Print 27 comment(s) - last by namechamps.. on Dec 21 at 8:43 AM

The LG B (center), appears to be much brighter than the iPhone 4 (left) and the Galaxy S (right).  (Source: Phandroid)

LG B (right) is slimmer than the iPhone 4 (left).  (Source: Phandroid)

What appears to be a spec sheet, with the LG B as "B", Galaxy S as "S", and iPhone 4 as "R".  (Source: Phandroid)
The LG B is slimmer than an iPhone 4, with more than double the brightness

LG appears to be really upping its ante in the high-end smartphone market in 2011. First, we have the announcement of the world's first dual-core smartphone, the Optimus 2X. Now, Phandroid has gotten their hands on some shots of an ultra-bright, ultra-slim Android-based device that could take the iPhone 4 to task in either department.

The device, codenamed the LG B, appears to be brighter than both the iPhone 4 and the Galaxy S, and is slimmer than "the world's slimmest smartphone," the iPhone 4.

Little else is known about the device, except that it boasts a 4-inch IPS LCS screen, and that its brightness can more than double that of the Galaxy S and iPhone 4.

Pricing, availability, and any further information is unknown at this time. But the LG B looks to be a promising Android-based contender.

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Yeah, great
By bug77 on 12/17/2010 9:26:30 AM , Rating: 4
Brightness is the #1 factor in killing the battery, so I'm glad they went for brighter.

RE: Yeah, great
By Suntan on 12/17/2010 9:33:41 AM , Rating: 5
Not only that, but who runs their phones on max brightness?

Mine is currently running at 35% brightness, and it is nothing special in terms of brightness to begin with.

When did brightness become an important measure for a phone?


RE: Yeah, great
By mcnabney on 12/17/2010 9:44:09 AM , Rating: 2
Maybe brightness is a big deal for people that use their device in the sun a lot. I care more about contrast levels, 6500K whites, and blacks that emit no light.

RE: Yeah, great
By theapparition on 12/17/2010 10:26:15 AM , Rating: 2
Brightness is a huge deal for people who need to use a phone in the sunlight, however I feel that the battery drain due to the brightness capability of the display is somewhat of a skewed perspective.

Every high end phone should have an auto brightness feature, so in the same room, similar display technologies shouldn't consume more power than this one. When in bright sunlight, it will consume more power, but device will be more usable. Overall an acceptable tradeoff, especially if battery life is sufficient to last a day.

However, I do have to LOL about the picture above showing the 3 phones. You can clearly see how blue the Samsung SAMOLED supposed "white" is compared to the competition. If 6500K whites and accurate colors are a priority, than don't look there. Contrast can't be beat, though, so pick your poison.

RE: Yeah, great
By bug77 on 12/17/2010 10:37:46 AM , Rating: 2
Remember 6500Kis just the most widely used setting. It doesn't mean all other color temperatures are wrong and unusable. They exist for a reason, and part of it is some prefer warmer or cooler colors than 6500K.
It's not like you're doing color critical work on your phone.

RE: Yeah, great
By mcnabney on 12/19/2010 12:24:36 PM , Rating: 2
6500k is typical daylight. I understand the use of cooler or warmer colors for specific purposes, but when you just want to deliver an accurate image it is best to get as close to the light we see every day.

And I really do like my wife's Galaxy S. It is a little blue, but the blacks are just drop-dead gorgeous.

RE: Yeah, great
By The Raven on 12/17/2010 11:59:26 AM , Rating: 2
I do have to LOL about the picture above showing the 3 phones.

What I knoticed is the loss of screen real estate because of the navigation soft keys on the iPhone. That would make me crazy!!! That's kind of ironic since OSX seems to be better about that than Windows or my Ubuntu lappy. I know Ubuntu has the universal "title bar" on the roadmap but I just would think that Apple would be more screen real estate conscious, no?

RE: Yeah, great
By dsumanik on 12/17/2010 10:59:37 PM , Rating: 4
This is exactly one of the reasons i jailbreak my iphone...a simple 30 second package install and safari regains all lost real estate and is 100% controllable (tabs/navigation/bookmarks) with gestures.

Browsing the web is faster this way and yeah on a 3.5" display you need every last drop of real estate.

If apple had a good hard look at what the jailbreak community offers, then incorporatd and polised these innovations, they could win the crown once and for all for best mobile OS....till then its just a ticking clock thats counting down until android has apple by the balls.

Most of the stuff offered on CYDIA is just simple, no-brainer "why the hell did apple do it like that" fixes that just make the user experience absolutely headache free.

RE: Yeah, great
By bug77 on 12/17/2010 10:16:29 AM , Rating: 2
Like you never met someone who thinks shinier=better...

RE: Yeah, great
By The Raven on 12/17/2010 11:49:07 AM , Rating: 2
Yeah but isn't the power dissipation affected by your level of brightness? I mean how are they measuring the visual brightness? If the "B" can display ~2x the brightness, the fact that it uses ~2x the power of the iPhone would be a moot point because you could turn down the brightness to use the same amount of power. Right?

But all of that aside, real world test will let us know so much more than spec sheets put out by the manufs.

RE: Yeah, great
By lonechicken on 12/17/2010 10:23:13 AM , Rating: 2
Yeah, who the hell has heard anyone say, "My phone just isn't bright enough. I need more brightness!" If there's a compaint about screens other than resolution, it's that they glare like hell.

RE: Yeah, great
By SPOOFE on 12/17/2010 4:39:33 PM , Rating: 2
My buddy is always dropping his lighter under his seat and uses his phone as a flashlight, oft wishing that it was brighter.

So, yeah, an extremely narrow and focused purpose audience.

RE: Yeah, great
By DM0407 on 12/17/2010 6:57:19 PM , Rating: 3
Your buddy needs to stop smoking bowls while driving.

RE: Yeah, great
By GTVic on 12/18/2010 7:43:38 PM , Rating: 2
Also an always shrinking audience with reduced life expectancy.

RE: Yeah, great
By Solandri on 12/17/2010 6:13:22 PM , Rating: 2
Yeah, who the hell has heard anyone say, "My phone just isn't bright enough. I need more brightness!"

It's the #1 thing people complain about when trying to use their phones in sunlight. Remember, just because the phone can reach that level of brightness doesn't mean that it will always run that bright. Just put an ambient light sensor on it and have it crank up the brightness when it detects you're out in sunlight.

RE: Yeah, great
By HrilL on 12/17/2010 11:23:30 AM , Rating: 2
completely agree. I have mine turned down to probably 15-20% This gave me about an extra hour on my iPhone 3G. In the sun its sometimes a little hard to see but I've never really had a problem.

But if this phone is designed to be brighter then maybe you'll get even more life out of it when you turn the brightness down.

RE: Yeah, great
By ksherman on 12/17/2010 11:39:11 AM , Rating: 2
Y'all are crazy! I keep my backlights up pretty high on just about every display I look at. I just got used to it back when I got my MacBook Pro when the LED backlights first came out. Super bright, became hard to see for me on lesser displays, especially working on CAD with a black background.

My iPhone and my EVO 4G stayed at about 60%+ backlight or so.

RE: Yeah, great
By omnicronx on 12/17/2010 2:29:34 PM , Rating: 3
It seems they have gone more efficient..

Look at the chart provided with the article.

0.7W on a white screen and 0W for a black screen. That would be right on line with the combined iPhone stats (it uses 0.42W whether it be black or white) with twice the brightness..

Which of course you can always lower to the levels of current devices :)

Nothing to complain about here, this is a great step forward.

RE: Yeah, great
By Solandri on 12/17/2010 6:21:10 PM , Rating: 2
I find that chart highly suspect since an IPS LCD needs a backlight. Unless there's some spiffy new technology associated with this (e.g. putting a grid of micro-LEDs behind the panel so each pixel has its own backlight), the LG's IPS screen should function the same way as the iPhone 4's - draws the same wattage whether displaying black or white.

By cditty on 12/17/2010 12:11:27 PM , Rating: 2
I actually think the Galaxy S screen looks the most readable.

RE: Display
By omnicronx on 12/17/2010 2:35:14 PM , Rating: 2
I also don't think the reviewer turned off the autobrightness feature.. The Screen goes MUCH brighter than that if you turn it up.. The auto setting for most inside scenarios is maybe 30% brightness..

RE: Display
By Solandri on 12/17/2010 6:17:54 PM , Rating: 4
The Galaxy S uses an AMOLED, so it has perfect blacks. When it's displaying black (like the text in the picture), the black is as black as if you turned the phone off. Put another way, it has an infinite contrast ratio since it's black output is zero.

The iPhone and the new LG both use traditional LCDs with backlights. Their blacks suffer from bleed, so will never be as dark as an OLED's.

By damianrobertjones on 12/17/2010 12:44:18 PM , Rating: 2
"and is slimmer than "the world's slimmest smartphone," the iPhone 4."

Question, is the iPhone 4 as slim as the Toshiba TG01?

Just asking...

RE: Huh?
By BruceLeet on 12/17/2010 2:12:33 PM , Rating: 3

iPhone 4:
Dimensions 115.2 x 58.6 x 9.3 mm
Weight 137 g

Dimensions 130 x 70 x 9.9 mm
Weight 129 g

brightness etc
By atlmann10 on 12/19/2010 10:33:20 AM , Rating: 2
If you look through the comparison picture it seems when emitting white light the energy score is above the iPhone, but below the galaxy, however the emission of black by both the LG "B" unit and the Galaxy unit the energy score is 0, where on the iPhone 4 it is the same for both in energy usage.

So it would seem that the Galaxy units would use the most energy period as they use almost double for white the energy of any of the 3, where the "b" unit uses slightly more than the iPhone 4 for white but no energy at all for black (hopefully meaning a true black.

I am confused on the screen specification though. I know what LCD and OLED are, but what is the one on the "B" unit? Off to do some research I guess.

By Raiders12 on 12/20/2010 6:49:05 AM , Rating: 2
Im a bit skeptical since I own an LG phone, and it was designed by morons.
Also since when did the iPhone 4 become the "world's slimmest smartphone"? Ive held the Galaxy and HTC Incredible and they seem slimmer to me?

By namechamps on 12/21/2010 8:43:25 AM , Rating: 2
The iphone screen draws 0.42 watts at max brightness of 500 nits.

This phone draws 0.7 watts at max brightness of 700 nits.

However we aren't comparing apples to apples. The iphone is 3.5" screen while this is a 4" screen (34% larger). If iphone had 4" screen with similar specs it would draw 0.55 watts.

This phone has a MAX brightness of 700 nits completely controlled via the user or auto light sensor. At 500 nits it would draw 0.5 watts, 10% less than a comparably sized iphone.

Screens actually don't draw that much power from modern smartphones. The iphone 4 has a 1150 mah, 3.7V battery. Thats 4.255Wh of runtime. If only the screen drew power (and at 100% brightness) it would last about 10 hours.

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