Not much is known about Sony's plans, except that the company wants to woo consumers to purchase the struggling console
Dozens of unconfirmed rumors regarding
the Sony PlayStation 3 have been published online the past six
months, and while very little is still known about the company's
plans, it appears a price cut and new console launch will take place
in the immediate future.
Even though specific details haven't
been released by Sony, there are multiple rumors indicating the
company will release its PlayStation 3 Slim unit on August 18.
It will officially launch prior to the Gamescom event in Germany, but
details of the console are unknown.
Sony has vehemently
denied price cuts are in Sony's future, but there have been
several hints that were recently noticed the past few days.
Online retailer Amazon has cut the price of the 160GB PS3 Uncharted:
Drake's Fortune bundle from $499 down to $449.
In Japan, the
80GB PS3 is
reportedly being phased out, as the company plans to shift focus
towards the 160GB unit. Specifically, 7-Eleven will no longer
allow customers to pre-order the white, black and silver 80GB PS3s
after August 9, with retailers expected to only have 160GB units
available.
Since its launch, the Nintendo Wii is the only
console that hasn't received a price cut, even though it's possible
that will change this holiday season. Analysts expect
Nintendo to drop the price from $249, but an exact price --
likely $20 or $30 -- hasn't been confirmed. In addition to
several game console bundles, Microsoft is expected to continue
phasing out the Xbox 360 Pro models in favor of the Xbox 360 Elite,
while also cutting prices.
All these unconfirmed rumors come
at a time when Sony's PS3 production
cost has dropped 70 percent since its launch in 2006. The cost
reduction for manufacturing has been described as "very
substantial" by Sony executives, which gives Sony no excuse not
to cut prices and attempt to attract new consumers.
Consumers
interested in console gaming, or perhaps testing a different game
console, will likely be able to find good deals this holiday shopping
season.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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