The price of the PlayStation 3 has always been a hotly
debated topic. It’s well known that Sony packs a ton of marvelous technology
inside its latest console, resulting in a loss on
every unit sold, but regardless of that, the PlayStation 3 is an expensive
Gamers in the U.S. are asking
for a price cut, Japanese gamers are already got a drop
and Europeans are just
plain waiting. Canadians, however, could be seeing one of the first ever
console price hikes. Note: all prices discussed in this story are in Canadian
dollars, unless otherwise specified.
Future Shop and Best Buy, the two biggest consumer
electronics retailers, without warning, quietly raised prices on the PlayStation
3. As listed on Future Shop Web site, the 60 GB version now costs $699.99,
an increase of $40. Best Buy’s Web site also reflects the new 60 GB price of $699.99.
Neither site has the 20 GB PS3 in its listings, but a Future Shop employee did
say that the lesser PS3 is now listed at $599.99, a $50 increase from the
It’s important to note that Best Buy and Future Shop are
both operated by the same parent company, so it’s unclear if the price increase
is a result of a revised nationwide price set by Sony or just a retailer-level
decision. Sony was not available for comment at time of writing.
One possible explanation for the change in price is due to
the fluctuation of the Canadian dollar. Between the time of the console’s price
announcement and present day, the Canadian dollar has fallen relative to its
American counterpart. At the present exchange rate, US$599.99, the price for a
60 GB PS3, works out to $709.18.
The PlayStation 3 isn’t the only Sony console to see a rise
in price. The PSP Entertainment Pack went from $279.99 to $299.99. The change
in price is noted not only at Future
Shop and Best
Buy, but also at Amazon.ca.
Strangely, Sony’s own e-commerce site SonyStyle.ca still lists
its PlayStation 3 hardware at the originally announced prices. At this
current time, the 60 GB PS3 shows as in-stock and can be purchased for $659.99
with free shipping.
Although it’s uncommon for consumer electronics to vary
pricing according to exchange rate, Nintendo once set the precedent for an
adjustment when it lowered
the price of the GameCube due to the rising Canadian loonie.
I’ll let you know as I find out more.