag.com/news/features/70985/




Uh, huh huh! He said "pentration".
By Cerin218 on 2/24/11, Rating: 0
By YashBudini on 2/26/2011 11:59:18 PM , Rating: 2
InfoSec is loaded with penetration testers. I hear they're a happy lot.


slow tech day???
By frozentundra123456 on 2/24/2011 9:59:36 PM , Rating: 1
Gee Jason, tech news must be slow these days. Nothing to do but sit around and think up double entendres???




“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs














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