Providing technology that prevents viewers from changing channels during commercials has not given Philips positive PR
We reported earlier this week that Philips was in the process or creating PVR technologies that would allow broadcasters to prevent TV viewers from fast forwarding over commercials. The biggest zinger however, was the fact that Philips is also including technology to enable broadcasters to prevent viewers from changing channels altogether when a commercial starts.
Of course, news about this caused an uproar and Philips has responded by saying that the feature can be enabled or disabled by the viewer. A viewer can choose whether or not to watch a program with or without commercials. However, Philips says it has suggested in its patent filing that broadcasters decide whether or not to allow viewers the freedom of choice depending on whether they are paying a fee to watch a program or channel.
More information is available from the AP via Yahoo.
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