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PlayStation 3 at Future Shop

PlayStation 3 at Best Buy

PlayStation 3 at Sony Style

PSP Entertainment Pack at Amazon
The price of PlayStation 3 rises just after the All-Star break

The price of the PlayStation 3 has always been a hotly debated topic. It’s well known that Sony packs a ton of marvelous technology inside its latest console, resulting in a loss on every unit sold, but regardless of that, the PlayStation 3 is an expensive gaming machine.

Gamers in the U.S. are asking for a price cut, Japanese gamers are already got a drop and Europeans are just plain waiting. Canadians, however, could be seeing one of the first ever console price hikes. Note: all prices discussed in this story are in Canadian dollars, unless otherwise specified.

Future Shop and Best Buy, the two biggest consumer electronics retailers, without warning, quietly raised prices on the PlayStation 3. As listed on Future Shop Web site, the 60 GB version now costs $699.99, an increase of $40. Best Buy’s Web site also reflects the new 60 GB price of $699.99. Neither site has the 20 GB PS3 in its listings, but a Future Shop employee did say that the lesser PS3 is now listed at $599.99, a $50 increase from the original price.

It’s important to note that Best Buy and Future Shop are both operated by the same parent company, so it’s unclear if the price increase is a result of a revised nationwide price set by Sony or just a retailer-level decision. Sony was not available for comment at time of writing.

One possible explanation for the change in price is due to the fluctuation of the Canadian dollar. Between the time of the console’s price announcement and present day, the Canadian dollar has fallen relative to its American counterpart. At the present exchange rate, US$599.99, the price for a 60 GB PS3, works out to $709.18.

The PlayStation 3 isn’t the only Sony console to see a rise in price. The PSP Entertainment Pack went from $279.99 to $299.99. The change in price is noted not only at Future Shop and Best Buy, but also at Amazon.ca.

Strangely, Sony’s own e-commerce site SonyStyle.ca still lists its PlayStation 3 hardware at the originally announced prices. At this current time, the 60 GB PS3 shows as in-stock and can be purchased for $659.99 with free shipping.

Although it’s uncommon for consumer electronics to vary pricing according to exchange rate, Nintendo once set the precedent for an adjustment when it lowered the price of the GameCube due to the rising Canadian loonie.

I’ll let you know as I find out more.





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