It's hard to argue that electronic social
networking has become a staple in our digital world when sites like Facebook
have over 500
million active users. Now, even the way we drink will take the form of a
recently announced that it will release a new vending machine that utilizes
technology such as a full touch screen for beverage selection, and will allow
consumers to use cash or credit. But the more notable addition to this
high-tech vending machine is its use of social
networking among Pepsi drinkers.
addition to simply selecting a soda for oneself to drink, the new vending
machine also allows consumers to send soda to each other. Let's say a person
wants to send a Pepsi to someone in another building that has the same vending
machine, or even to someone that does not have the same vending machine. The
consumer can enter the recipient's name, mobile phone number and a personal
message into the vending machine, and it will send a text
message to the recipient.
consumer can even record a video to be sent to the recipient. In the received
text message, the location where the Pepsi can be redeemed will be noted along
with the personalized message or video.
can also send a Pepsi product to a complete stranger through the "Random
Acts of Refreshment" option. This allows a consumer to send a Pepsi
product to any other social vending machine.
vision is to use innovative technology to empower
consumers and create new ways for them to engage with our brands,
their social networks and each other at the point of purchase," said Mikel
Durham, chief innovative officer at PepsiCo Foodservice. "Social vending
extends our consumers' social networks beyond the confines of their own devices
and transforms a static, transaction-oriented experience into something fun and
exciting they'll want to return to again and again." “Our approach to technology innovation is driven by what we know consumers want. We’re working with some of the best minds in the business to develop equipment that provides customization, personalization and choice,” said Christine Sisler, VP, Equipment Innovation, PepsiCo. “Our Social Vending System delivers on those insights and more – it’s also visually engaging, fast, intuitive and satisfying to use.”
worked with DCI Marketing and Protagonist to create the new social vending
machine. It did not note when the machines would be released to the
quote: MN: And fiber's role in all this?RL: Fiber is the one item in the diet that reduces the rate of sugar absorption from the gut into the bloodstream, thereby keeping your insulin down. We humans used to eat between 100-300 grams of fiber per day. Now we eat 12 grams. That's just in the last 30 years, and it has had major effects. The reason we've been defibertized is processed food. And the reason the food industry processes fiber out is because they can't freeze fiber. If the fiber is processed out, the food lasts forever.MN: Is the fructose in fruit bad?RL: No, as long as it stays as whole fruit, because fruit has fiber and fiber is the antidote to carbohydrate. Whatever bad fructose does, fiber undoes. [Food writer] Michael Pollan says, "Eat food, not too much, mostly plants" I totally agree with that. It comes out of the ground. It's got fiber. Here's another way of looking at it: What do the Atkins diet [high fat, low carb] and Dean Ornish's diet [high carb, extremely low fat] have in common?MN: I give up.RL: Both diets eschew fructose.
quote: And who would honestly buy a 100% stranger a drink...not to sound like a big old meany but I'm a realist I see people walk past the homeless everyday w/o a care...suddenly with a high tech vending machine the world will turn into generous saints?