 The old PS3 SKU features a slightly larger heatsink. (Source: Pocket Gamer)
 The new PS3 with a 40 nm RSX chip has a slightly smaller cooler and less chips -- all of which save on production costs. (Source: Pocket Gamer)
Die shrink brings multiple benefits
Sony
has endured a rough run this generation. It has yet to profit
on its PlayStation 3 hardware and its sales have lagged behind
competitors Nintendo and Microsoft. Occasionally, the veteran
player has snagged
a solid month in sales, but such bright spots have been few
and far between. Still, the console has slowly garnered
millions of loyal fans, and is unlikely to go away anytime soon.
In
2006 when the PS3 aired, it cost
over $800 to make and Sony was losing $240 per $599 unit
(Wi-Fi, 60 GB HDD) and $305 per $499 unit (20 GB HDD). Now
after a long road the PS3 is about to become profitable from a
hardware perspective.
The latest PS3 SKU, CECH-2100A,
brings a die-shrink to the GPU according to PlayStation
University.
The 65-nm RSX GPU of the CECH-2000A SKU has been replaced with a
40-nm die shrink. As PS3 buffs may recall, Sony already did a
similar die-shrink to a 45-nm process for
the Cell CPU.
The new die shrink reduces the
number of associated chips on the circuit board and reduces the size
of the cooler on the chip. The chip should be able to run a bit
cooler, and the cuts (and cheaper process) mean that Sony will likely
pocket a considerable savings per unit.
Of course the picture
is far from crystal clear when it comes to how Sony is faring
financially with the PS3. Much of any console-maker's profits
come from the licensing fees associated with software sales.
And on the minus column, while hardware improvements like the GPU
shrink save money in the long run, they cost money to implement up
front in terms of manufacturing infrastructure investment.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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