A price drop can work wonders in enticing customers who are
on the fence to buy. Such is the case for the PlayStation 3, which saw sales
triple during the Thanksgiving buying week.
Sales of PlayStation 3 experienced a 245 percent jump in the
week of November 18-24 compared to the previous week. While Black Friday draws
out armies of shoppers, Sony said that the sudden surge of sales was largely
due to the price cuts introduced on October
Sony’s other systems also performed well during Thanksgiving
week, with PSP sales up 136 percent and PS2 sales up 287 percent compared to
the previous week.
The 80GB PlayStation 3 dropped from $599 to $499; and on
November 2, Sony launched its entry-level PlayStation 3 at $399, which includes
a 40GB hard drive and further simplified hardware. According to Sony, the
release of the 40GB model – the cheapest PlayStation 3 yet – has spurred sales
to increase 298 percent between November 2 and November 24.
While Sony did not release unit figures, GameSpot extrapolates
from October NPD numbers that around 321,750 PS3s were sold in November through
Black Friday in North America. If those figures are accurate, Sony will likely
have its most successful month this year.