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Editor-in-Chief of PC world leaves over advertising dispute

Running a publication of any sort is no easy task, especially when you have to deal with and talk to the companies you write about on a daily basis. This is the dilemma that faced award-winning Editor-in-Chief Harry McCraken of PC World. According to reports, McCraken left PC World just recently over a dispute with its publisher about advertisers. People close to McCracken say that the editor left because he was pressured by his publishers to avoid stories that were critical about companies that advertised in the magazine.

McCracken spent a total of 28 years at publishing firm International Data Group (IDG) -- 12 of those years was at the helm of one of its most famed magazines, PC World. "I spent 12 years at PC World; it's been incredibly good to me," said McCracken.

After the news broke, senior vice president of IDG, Colin Crawford, wrote an e-mail to CNET News indicating that there was no link between McCracken's resignation and anything about advertising. Despite this, three sources confirmed that McCracken did leave from above pressure and in fact quit right after Crawford cut a story titled "Ten Things We Hate About Apple." According to reports, Crawford wanted to avoid any story about that could jeopardize advertising money from the computer maker.

Fellow coworkers of McCracken expressed their sorrows about McCracken's departure but agreed that it was for the best. "It saddens us all that Harry, a PC World institution, decided to leave. But dammit, we're proud of him for doing it," said some of his coworkers.

PC World magazine is trusted by millions of readers and has a monthly circulation of 4.3 million according to IDG. The magazine's website alone attracts roughly 6.8 million monthly visitors. McCracken's leave with PC World proves that in publishing, there is a fine line to dance on when working with sources, whether they are for insider information or product reviews.



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no sugar-coating
By soydios on 5/8/2007 12:04:43 PM , Rating: 5
It's refreshing to see that there are still some people in the business that believe in journalistic integrity. That's one reason I like DailyTech/AnandTech, you guys aren't afraid to speak the truth as you see it.




RE: no sugar-coating
By aebiv on 5/9/2007 4:16:21 AM , Rating: 2
Very true, and the editors/writers here are not afraid to correct mistakes either.

I get enough fanboism in the comments and forums lol


NewEgg Comments.
By Mitch101 on 5/8/2007 3:47:34 PM , Rating: 5
I dont recall the last time I trusted a publication because I see them as overglorified catalogs. Most never print a bad review any more either.

I dont trust Toms Hardware with an AMD review.

I will take NewEgg Comments section any day but with a grain of salt too because there are a few noobs who I wouldnt trust with an alarm clock.

I also trust IMDB over commercials to tell what is actually a good movie especially when I never heard of that paticular newspaper or movie reviewer before.




PC World is THE BEST !!!
By SaintSinner1 on 5/8/2007 10:15:25 PM , Rating: 2
PC World is the best when I'm going to restroom, I don't like to take my laptop with me because mix of natural gas, liquid crystals and laser can cause unimaginable explosion which will probably wipe out my neighborhood.




RE: PC World is THE BEST !!!
By Proteusza on 5/14/2007 10:27:44 AM , Rating: 2
At the risk of this comment being rated badly, you also cant... err cleanup with your laptop, but PC World as IDG wants it is admirably suited to the task.


Hmm
By Kougar on 5/8/2007 10:24:18 AM , Rating: 3
Should change that magazine title to "21 Things They Don't Want You to Know".

Thanks for the coverage on this one.




PCWorld
By Trisped on 5/8/2007 5:16:36 PM , Rating: 3
I found PC World to be not as informative as my other sources of tech news. With the addition of inline advertising was a big turn off. Basically they would talk about an advertiser's product as if it were a list of cool new toys instead of them trying to make money.

Even with all of the bad I found about 1 good article every 2-3 issues, and since I didn't have to pay for the subscription (thanks to Best Buy).




Harry's son
By Hoser McMoose on 5/8/07, Rating: 0
RE: Harry's son
By Enoch2001 on 5/8/2007 2:42:49 PM , Rating: 2
LOL!


im still amazed..
By kattanna on 5/8/2007 10:58:11 AM , Rating: 2
that computer magazines still exist in the internet age.

everything is way outdated by the time it hits the stands




By masa77 on 5/8/2007 1:08:46 PM , Rating: 2
Well...I won't be buying that magazine anymore!...=(

Wait a sec.....I never did anyway. lol Now I won't be for sure!




A noble act?
By triggy on 5/8/2007 7:25:38 PM , Rating: 2
Im an aspiring journalist and was offered some work experience in IDG. Whilst I was there, I wrote a few articles and took a look how they ran things. It was far better to review something favourably than to be pointlessly derisive. I guess it is similar throughout tech journalism, but especially so when what you say goes in print. You gotta be nice (or at least fair) to the guys who score you the products to review, otherwise you simply dont get them in the future.




By Domicinator on 5/8/2007 11:14:32 PM , Rating: 2
The closest thing to trust for me is PC Gamer. But I don't even completely trust them sometimes either. And the people I NEVER listen to are fellow PC gamers. Gamers' favorite thing to do in the whole world is complain. I sometimes think they like complaining even more than they like gaming. No matter how great a game is, there is always a large group of gamers ready to tear it to the ground.

It's the same thing with hardware. I can't believe there are hardware fanboys. That's just totally ridiculous. An ATI fanboy will tell you Nvidia sucks, and an Nvidia fanboy will tell you ATI sucks. I don't listen to anyone but benchmarks and PC Gamer Magazine.




PC World Biased? Duh...
By ultimatebob on 5/9/2007 11:14:52 PM , Rating: 2
PC World has been biased towards the companies who advertise in their magazine for years now. That's nothing new!

I gave up my subscription years ago when 6 out of the "top 10" PC's were made by Dell, and a few of those "top" picks were total crapboxes with integrated video, proprietary motherboards, and puny power supplies. Guess which computer company had about a dozen pages of advertising in that month's issue!




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