Yakuza 3 (Ryu ga gotoku 3) has powered the PlayStation 3 to number one in Japanese hardware sales for the week of February 23 through March 1. The game debuted in first place with 372,301 copies sold, second only to Metal Gear Solid 4 which sold 465,000 in its debut week.
The PlayStation 3 sold 36,513 units topping even the Nintendo DSi which sold 35,827 units. The PlayStation Portable was third with 35,588 units sold. The PlayStation portable enjoyed software success as well selling 219,139 copies of Dynasty Warriors Strikeforce; second only to Yakuza 3 in sales for that week.
The Yakuza series is an action adventure game with a story that revolves around Kazuma Kiryu, a former Yakuza, whose release from prison after a ten-year murder sentence set up the game's plot. After his release, Kiryu returns to find his friend missing and his former gang the Toujokai Clan, has had ten billion yen ($100 million USD) stolen from them. The game series is known for exploring Yakuza culture in detail.
This installment takes place in Okinawa and the red-light district of Kamuro-cho. Kiryu has given up his gangster ways and retired to Okinawa where he has started an orphanage. His struggles to keep the orphanage running against politics and local underground organizations lead to him to encounter his previous gang the Toujoukai clan and he returns to Kamuro-cho to uncover the truth.
Kamuro-cho is a recreation of Shinjuku's red-light district Kabuki-cho which is famous for its organized crime presence. Although the area was recreated as a fictionalized "Kamuro-cho district", much of Kabuki-cho's landmarks are recreated in the games. The resemblance is uncanny when comparing the real life entrance to Kabuki-cho and the entrance to Kamuro-cho shown on the Yakuza 3 website.
Gamespot provides a breakdown of the Yakuza 3 presentation shown at last year’s Tokyo Game Show 2008. The summary provides a good idea of what the game is like. Thanks to PlayStation 3 graphics, Kamuro-cho looks almost identical to Kabuki-cho. According to the Gamespot article, Sega has collaborated with more than 20 different companies to make the stores and environment feel as real as possible. The developers worked to make sure Okinawa has a distinct feel as it is an island chain far away from the Japanese mainland.
Yakuza 3 is filled with mini-games -- Kiryu can sing karaoke, play billiards, darts, bowling, blackjack, roulette, and even golf. The game incorporates a hostess club system that allows you to scout new hostesses and customize their looks. Sega collaborated with the Japanese hostess magazine Koakuma Ageha to take facial renderings and voice recordings of their top models.
The merchandising for Yakuza 3 has been extensive. As an adult-themed game, Yakuza 3 alcohol, has been released. Seifuku Distillery has created Ryu Ga Gotoku alcohol. It comes in two types: Japanese sake with plums and Okinawa's strong island sake awamori.
According to Gamasutra, a bottle of the Ryu Ga Gotoku awamori is priced at 1,100Yen (11.40USD), while the plum sake is priced at 1,600Yen (16.50USD). Both are available in Okinawa from February 26 and in the rest of Japan from March 2.
In addition to alcohol, there will be Yakuza 3 instant noodles released as well. On March 2, Ryu Ga Gotoku 3 cup ramen will go on sale in Japan from food maker Ace Cook. It will be Kyushu tonkotsu ("pork bone") flavored ramen. The ramen references a fictional in-game ramen restaurant called "Kyushu First Star." It will cost 231Yen ($2.56USD).
Despite its Japanese success, there is currently no word the game will be released in the United States. In January of this year, PS3Center.net asked Sega directly on the possibility of localized versions and was told, "We currently don't know what the future of the Yakuza franchise is for North America".
The rep they talked to did say that he hoped the games would continue to be released in the United States. With the recent momentum Sony is enjoying outside of Japan, this game may have what it takes to keep the momentum going if it were to be released in the west.