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Sony's PlayStation 3 now "in full production"

In late April, word from Sony was that its production of blue-violet laser diodes had ramped up to 1.7 million units monthly. The blue-violet laser diode, a critical component in Blu-ray Disc optical drives, is largely cited as the reason for the limited production capacity and delayed European launch of the PlayStation 3.

With the blue-violet laser diode shortage out of the way, Sony says that its PlayStation 3 console is finally in full production.

“Production problems have now ceased, we're in full production as far as PlayStation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe,” a Sony Computer Entertainment Inc. spokesperson said, as recorded by Compound Semiconductor.

In fact, with production woes out of the way, Sony is confident that the PlayStation 3 – with its myriad of multimedia functions – will be able to match the company’s success with the PlayStation 2.

“We're aiming towards a much broader lifestyle for home entertainment enthusiasts, that's one of the reasons the PlayStation 2 went on to sell over 115 million units worldwide,” said the spokesperson. “Ultimately it will come down to content ... What it offers for its price is exceptional value for money – a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.”

The greater availability of blue-violet laser parts may have also sparked price drops of standalone Blu-ray movie players. Sony recently released its BDP-S300 player at $499, half the price of company’s first generation player. Such developments have also sparked speculation of potential price drop of the PlayStation 3.

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Great News!
By broly8877 on 6/29/2007 8:34:41 AM , Rating: 3
Now to work on that desperately needed price drop..




RE: Great News!
By edpsx on 6/29/2007 9:12:44 AM , Rating: 2
Hasnt stopped people from buying an iPhone and camping out for 4 days straight. I just dont understand how people can see a phone's value of $599 any different than that of a console that can do everything except the making calls part. Instead, you trade off and get a computer instead. Its all perspective.


RE: Great News!
By A5 on 6/29/2007 9:20:44 AM , Rating: 2
People camped out for the PS3 as well - get back to me with the iPhone sales in 6 mos.


RE: Great News!
By jconan on 6/29/2007 7:18:59 PM , Rating: 3
the minimum cost of owning an iphone for 1 year is 2k$. quote from NPR news fresh air. so a ps3 is by way means cheaper than an iphone.


RE: Great News!
By mgambrell on 7/1/2007 1:00:52 PM , Rating: 2
These folks would be paying for cell phone service anyway--it is bogus to count that into the cost.


RE: Great News!
By sxr7171 on 7/1/2007 2:02:31 PM , Rating: 2
Most wouldn't have been paying the extra $20 + tax for MediaNet, but whatever. Let them deal with it.


RE: Great News!
By h0kiez on 6/29/2007 9:40:40 AM , Rating: 3
Well...there sort of is a price drop in effect right now. It's been posted in a few places that Sony Style stores around the country are offering a $50 giftcard & 2 free games (any 2 games, not random shitty ones) with purchase of a PS3 for $599. Since most people would likely buy 2 games anyway, it's getting into Xbox 360 Elite territory with the price.

...Somehow I'm still not interested yet.


RE: Great News!
By IMPoor on 6/29/2007 9:54:09 AM , Rating: 2
I was expected a bundle before a price drop. Even the 360 does this type of thing where you get a free game or something. I can't find any deal like you pointed out though. Do you have a link? Everywhere I look the store might call it a bundle but its just full price on a ps3, crappy game, & extra controller.


RE: Great News!
By h0kiez on 6/29/2007 2:07:12 PM , Rating: 2
From what I hear it's B&M only at all Sony Style stores across the country. You can of course call them to verify.

Sony Style store locator:
http://www.sonystyle.com/webapp/wcs/stores/servlet...


RE: Great News!
By panda10 on 6/29/2007 11:36:05 AM , Rating: 2
If that's true- then this may be a great time to buy. Sony is also running a promotion to get 5 free Blu-Ray discs if you buy a player- including the PS3. The movies aren't the newest releases, but I'm sure people will find a few movies they like on the list. So $50 gift card, 2 free games, 5 free BD discs? That $50 can be used for another controller. I have a wireless keyboard (which makes it easier to do things- trying to type with a controller really sucks). I don't think that's too shabby.


RE: Great News!
By wallijonn on 6/29/07, Rating: 0
RE: Great News!
By Vinnybcfc on 6/29/2007 1:52:46 PM , Rating: 4
You would rather have a $5 dollar cable free than $50, you make a lot of sense.


RE: Great News!
By jajig on 6/30/2007 12:11:44 AM , Rating: 2
Where can you get an HDMI cable for $5? In my country at least the cheapest I've found one for is $25 and thats for cheap crap.


RE: Great News!
By theapparition on 7/2/2007 7:14:28 AM , Rating: 2
You can buy an HDMI cable from any one of the myriad of discount cable supplier on the web.
As for your "cheap crap" comment.......HDMI cables differ quite a bit from traditional cables. All HDMI cables must meet the HDMI standard for number of bits dropped/million packets transferred. If the cable doesn't....it's not allowed to be sold as an HDMI cable. So, any HDMI cable will provide meet the specification and provide the same level of picture quality. See cable rant below.

For the old analog "RCA" jack type cables, there could be measured differences in the cables due to shielding, construction, plating, etc. But those differences dropped off very quickly in moving up grades. The difference between the $.99 bargin bin cable to the $10-20 midgrades was noticable. The midgrades to $200 Monster was virtually negligable. And the Monster compared to $5,000/foot pure silver interconnects was indistinguishable. That's just signal quality. Constuction also plays a part. However, unless your frequently moving cable, and going through several mate/unmates per week, it shouldn't be an issue. Midgrade-type cables are fine for almost all uses. (BTW-Monster is midgrade quality with a high markup-not the best by far).
For digital cables, the differences drop even further away. The digital signal is either there or not. So now your buying purely on construction.


RE: Great News!
By deeznuts on 6/29/2007 2:17:47 PM , Rating: 2
quote:
Well...there sort of is a price drop in effect right now. It's been posted in a few places that Sony Style stores around the country are offering a $50 giftcard & 2 free games (any 2 games, not random shitty ones) with purchase of a PS3 for $599. Since most people would likely buy 2 games anyway, it's getting into Xbox 360 Elite territory with the price
That was a false hot deal. The deal is you buy a PS3, buy two games,buy a controller, and you get a $50 gift card.


RE: Great News!
By Flunk on 6/29/2007 10:00:14 AM , Rating: 3
At this point it would take a $150 price break and a better controller for me to be interested in the PS3 at all. Where are the games?


RE: Great News!
By FITCamaro on 6/29/2007 10:04:26 AM , Rating: 2
Well I agree on the price drop but what do you mean by better controller? Controller wise I think the PS3 is fine. Do you mean add rumble support?


RE: Great News!
By Samus on 6/29/2007 3:56:23 PM , Rating: 2
So they're now producing inventory far in excess of demand. As said, time for a price drop.


By Alpha2Omega on 6/29/2007 8:35:07 AM , Rating: 5
A pity sales aren't at full capacity then. They're barely selling 100,000 units in Japan and the US. Europe may be slightly better, but I don't see how sales of around 10% of production can end in anything but stoppages to prevent oversupply




By Gul Westfale on 6/29/2007 8:51:12 AM , Rating: 2
so someone rated you down for pointing out the truth... michal sure gets up early.


By killerroach on 6/29/2007 11:34:47 AM , Rating: 2
Only one thing... easing production problems goes beyond just increasing capacities to manufacture. With having the kinks in your manufacturing process straightened out and your supply chain in order, it should also allow for a lowered production cost. Granted, some of that probably did manifest itself due to the low demand initially, but I wouldn't exactly say any console system, save the Wii, is particularly flying off the shelves right now.


By Xavian on 6/29/2007 9:23:56 AM , Rating: 4
Actually the total monthly sales in Japan for the PS3 is just below 40,000 (According to Media-Create), In the US monthly sales were about 82,000 (According to NPD).

So total monthly sales for both is around 122,000, now that may seem like a lot to some people but to put this in perspective, the Wii is currently selling at-least 65,000 a week in Japan, that's 260,000 a month; and in the US, it sold 335,000 in a month, that's 595,000 a month during the slowest months of the year!

The DS on the other hand sells anywhere from 120,000 to 160,000 on a weekly basis in Japan, thats 480,000 a Month at its lowest. In the US the last count was at 423,000 last month so total sales of the month was at 903,000 once again during the slowest months of the year.

So really the PS3 is doing very badly in comparison to those two Nintendo sales powerhouses.


By wallijonn on 6/29/2007 11:56:21 AM , Rating: 2
quote:
What it offers for its price is exceptional value for money – a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.”

ibid.

"Similar capability"? Is he just talking of MIPS and FLOPS? What does he mean? Is he saying that the PS3 BR player isn't as good as the standalone player? (Well, obviously not seeing as the PS3 BR remote is an extra $24.95).

My local EBGamestop has a back room full of PS3s that they can't move. They don't need more that they can't move. They aren't selling. There has been no shortage of PS3s. Ramping up production will not buy them anything. There won't be anywhere for them to ship them to. Sony is making a product which at the present time nobody wants to buy. First sell off the present inventory, then worry about producing more efficiently.




By FITCamaro on 6/29/2007 12:40:32 PM , Rating: 4
Not to mention for $860 you can build a PC fully capable of playing games at the same level of detail as a PS3.

X2 3800+ = $80
2GB DDR2-800 = $80
Motherboard = $100
Case w/ 450W PS = $100
8800GTS 320MB = $280
DVD Burner = $40
Cooler = $50
MCE 2005 = $90
Audigy = $40

So hardly the "quarter of the cost a PC of similar capability" that they state.


By blckgrffn on 6/29/2007 2:03:05 PM , Rating: 2
If you worked at it, you could get that class of PC for the same price as the PS3. No thanks.

I am not buying a 360 until the die shrink and a price drop too. $300 for the unit with a wireless controller and an HD (and preferably wireless G, we can only hope) is much closer to the kind of cash I am willing to lay out on a console.


By sxr7171 on 7/1/2007 2:06:40 PM , Rating: 2
Yeah me too for the 360. They've been out for more than a year and surely they make profit on the console, so why can't we get out die shrink and lower prices? I will wait.


By phattyboombatty on 6/29/2007 12:44:16 PM , Rating: 1
What the PS3 desperately needs is several exclusive hit games (or just one hit if it is huge enough). If they can get a giant hit that is a "must have" game that can't be played anywhere else, people will quickly forget about the price and start making some spontaneous purchases even if they probably can't afford the high price.

Sony has made a big deal about 380 new games coming onto the market this year for the PS3. But having 1,000 new games won't make a difference unless one or more is a big, exclusive hit. Personally, I would much rather have a game system that only releases one new game a month if every game is a blockbuster.


production problems have ceased...
By Gul Westfale on 6/29/2007 8:45:36 AM , Rating: 3
... what about the "nobody wants one" problem?




RE: production problems have ceased...
By FITCamaro on 6/29/2007 12:32:40 PM , Rating: 2
They plan to release a patch for current owners that takes over their TV, turns it into a Transformer, and has it go into peoples homes and kill them unless they drive to the store and buy a PS3.

Similar to Chef's big screen.


By Gul Westfale on 6/29/2007 10:34:36 PM , Rating: 2
chef, what's a prostitute?


Needs special AO only mode
By Googer on 6/29/2007 8:39:44 PM , Rating: 2
What is missing from this firmware is a parental mode that when activated by password would allow PS3 owners to play games rated AO. Such a password system would be by default turned on when you purchase a PS3. In order to activate it, one would have to contact Sony and give them a Credit Card Number (and be billed $1) to recieve an activation code to unlock the password mode. (Billing woudl be necessary so that parants would know if a child falsely used the credit card to activate) Once the password mode is unlocked by both sony (via internet/serial number/mac address) and authentication number recieved via email (both should be required), the user would then be prompted to create a secure alpha-numerical-puntuation password to lock the AO only mode.

When the user inserts an AO game, he/she would instantly be asked to enter the proper alpha-numerical-puntuation password any time such a game would be played.

Such a mode would also help sony meet their mass PS3 proliferation goals.

Just my thoughts, any comments?




RE: Needs special AO only mode
By Googer on 6/29/2007 8:43:30 PM , Rating: 2
quote:
Such a password system would be by default turned on when you purchase a PS3


TYPO Correction: I meant that BY DEFAULT parental AO mode would be TURNED OFF

Thanks.


RE: Needs special AO only mode
By sxr7171 on 7/1/2007 2:08:47 PM , Rating: 2
Yeah AO games will ensure instant success of any console. That's just what the world is clamoring for, and they will come in hordes for these AO games with $600 in their pockets.


Sales...
By randoljt on 6/29/2007 8:47:51 AM , Rating: 2
No production problems left...

Just sales problems from here on out.

http://www.penny-arcade.com/comic/2007/02/10




RE: Sales...
By omnicronx on 6/29/07, Rating: 0
RE: Sales...
By FITCamaro on 6/29/2007 10:08:09 AM , Rating: 2
Yeah there was two at each Best Buy in my area sitting on the shelf when I bought my 360. But also in my area, the Elite was sold out the day I bought my premium (which I returned the next day when Elites came in) and also the Premium was sold out in one store and the Premium I picked up was the last one in the other store that I went to.

And I honestly have yet to see a Wii on a store shelf. I did call an EB Games though when I was looking for an Elite and they said they did have Wii's. But even if I wanted to buy one, they probably would have been gone by the time I got there.


Simple solution
By daftrok on 6/29/2007 3:10:43 PM , Rating: 2
Make it $499.99 and give us a free game of our choice. Done.




RE: Simple solution
By wordsworm on 6/30/2007 2:50:52 AM , Rating: 1
I think you'll have your wish by Christmas. In fact, I'm willing to bet that PS3 will either equal or outsell Wii by Christmas. It'll probably sell for $399 for the last week of November and $449 by mid December, with lots of people making a killing on Ebay selling them for $699. When the avalanche hits, it will swallow the market.


By MrWho on 6/30/2007 4:19:29 AM , Rating: 2
... before thinking of sending more this way.

Since the PS3 launch, here in Portugal I've been seeing shops full of them (about 5 or 6 per shop - at least showing up front) whithout anyone taking an interest on them (except for the kids playing on the demonstration ones).

I guess 599€ for a games console is way too much - specially when probably most of the people are still running CRTs...




Give them only a console & CHEAP
By crystal clear on 6/29/07, Rating: -1
RE: Give them only a console & CHEAP
By h0kiez on 6/29/2007 9:36:58 AM , Rating: 2
Sony is a lot of things, but blind and deaf to what the customers are saying is not one of them. I'm sure they are acutely aware of the problems with the game library and price. If they were making the consoles for $400 each, I guarantee there would have been a price drop by now, but they're just too damn expensive for them to cut the price at this point.


By akugami on 6/29/2007 11:41:40 AM , Rating: 4
The problem, as I've stated before here and elsewhere, is that if they drop the price before manufacturing and component costs have been reduced by a certain amount they risk the PS3 being a never profitable venture.

I forget the link but I've posted it a couple of times here where a Sony executive from Japan has stated the projected profitability for the PS3 is from it's fifth year out. I'm going to say that assumes at least one third of the console games market is captured by the PS3. At least one has to assume that considering the price of the console and the dollar amounts being flushed down the drain to get the consoles out. I would certainly say it isn't projecting Gamecube like sales figures or marketshare for those projections.

If you drop the price too fast too soon you risk the PS3 of not being a five year from loss to profitability venture but push it to six or more years out. And yet if you don't drop the price of the PS3 the current sales figures by a decent amount any time soon...the tepid sales will certainly ensure you never make a profit off of the PS3. Catch 22.

I've been a fan of Nintendo for long and long but I go where the games and where I think my money is being well spent for the maximum entertainment of myself. It's why I've owned nearly all consoles to date at one point or another and even had a Neo Geo system but if the PS3 doesn't drop down to $400 (or hopefully lower) then I'm not biting. I just don't feel what it's bringing to the table over the Xbox 360 and Wii (both of which I have in my house) are worth the price premium.

There lies the major major concern of Sony. No one argues the PS3 isn't a powerful console. Joe Consumer just does not see what value there is in such a system that would justify it's price over the competition.

The ball was in Sony's hands. It promptly dropped it like it was a lead balloon. And much like how Nintendo dropped it in years gone past, it was due to hubris. Nintendo at the time thought it could do no wrong. Sony also thought it could do no wrong.

While I have no doubt Sony is not out of the game even if the PS3 is a total failure it doesn't bode well for Sony as a whole. This might even be a good thing overall for the games industry. Hopefully this will promote more investment towards new gaming concepts and innovative ways to play games from not just Nintendo but from Sony and Microsoft as well. And that's the silver lining even Sony fanboys should be looking at.


RE: Give them only a console & CHEAP
By Dactyl on 6/29/2007 9:38:31 AM , Rating: 1
Yeah, gimme a Blu Ray drive, a Cell processor, a NVidia 7-series midrange GPU, a Cell motherboard, some RAM, a 2.5" HDD and a controller or two for $200.

Hand it over you, you greedy corporate greed mongers! Don't you know who we are? We're your customers! Well, we're not your customers yet, but we would be, if you lowered the price.

If you give away your PS3 for $200, at a loss of $300, then as soon as we buy our 31st game you'll start making money. Don't you understand how to run a business, SONY?


By gradoman on 6/29/2007 9:56:31 AM , Rating: 3
Umm, last time 'round, I paid about 299 for my console -- talking about PS, N64, DC, PS2, XBOX. Adjusted for inflation, my YR1995, 299 dollars would be about 407 USD today. And, my YR2000, 299 is about 361USD.

Not sure what the other folks are thinking as to pricing, but I'd gladly buy one at 399 or less. I'm sure you'd agree that that pricepoint is far more reasonable than the current 600 top-end model price.


RE: Give them only a console & CHEAP
By AsicsNow on 6/29/2007 10:10:13 AM , Rating: 2
PS3 @ $200 would be more like selling them at a loss of $400-500. Selling them at $600 is still at a loss for Sony I believe. Not too much of a loss, but a loss nonetheless. Maybe now with the diode problem fixed this isnt as bad though.


By crystal clear on 6/29/2007 10:43:33 AM , Rating: 1
$600-$200=$400 !

PS3 @$400 GOT IT !!!!!!


RE: Give them only a console & CHEAP
By Flunk on 6/29/2007 10:13:17 AM , Rating: 2
He's saying 200 less than the current price, not 200 all in. That's $399 US I believe, which is a price I might be willing to pay. $599 is a rediculous price. I don't care what the system costs to build, Sony should have factored that in when they designed it.

I payed $150 for my PS2 and if the price of the PS3 stays this high I'm never getting one.


RE: Give them only a console & CHEAP
By crystal clear on 6/29/2007 10:40:21 AM , Rating: 1
Hey I clearly said a DRASTIC price cut of USD 200-that means in simple arithmetic $600-$200=$400 !

A PS3 for USD400 only !

An attractive price !


RE: Give them only a console & CHEAP
By luhar49 on 6/29/2007 11:31:38 AM , Rating: 1
Its funny how everyone here is crying out for a price drop when Sony is already selling the PS3 for a loss. Next time you go to McDonalds, ask them to give you a Big Mac and pay you some cash too :-)

Expensive is a relative term. If someone is serious about gaming/HD entertainment, the cost could be worth it. If PS3 is so obscenely priced then you probably dont know about PC graphics card prices. Some PC users have been happily upgrading their GFX cards every year to the next top end model for a price around the cost of a new PS3. Would you call them crazy ?
No. Its just that they love gaming and see value in spending money on their chosen interest.

So if you dont see value in PS3, dont buy it. Buy whatever you can afford.


RE: Give them only a console & CHEAP
By Parhel on 6/29/2007 1:12:49 PM , Rating: 3
You're implying that the people in the PS3's target market aren't buying it because they can't afford it, but that probably they want one. The problem for Sony is that there are many people who can afford the PS3 but don't see the value in it.

I could buy a PS3 today with no financial burden. However, I feel that the added BluRay player brings nothing to the table, and exists merely to try and push the format on the public. If that's what they want to do, I think that's a cost of doing business. If you want to push something on the public that they don't want or need, it should be "value added." It's not an expense that should be passed on to the consumer, and it's not something I'm personally willing to foot the bill for.

If I bought a PS3, I would feel the same as if someone stole $300 from wallet. It's a ripoff, and I don't like throwing money away. I wouldn't pay $20 for a BluRay player, or HD-DVD. I just don't want one. I may buy a Wii if I ever see one for sale.


RE: Give them only a console & CHEAP
By Thors1982 on 6/29/2007 3:07:16 PM , Rating: 3
The difference is people didn't ask for Blue-Ray... Sony is attempting to shove it down our throats so they can win a format war.

If I went to McDonalds and ordered chicken nuggets and got charged for their "new sauce" that I didn't want in the first palce... I would be pissed.

And I am huge into Home Theater, and will not purchase Blue-Ray or HD-DVD till the whole thing is settled. Who knows they may both end up being niche products.


By luhar49 on 6/29/2007 3:34:50 PM , Rating: 2
quote:
I am huge into Home Theater


Me too. Before I got my PS3, I had got an Oppo 981 (480 SG$) upscaling player. That upscales regular DVDs to upto 1080p resolutions and does a fair job. I wanted a good quality source for my 50" plasma.

Now I got the PS3 for 800 SG$. I dont game too much but use it mostly to watch Blu Ray movies. I can assure you that the HD picture quality is miles ahead of anything the Oppo could do. I will probably never buy a regular DVD again.

So that is great value for me. For any home theater enthusiast, PS3 as just a standalone BluRay player offers outstanding value. The gaming/HD downloads/media center/upscaling etc are just nice add ons. And last but not the least, PS3 looks very sleek alongside my Plasma and rest of HT kit.I dont have to hide it away because its an ugly looking gaming console.

So its all a matter of perspective and your interests.


RE: Give them only a console & CHEAP
By Timeless on 6/29/07, Rating: 0
RE: Give them only a console & CHEAP
By Parhel on 6/29/2007 8:49:21 PM , Rating: 2
You ought to reread the post. He was saying that Sony is forcing BluRay down people's throats, not PS3. And he's right. By tacking it on to the PS3, that's exactly what they are attempting to do. But, it has backfired because it's added enough to the cost of the system that nobody wants to purchase one.

If I wanted to buy a new $20,000 car, and the only way they would sell it to me was with a Playstation 3 included at the cost of $20,600, I would feel that they are attempting to "shove it down my throat." And I wouldn't buy it. Just like everyone who isn't buying the PS3 because of the added cost of a feature they don't want.


RE: Give them only a console & CHEAP
By Timeless on 6/30/2007 3:59:57 PM , Rating: 1
And once again I'll use the same reasoning. If you don't like Blu-ray, don't buy a PS3. Go with a Wii or Xbox360. No one is forcing you to buy the PS3 or Blu-ray. Like I said before. Don't like it? Don't buy it. It's a choice.


RE: Give them only a console & CHEAP
By Parhel on 6/30/2007 4:40:35 PM , Rating: 2
Nobody said anyone was being forced to buy anything. If we were being forced to buy it, then they would be selling some units - which they aren't.

Everyone has taken your advice. They don't want it, and they aren't buying it. The PS3 is a complete failure in the market. Less than 1 out of every 10 new consoles sold is a PS3.

That number is only going to drop by year end. Wii will become much more available. Microsoft, with their far deeper pockets and superior hardware, will lower the price of the 360 and perhaps increase it's capabilities with the upcoming die shrink. It's a shame, after the success of the PS2, but it's obvious that Sony is not going to recover in this round.

Why has what should have been the clear winner of the console war failed so miserably? Because they thought people wanted the PS3 enough that they could use it to force BluRay down the consumer's throat.


RE: Give them only a console & CHEAP
By Dactyl on 6/30/2007 12:31:54 PM , Rating: 2
Hey I clearly said a DRASTIC price cut of USD 200

I believe you when you say that's what you meant. But there was nothing clear about it!
quote:
and a DRASTIC CUT IN PRICE ! USD 200 for a starter.
That's not clear whether you meant the price should be cut by $200 or cut to $200.

What I wrote still applies. A price cut of $200 would mean SONY would have to sell 20 more games per console just to break even.

If SONY sold the PS3 for $400, I'll bet Bill Gates would buy them all.


By crystal clear on 7/2/2007 9:28:05 AM , Rating: 2
Ok ! Lets put it all behind & move ahead-

NO Hardfeelings ! I generally enjoy reading your comments & respect them very much.


By JimFear on 6/29/2007 1:07:32 PM , Rating: 2
Well said :)

Sarcasm works!


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