Print 30 comment(s) - last by Phoque.. on Apr 28 at 8:02 PM

The old PS3 SKU features a slightly larger heatsink.  (Source: Pocket Gamer)

The new PS3 with a 40 nm RSX chip has a slightly smaller cooler and less chips -- all of which save on production costs.  (Source: Pocket Gamer)
Die shrink brings multiple benefits

Sony has endured a rough run this generation.  It has yet to profit on its PlayStation 3 hardware and its sales have lagged behind competitors Nintendo and Microsoft.  Occasionally, the veteran player has snagged a solid month in sales, but such bright spots have been few and far between.  Still, the console has slowly garnered millions of loyal fans, and is unlikely to go away anytime soon.

In 2006 when the PS3 aired, it cost over $800 to make and Sony was losing $240 per $599 unit (Wi-Fi, 60 GB HDD) and $305 per $499 unit (20 GB HDD).  Now after a long road the PS3 is about to become profitable from a hardware perspective.

The latest PS3 SKU, CECH-2100A, brings a die-shrink to the GPU according to
PlayStation University.  The 65-nm RSX GPU of the CECH-2000A SKU has been replaced with a 40-nm die shrink.  As PS3 buffs may recall, Sony already did a similar die-shrink to a 45-nm process for the Cell CPU.  

The new die shrink reduces the number of associated chips on the circuit board and reduces the size of the cooler on the chip.  The chip should be able to run a bit cooler, and the cuts (and cheaper process) mean that Sony will likely pocket a considerable savings per unit.

Of course the picture is far from crystal clear when it comes to how Sony is faring financially with the PS3.  Much of any console-maker's profits come from the licensing fees associated with software sales.  And on the minus column, while hardware improvements like the GPU shrink save money in the long run, they cost money to implement up front in terms of manufacturing infrastructure investment.

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Check your title.
By SlipDizzy on 4/26/2010 11:43:37 AM , Rating: 3
"PS3 May Finally Finally Profitable"


RE: Check your title.
By InvertMe on 4/26/2010 11:52:53 AM , Rating: 5
I nothing nothing wrong here.

RE: Check your title.
By UnWeave on 4/26/2010 12:04:38 PM , Rating: 2
Also, what's with the thumbnail? Or is it just me missing something there?

RE: Check your title.
By dubldwn on 4/26/2010 12:05:09 PM , Rating: 5
It's an Acura RSX. Get it?

RE: Check your title.
By Mitch101 on 4/26/2010 12:30:50 PM , Rating: 2
Its Grand Theft Auto Subarban Edition.

RE: Check your title.
By quiksilvr on 4/26/2010 12:45:06 PM , Rating: 2
It's emphasis. I guess if you want to be grammaticality correct, he can say "PS3 May Finally (FINALLY!!@#$!@)$) Profitable"

RE: Check your title.
By Anoxanmore on 4/26/2010 12:45:19 PM , Rating: 2
*shakes head*

Here I was clicking on the link thinking we'd get to see more of the PS3 girls... you disappoint me Jason. :P

RE: Check your title.
By AssBall on 4/26/2010 1:18:00 PM , Rating: 2
Yeah, really, I don't expect much anymore, but if you have such a huge typo in the headline, at least post the girls up.

RE: Check your title.
By Anoxanmore on 4/26/2010 2:14:37 PM , Rating: 2
No, there is a rule on this site if you wish to post about the PS3 you MUST use the PS3 girls picture, all other pictures in the article are fine.

There is nothing wrong with his title, not that english actually follows any grammatical rules all the time anyway.

Still happy with my 60GB launch console
By TerranMagistrate on 4/26/2010 11:46:03 AM , Rating: 2
$600 was plenty to put down for one gaming system but in retrospect, it was worth it. PS2 hardware backwards compatibility being the primary reason why. Simply cleaning the heatsink / fan and applying a quality thermal compound on the CPU and GPU ensures that the chances of ever getting the dreaded YLOD is low.

By drank12quartsstrohsbeer on 4/26/2010 2:23:39 PM , Rating: 2
And if they ever decide to bring back ps2 bc, I will buy one.

By AnnihilatorX on 4/26/2010 6:08:09 PM , Rating: 2
I personally dumped my PS2, which fails to read half of discs, and start using an emulator on PC.

RE: Still happy with my 60GB launch console
By Bateluer on 4/26/2010 6:41:08 PM , Rating: 2
Just pick up a PS2 slim model or whatever they want to call it for 99 dollars brand new. Its not that expensive.

By InvertMe on 4/27/2010 9:38:45 AM , Rating: 2
How did you do that?

By drank12quartsstrohsbeer on 4/27/2010 10:23:34 AM , Rating: 2
I would be much more willing to spend 99 dollars on a ps3 with bc than another ps2. i have too much junk and too many ps2 games that my family still plays to have a 2 & 3 or just a 3.

sony has the technology to do full emulation of the ps2. They dont want to release it, because they dont want people buying the ps2 versions of new games, because the margins on the ps3 games is higher.

Instead of motivating me to buy a ps3, i got a wii for the kids and pc games for myself. enjoy those margins, sony.

Company without "profit" at first priority?
By LCS2009 on 4/26/2010 7:48:21 PM , Rating: 2
I was amazed about this point that SONY chose to make this kind of PS3 hardware,knowing that for a long time every console will make losses instead of profit, without so many hardware failures such as MS Xbox 360 and also keeping PlayStation Network free of charge.

The bad thing is that after that they took some bad decisions that make them lose some reputation.

I'm glad they finally found a good point for profit with it hardware. I hope that they don't drop hardware quality and from now on, they make good decisions.

By Aloonatic on 4/27/2010 5:56:06 AM , Rating: 2
I'm not sure that you can look at the cost of manufacture for the PS3 in the same way as you can for most consoles.

They took a big gamble on sticking a BD player in it when it was their major weapon against HD DVD, which was a battle that was in the balance at the time. They were very expensive parts back then, and are still more expensive than a DVD player now, which makes little sense if you view this as purely a console issue, as the xBox seems to be doing just fine without a BD player, so it's not like it is really needed, and I'd wager that Sony know that too.

The profit that they are making on each BluRay Disk that gets sold completely unopposed (since HD DVD went the was of Beta-Max) will offset some of the losses that this console incurs/inured, as it "took one for the team" and helped them win the high-def disk war.

So in other words
By AToZKillin on 4/27/2010 12:38:02 AM , Rating: 2
It becomes profitable as it becomes out of date.

RE: So in other words
By Aloonatic on 4/27/2010 6:03:51 AM , Rating: 2
Consoles last a pretty long time. How long was the PS2 about? MS and Sony are only just getting in on the motion control thing going, so the 360 and PS3 will be around for a fair while yet I would wager.

Wii HD will come out first I would guess. But as Sony have pretty much copied their control system, which you would assume that Nintendo will stick with. So Nintendo will have to release a machine that is at least as capable as a PS3, just to be playing at the same level.

Sony have taken big losses on PS3 because of the BluRay thing. Microsoft have taken losses because of the reliability issues. They'll both probably wait a while longer before releasing another unit I think.

I think the headline is wrong
By DanNeely on 4/26/2010 2:34:36 PM , Rating: 3
"PS3 hardware to remain a loss leader as cuts in retail price absorb the recent reduction in manufacturing costs." Is IMO much more likely.

3D Ecosystem
By oopyseohs on 4/27/2010 1:34:53 AM , Rating: 2
3D will be the next big thing in home entertainment. Right now there is no universal standard for 3D viewing. Samsung, NVIDIA and Hitachi all have active shutter glasses, but none of them are compatible with the others.

Sony is going to be going with passive polarized glasses, and with movies like Avatar in 3D coming to Blu-ray (Sony's format) and playing on PS3 (Sony's very well-distributed Blu-ray player), it is quite likely that Sony will be winning the 3D war. Lots and lots of money coming Sony's way via 3D in the next 2 years, and the PS3 is a big reason why.

Blue ray just blew out
By Phoque on 4/28/2010 8:02:16 PM , Rating: 2
I guess this is a good opportunity for me to buy a new PS3 as my drive just blew out this very night. Neither blue ray nor dvd runs. 156 CAN$ for a fix or 350 CAN$ for the new one. I had the 40Gb CECHG01 sku. It only lasted me 2 years, I'm pissed. Could the heat be involved?

I'm not very much into replacing the drive myself. Maybe I'll try selling it to a more handy person.

To all the PS3 owners, I would recommend laying the unit horizontally as mine started making noise when I put it vertically ( I put it back horizontally when the noise started and it stopped ).

$40.00 off a year to buy PS3
By Mitch101 on 4/26/10, Rating: -1
RE: $40.00 off a year to buy PS3
By HoundRogerson on 4/26/2010 1:09:11 PM , Rating: 2
I'll warn ya right now about the netflix discs dude. You have to treat them VERY VERY well, they arent like normal dvd's that can be scratched up a bit, and still play.

The slightest blemish on the Netflix discs, and they are screwed. I've already gone through 3 of them.... Which reminds me, I gotta order a few more (good thing they are free, huh?)

RE: $40.00 off a year to buy PS3
By alanore on 4/26/2010 1:15:35 PM , Rating: 3
Netflixs really need to make a USB thumbdrive version that plugs into your console. That way there is no scratching problem also you don't need to swap out the disc either.

RE: $40.00 off a year to buy PS3
By Quadrillity on 4/26/2010 4:20:59 PM , Rating: 2
No... What Netflix REALLY needs for the PS3 is a F****** installed application!! How is a multimillion (maybe billion?) dollar corp not up to speed with this?

The the fact that you have to insert a disk is flat out stupid and annoying. Hell, the interface for trying to find a movie is a perfect rendition of something from the early 1990's; sluggish and awkward. You have to look through categories (which don't coincide with the netflix website btw) line by line. How does this make sense?

While we are on the subject... Has anyone else had a problem with misaligned stickers on the disks that cause them to wobble on the spindle and get scratched to hell? I have to cut/peal back every other disk. They are just throwing money down the drain. No contact info either so that I can report this problem (since they are too stupid to realize what is going on)

RE: $40.00 off a year to buy PS3
By bighairycamel on 4/26/2010 5:21:29 PM , Rating: 2
It's because Netflix initailly signed a contract with Microsoft to be the only console to have native streaming support. The only way they can offer streaming content to Sony and Nintendo consoles is by offering it via disc.

RE: $40.00 off a year to buy PS3
By Quadrillity on 4/26/2010 5:27:39 PM , Rating: 2
That would make sense. You have to wonder though; could they be making more money by just breaching that contract and enhancing their services so that more ppl would sign up...

thx for the info

RE: $40.00 off a year to buy PS3
By Integral9 on 4/27/2010 7:54:32 AM , Rating: 2
I think their contract w/ M$ expires this year. I've heard rumors of an installed app coming for both PS3 and Wii. I'm sure they know how much of a PITA those discs are.

RE: $40.00 off a year to buy PS3
By MonkeyPaw on 4/26/2010 3:00:22 PM , Rating: 2
Just watch for sales. I've seen 12 month subscriptions to Live going for $20-35. Just check everywhere that sells them from time to time.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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