Despite Sony Corp.’s CEO Howard Stinger calling the
high-definition battle a simple
matter of prestige, the Blu-ray Disc Association wasted little time in
announcing yet another sales milestone.
Thanks the frenzy of buyers during the Black Friday shopping
period, total Blu-ray Disc player sales have reached 2.7 million units in North
America. The number, of course, includes Sony’s PlayStation 3 as a Blu-ray Disc
player, regardless whether or not owners of the gaming console utilize the high-definition
movie function.
According to Video
Business, actual numbers of standalone Blu-ray Disc units may be around
700,000, as there were 2 million PlayStation 3 consoles sold through October.
Accurate data for standalone player sales is harder to gather for Blu-ray Disc
than for HD DVD, however, as there are a greater number of Blu-ray Disc
hardware manufacturers. Should the provided data be accurate, it would mean
that 74 percent of all Blu-ray Disc players in North America are in the form of
the PlayStation 3.
The North American HD DVD Promotional Group released
its own sales data following Black Friday, revealing that total sales for HD
DVD players in North America have exceeded
the 750,000 mark. Like the Blu-ray Disc Association’s numbers, the figures
for HD DVD also include console contributions – the Xbox 360 HD DVD drive
add-on. Unlike the situation for PlayStation 3, where it’s still unclear how
many owners use the Blu-ray function, buyers of the Xbox 360 hardware accessory
are assured HD DVD users.
Sales of HD DVD players for as low as under $100 didn’t seem
to faze the Blu-ray Disc Association, though, as it said in a statement, “Despite
the $99 HD DVD fire sale, Blu-ray movies were flying off the shelves in this
crucial holiday shopping period.”
The comment made by the Association comes from Nielsen
VideoScan data showing that 72.6 percent of high-definition discs purchased
by consumers were Blu-ray Disc, and just 27.4 percent were HD DVD.