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When people pirate content, including porn, it's free promotion, according to top Porn CEO Berth Milton.  (Source: HTML Gear)

Milton is revamping his company's sales offerings to retail more products pushed by pirated adult videos.  (Source: GigaOM)
Move stands in sharp contrast to statements of recent gaming and music chiefs

When it comes to piracy, Berth Milton -- CEO of the Private Media Group, one of the largest adult entertainment companies and the first one that’s publicly traded on NASDAQ -- isn't quite as anal as some of his colleagues in the gaming, music, and film industries.  He says that the entertainment business is looking at unauthorized downloads in entirely the wrong way.

In a market saturated with stiff competition, Milton says that there's nothing dirty or nasty about illegal downloads; they often lead to legal purchases when users experience and enjoy the product.  He states, "We will be extremely happy the more people are pirating our content and the more they look at it."

He said that media copyright watchdogs' attempts at stopping piracy are doomed.  He comments, "I think it’s a lost battle.  I look at my own kids, because that’s the best way to know where the market is going. It doesn’t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download.  They are not afraid of someone who’s tracking their IP-address. They just don’t care.  It’s a new world and we have to accept it."

Under Milton's leadership the company is looking to penetrate new markets geared towards turning piracy into profits.  His company is increasingly retailing luxurious vacations with an adult theme, sex toys, and other sex tools to help viewers relive in real life the escapades they see in their pirated videos.

Milton's approach stands contrary to that of the much of the entertainment industry that looks to whip the unruly internet user base into submission.  U.S. Vice President Joe Biden recently compared piracy to breaking into the fine jewelery story Tiffany's.  And the music copyright watchdogs are pushing hard to implement prison time for those who share music.  One film maker recently said that he hopes that even the 
children of pirates end up in jail.

Piracy isn't the only topic to get the industry all hot and bothered, though.  Recently copyright groups have fought to outlaw making backup copies for personal use and used products, which one game studio chief remarked was as bad as piracy.

Ultimately, Milton appears to be right, though.  The pirates perpetually seem to come out on top, releasing new tools and growing in numbers.  As one University of Utah law professor puts it, nearly everyone in the nation today engages in copyright infringement on a daily basis, if you consider the law's strictest interpretation.  

Milton's logic seems simple -- customers will pirate, but are still more than willing to blow a load of cash for appealing products.  And he may well be right; a recent study showed pirates are biggest legitimate purchasers of music, on average.



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jeez.
By gibb3h on 8/19/2010 10:30:03 AM , Rating: 5
could you please WARN ME that i'll be needing my pun filtering goggles next time? ._.




RE: jeez.
By smackababy on 8/19/2010 10:31:37 AM , Rating: 5
I don't normally commend puns, but a few of those made me laugh.


RE: jeez.
By futrtrubl on 8/19/10, Rating: 0
RE: jeez.
By zinfamous on 8/20/10, Rating: 0
RE: jeez.
By erikejw on 8/21/2010 4:53:38 PM , Rating: 2
"that take 2-3 years to see release"

Yeah, that is exactly the point.
If the satisfaction doesn't arrive for years then it is a bad business model.

I am sure that the Milton productions would consider it as a huge failure if their customers had to wait years, for them it is a matter of minutes or for some of you guys seconds ;)


RE: jeez.
By AnnihilatorX on 8/20/2010 12:50:03 PM , Rating: 2
quote:
"I think it’s a lost battle. I look at my own kids, because that’s the best way to know where the market is going."


Market he meant the porn industry? He's a nice father!


RE: jeez.
By superPC on 8/19/2010 11:32:50 AM , Rating: 2
In this case pun is definitely intended! this article makes my ability to use pun seems puny in comparison...

On other note, what this guy’s saying makes sense. but politician and lawyer aren't hired to do the sensible thing. they're hired to follow the money.


RE: jeez.
By Captain Orgazmo on 8/19/2010 9:39:59 PM , Rating: 2
I never take mine off, in fact I wear my pun-glasses at night.


RE: jeez.
By InternetGeek on 8/20/2010 2:12:15 AM , Rating: 2
Had to read the article twice to be able to get the point. The puns are just too funny...


History repeats itself?
By Hyperion1400 on 8/19/2010 11:35:47 AM , Rating: 5
And yet again the Porn Industry beats the Entertainment Industry as a whole to the correct deduction! Just like: VHS, DVDs, Blu-ray, streaming video/internet based content, and now piracy! Is there no media frontier that porn has not conquered before the rest of the industry?




RE: History repeats itself?
By smackababy on 8/19/2010 11:42:47 AM , Rating: 3
3D and then brain manipulative helmets are next!

When you have a multi billion dollar a year industry that has to operate in the cover of night and behind closed doors, you tend to get the smartest of the bunch to work for you.


RE: History repeats itself?
By cessation on 8/19/10, Rating: 0
RE: History repeats itself?
By BigBitch on 8/20/2010 4:49:23 PM , Rating: 2
Is it an issue if I like voyeur and amateur?


RE: History repeats itself?
By dajeepster on 8/20/2010 12:36:52 AM , Rating: 2
The porn industry started with HD DVD, not Blu-ray... and we see where that went.


RE: History repeats itself?
By The Raven on 8/20/2010 12:42:11 PM , Rating: 2
I think he means to say what they settled on. HD-DVD came out first and the porn industry jumped on it. When BD came out, they jumped on that too. But when the dust settled, the industry settled on BD.


RE: History repeats itself?
By Belard on 8/21/2010 10:03:59 AM , Rating: 2
HD Porn.... you can almost touch it.


Nice writing
By p05esto on 8/19/2010 10:28:41 AM , Rating: 4
"customers will pirate, but are still more than will to blow a load of cash for appealing products."

Someone had fun writing this article!




RE: Nice writing
By MrFord on 8/19/2010 10:48:18 AM , Rating: 4
It would make Michael Scott proud.


RE: Nice writing
By Marlin1975 on 8/19/2010 11:35:31 AM , Rating: 2
Thats what she said. :-)


truth
By smackababy on 8/19/2010 10:23:59 AM , Rating: 5
Most musicians should take a note. I remember when some bands were grateful people wanted to listen to their music, let alone pay for it.




RE: truth
By NaughtyGeek on 8/19/2010 11:15:53 AM , Rating: 2
No Life 'Till Leather anyone?


RE: truth
By Silver2k7 on 8/23/2010 4:56:14 AM , Rating: 2
"No Life 'Till Leather anyone?"
only got the mp3 files :P

Otherwhise ive got pretty much all the Metallica CD's ;)

I think im buying more cd's than anyone I know anyway.. that said im not downloading very much.


Argument
By jimhsu on 8/19/2010 11:06:50 AM , Rating: 5
The whole argument is simple: people pay for convenience. Whether they pay using a currency (online download services) or through time (searching for pirated content), they choose the balance of money vs time investment that best suits them -- it's no surprise that teens, having more time and less money, overwhelmingly choose the latter over the former, and vice versa for working adults. Unfortunately the music companies seem to make their content both expensive, and difficult to acquire (due to all the stupid DRM). It's no surprise that their product is economically inferior.

As the guy mentioned here, I think the future of primary content is relegated to a secondary role investment-wise. Just a sample: free MMORPGs with purchaseable in-game currency (ala Second Life), exclusive concert deals for music buyers, or just bundling venue with content, applications that require devices (ala Guitar Hero), etc etc.




Read between the Lines
By GruntboyX on 8/19/2010 1:31:18 PM , Rating: 5
Even though the adult entertainment industry makes lots of money. No congressmen is going to accept "public" money from their lobbyist. As a result they cant buy any laws to combat piracy. They are ultimately left having to reinvent their business model.

Honestly I wish lobbying was illegal. You would see more progress in the end, and this attitude of protecting the status quo would stop.




Is it just me...
By dxf2891 on 8/19/2010 1:49:03 PM , Rating: 2
or is this article full of enduendos and entendras? Anal and stiff in the first to paragraphs in an article about porn. Clever but not very subtle.




RE: Is it just me...
By The Raven on 8/20/2010 12:35:50 PM , Rating: 2
quote:
Berth Milton [...] isn't quite as anal as some of his colleagues in the gaming, music, and film industries.


Yeah, I saw that too. Though it is used wrong since he is less anal about piracy. I if the hand was on the other foot, it would be perfect.

For instance...

quote:
Berth Milton [...] is much more anal than some of his colleagues in the gaming, music, and film industries.


Its all down to price point
By seraphim1982 on 8/20/2010 9:30:19 AM , Rating: 3
As the industry evolved and content distribution evolved, from VHS, CD, DVD, Blu-Ray, Digital Download.....
YET THE PRICES HAVE NOT!!!

That is the exclamation point to these turds in the industry.
Now they don't have to pay for packaging, shipping, physical adverts in stores. Manufacturing & Shipping has gotten cheaper with modern technology and yet the price point on purchasing a relatively new movie is still at least $20 or more. With the case of digital download, there is the only initial cost of building the servers and base infrastructure the only maintenence cost is the download/upload via PS3 Network, MS Live, iTunes, Steam, etc.

Yet, even with piracy their profits are still relatively rising year on year. These greedy f*cks just want more money and b*tch n whine about it. If prices were more reasonable, I'd buy more, but I don't, because prices are still expense as hell




He does what?
By cparka23 on 8/19/2010 11:28:46 AM , Rating: 2
quote:
I look at my own kids, because that’s the best way to know where the market is going[...]
I laughed at this quote from the porn CEO. Then I just felt bad for his kids.




fry: i see what you did there....
By andylawcc on 8/19/2010 4:48:14 PM , Rating: 2
fry: i see what you did there....




The office
By Chaosforce on 8/19/2010 6:01:13 PM , Rating: 2
After reading the comments im going to go watch the office episode with sabre(the first one)

"Erin, scissor me please"




I will embrace...
By Motoman on 8/19/2010 11:17:12 PM , Rating: 2
...the pirate-ho above. All night long.




Have to ask
By InternetGeek on 8/20/2010 2:15:02 AM , Rating: 2
Link to the blonde's in the black bikini pls?

Name would also be helpful

kthx




Sharing is not Piracy
By EricMartello on 8/20/2010 4:31:43 AM , Rating: 2
There seems to be some confusion about what actually constitutes piracy. Piracy is profiting from the resale of goods which were stolen. Think about it. Pirates of the seas used to board merchant ships or any ship that looked like it had something of value, stole whatever they wanted, and either sold it or traded it to further finance their antics.

There are real pirates out there, but most of them are in Asia, selling bootlegged games, videos and other media for a few bucks a pop. THAT is piracy. Downloading a video is not piracy, it's sharing...and sharing is caring.

I think the entertainment industry has enjoyed, for far too long, a relative immunity to quality issues. You cannot "unsee" a movie and get your money back. If you buy a bluray and watch it, you can't return it if you didn't like it...and most movie theaters will not refund the $10-$20 you paid if you found the movie did not live up to its hype.

People DO buy box sets of TV shows they like, they buy discs for the movies they like...but they may still download it first. There is no problem with that. I've seen a lot of movies I never would otherwise have seen if it weren't for torrent sites and newsgroups dispersing this stuff.

For the most part I agree with this Porn guy. He speaks the truth. People sharing media is nothing new...the internet just changed the way we do it. The handful of REAL pirates who sell bootlegged media on ebay, in china or whatever represent a miniscule portion of all sales...so even though they're doing something illegal, their actions are hardly detrimental on the scale these companies would have you believe.

The recent changes to the DMCA were definitely a step in the right direction, and I don't think that the big corporate sentiment of jailing someone for sharing media is going to gain much traction. Not only is it unconstitutional, these companies have no hard evidence to support any of their claimed "losses".




Adult content ahead of the game
By disco on 8/23/2010 9:07:35 AM , Rating: 2
What Mr.Milton doesn't see is that people want to access to the latest content from their smartphones, and camcontacts lets you do that for the iPhone 4 and iPad.




By Staples on 8/20/2010 2:21:30 PM , Rating: 1
I love how since this guy supports the point of view of a lot of the audience, they all agree that his standpoint is totally true. The truth is, no one is going to pay for anything that is just as easy to get for free.

Furthermore, this guy makes a lot of money selling sex toys which can not be pirated over the internet.




I still dont get it...
By dragonbif on 8/19/10, Rating: -1
RE: I still dont get it...
By smackababy on 8/19/2010 11:46:42 AM , Rating: 5
You're right, you don't get it. This CEO is talking about the folly of spending millions to attempt to stop something that won't be stopped.


RE: I still dont get it...
By Hiawa23 on 8/19/2010 12:52:47 PM , Rating: 5
You're right, you don't get it. This CEO is talking about the folly of spending millions to attempt to stop something that won't be stopped.

are they legalizing weed....


RE: I still dont get it...
By TSS on 8/19/2010 2:16:18 PM , Rating: 4
feeding the troll since it has nothing to do with the discussion, but no, you cannot stop the usage of weed what is what the ban attempts to do.

Not only that, but the percentage of americans who've tried weed in their life, is double that of holland, a country where weed is "legal".

Considering america's pretty close to legalizing it again(medical weed anybody?), as it was prior 1947 i belive, your arguements holds completly no water.

We now return yuu to your regularly scheduled discussion.


RE: I still dont get it...
By LRonaldHubbs on 8/19/2010 3:55:08 PM , Rating: 4
Actually, yes, some places in the US are trying to legalize it.


RE: I still dont get it...
By ssjwes1980 on 8/19/2010 6:42:21 PM , Rating: 2
Wont mean sh&^ until the Fed does


RE: I still dont get it...
By NicodemusMM on 8/19/2010 7:25:32 PM , Rating: 2
Really?

They don't have to legalize it. Simply choosing to not enforce laws against it's use/transport/production would have essentially the same effect.

Just look at immigration...


RE: I still dont get it...
By dragonbif on 8/20/2010 5:27:55 PM , Rating: 2
That is not all he was talking about but ya for him to do it just for his porn would be a little over doing it. For all of them tho a few mill is not that bad. Also they would not have to spend that much if they had a clear law on it. At the moment they have fight it out in cort.

If it was your stuff that was being downloaded for free and you end up going under you would sing a diffrent song.


RE: I still dont get it...
By StevoLincolnite on 8/19/2010 11:54:14 AM , Rating: 5
quote:
If it is free why would you ever buy it?


Good question... Hows about these:
1) Because it's a product that is no longer available. (Say... Most 1990's games.)
2) To Demo it.
3) Because the paid version includes extras and potentially better quality.
4) Because you are unsure if a purchase will be worth your hard earned money.

Last thing I pirated was the StarCraft 2 Beta a few days from launch, loved it, picked the game up on release day, couldn't be happier, I do that for all my games though, been a few games that were just really pathetic so I didn't buy them. - (Demo's seem to be a rather rare thing these days!)


RE: I still dont get it...
By Proxes on 8/19/2010 1:23:55 PM , Rating: 1
I wouldn't call that pirating. I had two extra beta keys that I couldn't give away! No one I knew wanted them and most that did take them never really used them.

SC2 is the first beta I been in, and I've been in a lot, where the released product was so much better. Mainly because the unlocked single player stuff has been pretty fun for me.


RE: I still dont get it...
By StevoLincolnite on 8/19/2010 10:14:11 PM , Rating: 3
quote:
I wouldn't call that pirating.


Why not? I downloaded an "illegal" copy, cracked it just like any other game in order too play it.

Plus I was merely using an example of "how I do things" when it comes to Pirating and that I use it for a screening process.


RE: I still dont get it...
By BladeVenom on 8/19/2010 12:14:35 PM , Rating: 2
quote:
If it is free why would you ever buy it?

Because Steam is better than The Pirate Bay. I assume Private's website is also better than most torrent sites. Some people are willing to pay for better more reliable service.


RE: I still dont get it...
By dusteater on 8/19/10, Rating: 0
RE: I still dont get it...
By NicodemusMM on 8/19/2010 7:39:07 PM , Rating: 3
Maybe my experience is different than most, but I've been using Steam on 95% of the games I've purchased since The Orange Box and have had no issues. The only games I purchased outside of Steam were those not available through the service due to the publisher having their own digital distribution such as Blizzard or StarDock.

I've even gone so far as to purchase older games I already own that are available on Steam due to the ease of use and easy access from any PC. Granted, I've not tried Borderlands yet, but you may wish to give it another try instead of excluding it due to a single problem.

You may not have much of a choice in the future (aside from pirating or just not playing) as more devs are moving to SteamWorks for DRM instead of the Malware/Virus/Trojan marketed as SecuROM.


RE: I still dont get it...
By killerclick on 8/20/2010 4:47:43 AM , Rating: 2
Steam rules and you suck.


RE: I still dont get it...
By DkFFIV on 8/21/2010 9:13:29 PM , Rating: 2
The only downside to Steam is that I can't play my games when my s***ty cable service goes down.

Amazing download rate, (automatic game patching which is a +/-), instant satisfaction, and great prices.


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