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PepsiCo Social Vending System  (Source: PepsiCo Inc.)
Consumers can send Pepsi products to one another through new, high-tech vending machines

It's hard to argue that electronic social networking has become a staple in our digital world when sites like Facebook have over 500 million active users. Now, even the way we drink will take the form of a social experience. 

Pepsi recently announced that it will release a new vending machine that utilizes technology such as a full touch screen for beverage selection, and will allow consumers to use cash or credit. But the more notable addition to this high-tech vending machine is its use of social networking among Pepsi drinkers

In addition to simply selecting a soda for oneself to drink, the new vending machine also allows consumers to send soda to each other. Let's say a person wants to send a Pepsi to someone in another building that has the same vending machine, or even to someone that does not have the same vending machine. The consumer can enter the recipient's name, mobile phone number and a personal message into the vending machine, and it will send a text message to the recipient.

The consumer can even record a video to be sent to the recipient. In the received text message, the location where the Pepsi can be redeemed will be noted along with the personalized message or video. 

Consumers can also send a Pepsi product to a complete stranger through the "Random Acts of Refreshment" option. This allows a consumer to send a Pepsi product to any other social vending machine. 

"Our vision is to use innovative technology to empower consumers and create new ways for them to engage with our brands, their social networks and each other at the point of purchase," said Mikel Durham, chief innovative officer at PepsiCo Foodservice. "Social vending extends our consumers' social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting they'll want to return to again and again." 

“Our approach to technology innovation is driven by what we know consumers want. We’re working with some of the best minds in the business to develop equipment that provides customization, personalization and choice,” said Christine Sisler, VP, Equipment Innovation, PepsiCo. “Our Social Vending System delivers on those insights and more – it’s also visually engaging, fast, intuitive and satisfying to use.”

Pepsi worked with DCI Marketing and Protagonist to create the new social vending machine. It did not note when the machines would be released to the public. 



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Pass the HFCS
By kyleb2112 on 4/28/2011 7:13:39 PM , Rating: 5
Give the gift of type 2 diabetes!




RE: Pass the HFCS
By someguy123 on 4/28/2011 7:45:45 PM , Rating: 3
Eh, drink sugar cane soda like Jones if you're really consuming gallons of soda at a time. I will be enjoying my delicious diabetes in moderation, as well as water.


RE: Pass the HFCS
By bodar on 4/28/11, Rating: 0
RE: Pass the HFCS
By GulWestfale on 4/28/2011 8:54:04 PM , Rating: 1
phosphoric acid might be much much worse though. why am i telling you that? well, read the ingredients on a pepsi can and then you'll know.


RE: Pass the HFCS
By tastyratz on 4/29/2011 3:53:38 PM , Rating: 2
ehhhh not entirely. Phosphoric acid is a PH modifier to give soda that zip people like, but it is also in TONS of things we eat naturally. You would long before suffer from a high sugar intake than phosphoric acid. The only thing I can think of; Low PH is really the biggest reason soda eats away at your teeth - more than sugar. It literally is an acid that etches them away. Aside from caries worry more about the huge blood sugar spikes and crashes while your body tries to keep up with steady insulin levels


RE: Pass the HFCS
By RjBass on 4/29/2011 9:12:56 AM , Rating: 2
Or maybe they could just stock these new machines with Pepsi and Mountain Dew Throwback. Both made with real sugar.


RE: Pass the HFCS
By tastyratz on 4/29/2011 10:57:27 AM , Rating: 5
All sugar is NOT equally bad for you.
I guess the hfcs ads are working aren't they?
Table sugar is better for you, cane sugar is a great source that's less processed generally than beet sugar (table sugar) and calories in moderation are key whether its sugar calories or eating healthy meals in bulk.

Fructose is processed by the liver not by the rest of your body like glucose and causes a fatty liver.

Also here is an interesting study:
http://www.sciencedaily.com/releases/2010/03/10032...
Table sugar vs hfcs the hfcs caused rats to gain significantly more weight. 48% more...

Don't believe everything you see, but DO read independently and understand everything you put in your body. HFCS is BAD stuff and all the good PR they buy in the world wont change what it does to you.


RE: Pass the HFCS
By Ammohunt on 4/29/2011 3:22:15 PM , Rating: 2
Beet sugar = Sucrose
Cane Sugar = Sucrose

HFC = Corn Syrup with lots of Fructose
Fruit Sugar = Fructose

Don't eat fruit?
Get smart folks HFC FUD is just that FUD


RE: Pass the HFCS
By tastyratz on 4/29/2011 4:01:34 PM , Rating: 2
We are not just talking about technical molecular breakdowns (which still holds minimal relevance)

That is like saying do you eat whole wheel bread = carbohydrates and white bead = carbohydrates yet everyone knows fundamentally it is not the same.

On top of that, do you eat an entire bag of cherries at a time?

The levels of fructose you consume in soda/candy/snacks/everything cheap and trashy are very different from eating fruit which are like the "whole grain" of fructose. hfcs strips out ANYTHING you could ever need in fruit and processes the fructose down to nothing you want.

hfcs concern is not fud, in fact I specifically linked a scientific study because of it.

Now, do I never drink soda or eat 99c machine cakes? no... but I understand they are not wise when I DO eat them.


RE: Pass the HFCS
By Ammohunt on 4/29/2011 10:57:49 PM , Rating: 2
The original argument is that HFCS is worse than Cane sugar or crystalline fructose is better that HFCS and that’s just bunk. As far as diet goes as others have pointed out Sugar is Sugar! One type just happens to be readily available and cheap so you tend to eat more of it. What’s next maltose is worse than dextrose? It’s a ridiculous argument and along that same lines as the fluoride in water, 911 truthers and birther loonies. Remember when aspirin was treated like it was poison and eggs were the worst thing to eat? Aspirin is a wonder drug and Eggs are super food now.


RE: Pass the HFCS
By bodar on 4/29/2011 4:10:05 PM , Rating: 2
Fruit is fine because it includes fiber, according to Lustig.

quote:
MN: And fiber's role in all this?

RL: Fiber is the one item in the diet that reduces the rate of sugar absorption from the gut into the bloodstream, thereby keeping your insulin down. We humans used to eat between 100-300 grams of fiber per day. Now we eat 12 grams. That's just in the last 30 years, and it has had major effects. The reason we've been defibertized is processed food. And the reason the food industry processes fiber out is because they can't freeze fiber. If the fiber is processed out, the food lasts forever.

MN: Is the fructose in fruit bad?

RL: No, as long as it stays as whole fruit, because fruit has fiber and fiber is the antidote to carbohydrate. Whatever bad fructose does, fiber undoes. [Food writer] Michael Pollan says, "Eat food, not too much, mostly plants" I totally agree with that. It comes out of the ground. It's got fiber. Here's another way of looking at it: What do the Atkins diet [high fat, low carb] and Dean Ornish's diet [high carb, extremely low fat] have in common?

MN: I give up.

RL: Both diets eschew fructose.


http://www.entrepreneur.com/tradejournals/article/...


RE: Pass the HFCS
By TerranMagistrate on 4/28/2011 7:49:07 PM , Rating: 1
Aquafina or bust.


RE: Pass the HFCS
By tayb on 4/28/2011 9:07:27 PM , Rating: 5
Tap water or bust????


RE: Pass the HFCS
By Flunk on 4/28/2011 11:05:37 PM , Rating: 2
Tap water (in developed countries) is pretty much the safest, cleanest water you can get. Can't go wrong with that!


RE: Pass the HFCS
By Raiders12 on 4/29/2011 6:29:40 AM , Rating: 2
Yes only 65% of the population is obese, 35% is pre diabetic, and the #1 killer is heart disease followed by stroke. Which are caused by long term diabetes :).
Spread the love with Pepsi!


RE: Pass the HFCS
By callmeroy on 4/29/2011 8:43:00 AM , Rating: 2
Well your obviously being humorous, but there's only half truth in your humor. Massive sugar intake alone doesn't give someone who isn't prone to the disease in the first place -- diabetes. Other factors are in play PLUS the sugar intake that lead to getting the disease.

My family has a history of type 2 diabetes, my grand father died because of it (before I was even born)....my mom has it now. For those reasons I've wanted to know more about the disease (which btw is increasingly common at an alarming rate among americans -- definitely a link to how "fat" the average american is...as being over weight is the prime contributing factor to the disease -- despite that some people at a healthy weight also have the disease).

So anyway though it should be obvious -- what's your best chance of steering clear of the disease (well first is something you can't control...if you don't have a family history of it that's a big help) ....stay in shape...exercise often....you can still have sugar though...as long as you don't go crazy with it (but you aren't supposed to do that anyway with a normal healthy diet)....


Revolutionary
By Loveless on 4/28/2011 7:21:23 PM , Rating: 3
This will bring sexting to a whole new level.




RE: Revolutionary
By AssBall on 4/28/2011 7:48:22 PM , Rating: 2
Water cooler talk turns into Pepsi networking talk.

Guy 1: Dude that new hot chick Tina from financing on 4rth floor is totally into me.
Guy 2: ORLY?
Guy 1: Yeah man I sent her a Pepsi last week. Then she sent me one back! Score city, bro, I'll be in her like dinner by next week.
Guy 2: But she's a vegan health nut type, she doesn't drink artificial carbonated sweet stuff. That was just your own Pepsi returned to you.
Guy 1: No way bro, how the hell would you know?
Guy 2: Because she is my wife. Oh, and here is your resignation form.


RE: Revolutionary
By ipay on 4/29/2011 10:17:29 AM , Rating: 2
Like so many movies these days, the ending feels a little uninspiring.


The vending maching I'm waiting for..........
By ZimZum on 4/28/2011 7:41:12 PM , Rating: 3
RE: The vending maching I'm waiting for..........
By kattanna on 4/29/2011 1:44:54 PM , Rating: 2
i guessed it would be in japan, and i was right. LOL

its odd for such a private people they are not as uptight about such things. try to put one of those here in america.. and you would think from the religious people thats its the end of the world.


Seriously isn't this a bit much....
By callmeroy on 4/29/2011 8:53:46 AM , Rating: 2
I guess for the first month or two this is out in abundance it'll have a strange "techy cool factor"...but after that really a social networking soda machine? (Though maybe now is the time to finally buy stock in facebook since it seems everything on the planet is getting facebook integration or about too....up next American Standard introduces the social networking capable toilet....with in the bowl camera technology! Pinch a loaf, share your creation with your friends right on your facebook page!)

And who would honestly buy a 100% stranger a drink...not to sound like a big old meany but I'm a realist I see people walk past the homeless everyday w/o a care...suddenly with a high tech vending machine the world will turn into generous saints?




By JediJeb on 4/29/2011 1:51:06 PM , Rating: 2
quote:
And who would honestly buy a 100% stranger a drink...not to sound like a big old meany but I'm a realist I see people walk past the homeless everyday w/o a care...suddenly with a high tech vending machine the world will turn into generous saints?


"I'd like to teach the world to sing,, in perfect harmonyyyy I'd like to buy the world a ....'

Oops wrong soft drink.


Soda Isn't the Cause of Obesity and Diabetes
By Arsynic on 4/29/2011 9:44:03 AM , Rating: 2
It's our sedentary lifestyles. We sit on our asses 40+ hours per week and then then go home and sit on the couch or in front of the computer. We hop in the car to go short or long distances. Technology has made us less active.




By BernardP on 4/29/2011 7:40:18 PM , Rating: 2
It's part of the cause: excessive carbohydrates consumption.

Suggested reading if you are interested:

http://www.amazon.com/Why-We-Get-Fat-About/dp/0307...


The Bubble is Going to Burst
By BernardP on 4/29/2011 11:06:03 AM , Rating: 2
If the Social Network Vending Machine is a not a sign that we are well into the cycle of the Social Networking Bubble, I wonder what it indicates.




RE: The Bubble is Going to Burst
By Jalek on 4/29/2011 5:04:58 PM , Rating: 2
The machines will need control of food distribution to keep the slaves working.

Ok, so Pepsi isn't exactly a necessary food...


Pepsi Roulette
By stm1185 on 4/28/2011 10:32:22 PM , Rating: 2
I wonder how many of those videos will be of peoples balls.




huh
By Maiyr on 4/29/2011 9:41:31 AM , Rating: 2
Disease, sending drinks to people, etc... These, my friends, are not the problem here. Who the f*** is going to wait for the dorkwad in front of you to finish his text/video message. Though I rarely ever get anything out of a vending machine; I will not even walk up to one if there is already someone using it. Who would wait in line for this machine. I mean can you see someone typing out a 40 page message with hunt/peck style typing on this thing...

This is idiotic.

Maiyr




By Beenthere on 4/29/2011 7:59:41 PM , Rating: 2
Only the gullible sheep would fall for these silly games.




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