Downloading movies to own may well be
the future of movie sales and rentals. Before we get to that point,
there are several things that will have to be fixed, namely the slow
and often lacking broadband infrastructure in America.
DivX
and a download to own (DTO) movie company Film
Fresh announced today that Film Fresh will be the first online
store to sell major Hollywood movie titles in the secure and easy to
playback DivX format. The DivX format allows the films to be
downloaded to millions of DivX certified devices already on the
market from the PS3 to numerous PMPs and Blu-ray players.
The
films will be transferable on DVD, USB drives, and SD memory cards as
well as being streamable over a home network. Film Fresh offers a
wide variety of films from major studios like Lionsgate, Paramount
Pictures, Sony Pictures Home Entertainment, and Warner Bros.
"Our
partnership with DivX goes back to the founding of Film Fresh. We
have always believed that DivX offers the best download choice for
consumers, since it gives people the freedom to own and watch films
on a wide variety of electronic devices from many different
manufacturers,” said Rick Bolton, founder and Chief Executive
Officer of Film Fresh. “It's a good fit with Film Fresh's central
mission--expanding the audience for film. Download-to-own is going to
play a critical role in the future of film distribution, and Film
Fresh will provide the films people want to see, in whatever form
they want to see them."
Currently available titles for
purchase include films like Pineapple Express, 17 Again, 3:10 to
Yuma, Hancock and Watchmen and many more. The company also offers
titles from independent studios.
"Through our agreements
with Film Fresh and the studios, we are able to bring Hollywood
movies in the high-quality DivX format to U.S. consumers for the
first time," said Kevin Hell, Chief Executive Officer of DivX,
Inc.
According
to Engadget, DRM for the DivX files is tied to a specific
user's ID, so playing back video files on more than one device should
not be an issue. Also, the movies will only initially be made
available with stereo sound which is quite a letdown for many
audiophiles out there.